5 Fresh Digital Media Trends to Watch Digital media, as many a Mashable reader is aware, is evolving at a rapid pace. It's three months in to 2011, and already we're witnessing the realization of many of our predictions for news media, digital advertising and startups this year. Social tools, such as Facebook and Tumblr, are coming to play a new role in news reporting and distribution, while brands are taking on the role of the media by creating and publishing content themselves. Meanwhile, consumers are beginning to access digital content across more devices, often simultaneously, and content creators are responding by creating content for multiple platforms and selling access to them in new subscription offerings. Those are just a few of the trends we're observing across digital media, which we explore in greater depth below. 1. Twitter, YouTube and RSS, among other platforms, have long been lauded for their roles in news reporting and distribution in the age of real-time and social media. 2. 3. 4. 5. Additional Trends
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Most Contagious 2010 8 Weird Wikis Lurking on the Web Not all wikis are created equal. Beyond the organized world of Wikipedia are an infinite number of wiki pages on a myriad of topics. Users have created wikis for everything, from popular TV shows to historical events. Since the Internet is a virtual Wild West, there are quite a few weird wikis that slip through the cracks. Show As Gallery Have something to add to this story? Marketing in the Modern Age Company or cause, marketing plays a vital role. For companies, the marketing discipline helps sell products with the ultimate goal of boosting shareholder value. For causes, social marketing moves people to action for their own good -- cajoling consumers to change unhealthy behaviors or to support a particular environmental program, for example. These two branches of marketing typically have been separate, with mainstream marketing and social marketing keeping polite, if somewhat distant, relations. But now, due to cultural shifts and technological advances in social media, the divide that has separated social and traditional marketing is narrowing significantly. Three trends are at the root of this melding of marketing. First, marketing today is far less transactional than it used to be only a decade ago. For much of the last century, commercial marketers were guilty of channel-mania. But now, there is no single "right" slice. Lastly, successful marketers have become content providers.
Massive platforms for cocreation: the new normal? (2/2) | Rapid Innovation in digital time Peter Hesseldahl is senior innovation specialist in the Danish Universe Foundation, an organization dedicated to progressing learning and innovation. Peter has worked on strategic forecasting, trend analysis, pattern recognition, front-end innovation. Following first post on collaborative platforms, he shares his views about massive cocreation platforms. Doctor Jekill and Mr hyde Products and services that we use are developing in two, seemingly opposite directions: On one hand, we are demanding solutions that are much more personalized and adapted to fit the exact context that we use them in. Technology has given us powerful tools to co-create and configure what we want. Mass customization and 3D printing, Quantified self in healthcare, and the millions of privately owned solar panels contributing to the energy supply are examples of the movement towards decentralization and user-involvement. On the other hand, companies and organizations are growing to unprecedented dimensions. Like this:
Tendances Marketing from US Comme chaque année à la conférence de l’ONA, Amy Webb, consultante média, a fait salle comble avec son «top ten» des tendances technologiques appliquées aux médias. Voici le cru 2010 : 1- Le scan de codes-barres par téléphones mobiles Utilisé depuis une quinzaine d’années en Asie, le fait de scanner, via des smart phones, des codes barres, répartis un peu partout dans la ville et les médias, se développe fortement aux USA. Il permet de renforcer l’engagement du média et de ses annonceurs avec son audience. Extension progressive vers la reconnaissance optiques de caractères. 2 - Les clôtures géolocalisées Aujourd’hui, les gens qui utilisent Foursquare ou Yelp peuvent tricher sur leurs vraies lieux d’enregistrement manuel. Mais il est facile de créer des notifications envoyées automatiquement à partir de l’entrée sur un territoire, pour des applications mobiles, des réseaux sociaux et des contenus. Une application de «geofencing» est disponible sur l’iStore. Autres exemples : Autres exemples:
Information World Review - Information for strategic advantage Harvard at 400 | Harvard Magazine Sep-Oct 2011 Imagining the future—however risky it is to make predictions—can be a comforting activity, even a productive one. And although psychologist Daniel Gilbert’s 2006 book Stumbling on Happiness makes a strong case that humans aren’t very good at forecasting what will make them happy even a few days hence (much less in 25 years!), it seems that human nature also compels us to build some castles in the air—and maybe even try to move in. Building that castle, like all human achievements, starts with an idea. We asked a baker’s dozen plus one of diverse Harvardians to share their images of what the University ought to be a mere quarter-century from now.
Blog Archive » 15 Effective Tools for Visual Since I started my quest a few years ago searching for the ultimate knowledge management tool, I’ve discovered a number of interesting applications that help people efficiently organize information. There certainly is no shortage of solutions for this problem domain. Many tools exist that offer the ability to discover, save, organize, search, and retrieve information. However, I’ve noticed a trend in recent years, and some newer applications are focusing more on the visual representation and relationship of knowledge. I believe this is in part due to the wider adoption of mind mapping (and concept mapping), and leveraging concepts and advances in the semantic web community. 15. Link: Platforms: Win, Mac, Linux Cost: Free (Open Source) DeepaMehta is a “networked semantic desktop” that replaces the traditional computer desktop. 14. Link: Platforms: Mac Cost: $179 Tinderbox stores and organizes your notes, plans, and ideas. 13.
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