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How 7 Startups Are Building Their Online Communities

How 7 Startups Are Building Their Online Communities
This post originally appeared on, a world leader in managed DNS, powering the best brands on the web including Gowalla, Mashable, Twitter, Wikia and more. Follow @DynInc on Twitter. Community management is anything but a science. But, more and more startups are figuring out early on that defining what "community" means to their business, and then working to incorporate and respond to that community is an essential element in their growth and the maturation of their products. What follows is an in-depth look at how seven startups at various stages of development are approaching community management. For some, the in-house Community Manager is a must. A few themes resonate throughout these examples: make users happy, listen to everything, incorporate community feedback into product development when appropriate, and stop fretting over the trolls. 1. With Pandora’s community ballooning in size, acting community manager Aaron Morgan has his hands full. 2. "Don't focus on community.

16 social media guidelines used by real companies In a post I wrote called the A-Z of social media for brands I decided that P stands for Policy. I'm not one for too many rules and regulations, but it is a good idea to define some clear guidelines to help staff (especially novices) to do the right thing. So let’s take a look at some real world social media policies and guidelines as used by companies. Don't pick fights, be the first to correct your own mistakes, and don't alter previous posts without indicating that you have done so. Try to add value. Speak in the first person. With conversations, participate online. With moderation, only police where we have to. Tone of voice. Always pause and think before posting. Perception is reality. It's a conversation. Be external. Post frequently. Be careful when sharing information about yourself or others. Separate opinions from facts, and make sure your audience can see the difference. Be engaged and be informed. Aim for quality, not quantity. Be real and use your best judgement.

5 Tips for Building Vibrant Branded Online Communities Justin Fogarty is the online community manager at Ariba, a leading provider of collaborative business commerce solutions. Follow Justin on Twitter @justacio or join the thousands interacting on his community, the Ariba Exchange. The goal of many companies is to facilitate a vibrant online community around a brand or product. This isn't just about creating better Facebook ads, or even in getting more “Likes.” 1. It’s not about ROI or advertising dollars at the beginning. In Facebook’s case, they started with simply facilitating the sharing of information — from personal profiles to pictures. 2. Most communities, like Facebook, are natural extensions of what happens in the real world. 3. If there are two things we learned from MySpace, not everyone is a web/UI designer, and people prefer a clean community. The web has the power to infinitely enhance your capabilities online, but start small. 4. Your content should be short, frequent and easy to engage with. 5.

Les 10 règles d’or du Community Manager expert Ikea To Launch Customer to Customer (C2C) Activities In Sweden Customer to customer activities is a lucrative activity on line. Ebay has experienced a huge success thanks to its activities. Priceminister in France is also doing good with a similar concept. Facing this success retailers which sales are dropping are looking after this main consumer trend. Ikea has launched a new website reporting classified ads for Ikea products. Peter Agnefäll explained that the reason which led to this decision is to make sure their products are used in a sustainable way on the long run. Instead of blinding themselves, Ikea aknowledge that a secondary market exists where products are traded.

8 Things to Avoid When Building a Community Simply having a presence on various online networking platforms won’t work in the social media sphere. The key is spending time to build relationships to not only engage with site users, but to get them to interact with each other. While a lot has been said about how to do it, there are also ways to kill off an online community effort. Here are some pitfalls that online organizations should avoid when trying to foster engagement. 1. Site visitors need to know that there is someone at the other end of the online community who’s listening, and who will respond and engage with them. “The absolute biggest inhibitor is the perception that your contribution is just going into a gaping void,” according to Matt Thompson, interim online community manager for the John S. and James L. For example, on a blog post that doesn't have comments, few people want to be the first to comment. Content curation is an easy, simple way to maximize a return on online community investment. 2. 3. 4. 5. 6. 7. 8.

Community management : manipulation des masses ? | É J’aime pas Internet, il est hypocrite. Twitter me sert ces temps-ci d’entonnoirs et de filtres à informations. En effet, grâce aux super twittos que je suis, j’arrive à me tenir un peu au courant des diverses méthodes et stratégie du domaine de la rédaction Web et du community management. Je suis souvent fort intéressée voir fascinée par les analyses des comportements des Internautes. Néanmoins, j’oserais dire que je n’ai pas poser de méthodes hypocrites pour me faire bien voir sur le Net. Je déteste le point de vue « fais semblant d’être gentil et souriant et tu seras aimé ». Les méthodes sont certainement bonnes, mais je ne pourrais ni les suivre ni les conseiller, je déteste faire semblant. Et c’est surtout la première manière de se louper. Si vous ne voyez pas d’intérêt à faire un peu de personnal branding, n’en faîtes pas ! Je ne conseillerai JAMAIS à quelqu’un de se créer autant de compte qu’il n’existe de réseaux sociaux, c’est le casse-pipe assuré. Geekeries réseau social Web

