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Industry Strategies for Online Merchants

Industry Strategies for Online Merchants

Top 400 Europe - Private sales sites flourish in Italy Private sale and members-only sites selling heavily discounted fashion brands are a growing trend in Italy, according to Netcomm, the country’s national e-commerce association. Leading private sales sites include Privalia, BuyVIP and SaldiPrivati, Netcomm says. SaldiPrivati which launched in 2009, now has more than 1.5 million members. The private sale site is part of Gruppo Banzai, one of Italy’s largest online companies, with over 50 million euros in annual sales (US $62.8 million) and over 25 e-commerce and media sites that attract 8.5 million unique visitors each month. SaldiPrivati offers at least 60 invitation-only sales monthly, ranging from fashion apparel and accessories, to products for the home, games and children's items, furniture, books, and electronics. Bruno Decker, founder and CEO of SaldiPrivati, says a huge demand in online private sales in Italy has contributed to his company’s growth SaldiPrivati’s own business doubled between 2009 and 2011, Decker says.

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FlowingData | Data Visualization, Infographics, and Statistics ||| SOCIAL COMMERCE BLOG ||| E-Commerce goes Social Commerce Men's Dress Shirts, Custom Dress Shirts, Tailor Made Shirts | ShirtsMyWay Private Sales Sites - Furniture Deals from Online Private Sales Sites Unless you haven't been spending much time online, you must have noticed online private sales sites sprouting up and thriving. The reason is that you really can get bargains, yes even for furniture. Pivate sales sites deal with fashion accessories, personal items, and travel but there are plenty of them offering deals on furniture and home furnishings as well. I wouldn't recommend using these sites to furnish entire homes, but you can often get really good deals on accessories such as lamps, mirrors, frames, etc. These membership sites are also good for buying accent furniture, and one of a kind items. If you are an impulsive shopper, it is easy to get caught up in the excitement, so beware before you sign up. 1. Screenshot Fab's has several sections that might be of interest to furniture and other home furnishings shoppers. The Home section offers a variety of products for the home including lighting, rugs, accessories for the home and outdoors as well as kitchenware and table top. 2. 3. - Home of the MT Community Google Owns 90% Of Search Market In Latin America, comScore Says It’s pretty well known that Google’s market share is even higher elsewhere than the roughly 65%-70% share it has inside the US. But we don’t often see just how dominant Google’s position is in other countries. Today, comScore is shedding some light with a new report that estimates Google has more than 90% share of all searches in Latin America. These are numbers for March, 2011. Facebook is the number two search engine in Latin America, barely edging out Microsoft Sites by about 12 million searches (525 million to 513 million). ComScore also says overall search activity is up across the board in Latin America. The numbers fit with what’s happening around the world. Related Topics: Channel: Strategy | Google: Outside US | Google: Web Search | Stats: comScore | Stats: Popularity | Top News

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Etude de cas e-commerce : décryptage du modèle Amazon Franchement, j’adore Amazon. Je trouve le site exceptionnel quand je l’utilise en tant qu’acheteur et il me fascine lorsque je l’observe au niveau technique et marketing. Au-delà des recettes qui ont mené Amazon au succès, le modèle économique détient un secret étonnant que peu de personnes connaissent finalement.Les analyses sur Amazon pullulent et chaque professionnel du Web a toujours essayé un jour ou l’autre d’appliquer une fonctionnalité ou un attribut pêchés sur ce leader du e-commerce mondial. Que ça soit un élément de design provenant de sa structure minimaliste et efficace ou une fonctionnalité améliorant la conversion et l’expérience utilisateur, ce pure player est un modèle du genre. En effet, il est parfois malvenu de vouloir appliquer pour soi-même quelque chose qui a l’air de bien fonctionner sur Amazon. Parmi les principaux enseignements, on peut citer : Engager au travers du contenu Les fameuses évaluations de clients sont au centre du concept. Eliminer le Tool Time

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