Four luxury brands that lead the pack in social media innovation | Social media agency London | FreshNetworks blog 2010 has seen a marked increase in luxury brands using social media and innovating with it. This is one of the findings in the latest L2 Luxury Digital IQ Index – research led by Scott Galloway, Professor of Marketing, NYU Stern. The report shows how luxury brands have really pushed their use of social media in 2010, realizing that the benefits for them come from not just having a social media presence but also from engaging people in social media and online communities. The report takes an analytical approach to the use of social media in an attempt to quantify the digital competence of 72 leading global luxury brands. The ranking highlights some interesting observations – watch and jewelery brands on a whole perform relatively poorly, and a lack of investment in digital has seen brands such as Prada and Dior punch below their weight in the use of social media across their business. 1. 2. 3. 4. Also, Jimmy Choo is noted in the report for its ongoing engagement in social media.

10 New Google Analytics Features You Need to Start Using Rachael Gerson spearheads the Analytics division at SEER Interactive. Follow her on Twitter @rachaelgerson. Over the past eight months, Google has steadily released one revolutionary new feature after another. On March 17, the company announced a new version of Google Analytics. Up until this point, users could decide whether they preferred to stick with the old interface or switch to the new one. However, Google recently announced that the old version of GA will be turned off in January 2012. If you're not already familiar with the new version, take the next few weeks to get comfortable with it. 1. Dashboards got a much needed overhaul in the new GA. At a minimum, these four widgets would benefit the average user. Visits - Timeline (can also include Metric)Goal Completions and/or Transactions - TimelineSource/Medium - TableBounce Rate - Timeline 2. Rather than viewing a long list of keywords to spot trends, users can now evaluate a keyword cloud. 3. 4. Why is this important? 5. 6. 7. 8.

Médias sociaux > Les médias sociaux : et si on en parlait moins ? … et surtout mieux Si je devais retenir deux choses de la semaine passée, ce serait d’abord : une semaine riche avec beaucoup de rencontres et de discussions avec des directions communication et web autour de l’intégration et prise en main des médias sociaux par les entreprises. J’ai également été impressionné par la présentation de la stratégie médias sociaux de British Telecom par Bian Salins (@b1an). Fred aura sûrement l’occasion de revenir dans les prochains jours sur ce cas. Parler des médias sociaux est à la portée de tous Et oui, parler des médias sociaux est à la portée de tous puisque c’est un sujet que l’on aborde de plus en plus dans les blogs. En effet, je ne compte plus les comptes Twitter où, dans la biographie, on voit les mots “Experts Social Media” ou les blogs reprenant des analyses toutes faites sur ce qu’est un Community Manager, l’importance de l’écoute ou bien encore la notion de e-reputation. Et si les entreprises n’allaient pas voir du côté des experts Social Media ? Par contre :

Very Good Service: Companies Recognised for Good Customer Service HOW TO: Optimize Your Social Media Budget As marketers focus on optimizing their social media programs this year, return on investment is going to be a huge consideration. As a result, marketers will — and should — take a more calculated approach towards budgeting for social marketing initiatives. Prioritizing spending on particular social activities, though, is a task that hasn't quite been mastered by most companies. Analyst Jeremiah Owyang and Founder Charlene Li of digital strategy consulting firm Altimeter Group, released a report on Thursday about "How Corporations Should Prioritize Social Business Budgets." In short, the report concludes that budgets should be based on the maturity level of a corporation's social business programs. Altimeter interviewed 140 corporate social strategists to create a standard for categorizing programs into novice, intermediate and advanced maturity levels. Assessing Your Social Program's Maturity Level Novice Programs Intermediate Programs Advanced Programs Image courtesy of iStockphoto, Pgiam

Le Community Manager est un Esclave Cet article a été publié il y a 3 ans 4 mois 12 jours, il est possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. Derrière ce titre un brin racoleur, je souhaite expliquer la différence qu’il peut y avoir entre un community manageren agence et chez l’annonceur. Je ne souhaite pas pour autant vous dire qu’il est mieux d’intégrer ce poste ou de l’externaliser car cela dépend en premier lieu du besoin de l’entreprise. On ne cesse de le répéter : le poste de community manager N’EST PAS un poste en soit, il s’agit en fait d’une multitude de postes allant de sa définition la plus « basique » à savoir « animateur de communauté » à une définition beaucoup plus large de « chef de projet et responsable de la stratégie communautaire ». Quelle différence alors entre le poste de community manager en entreprise et le même poste dans une agence spécialisée ? Pour + de clarté, voici une description des deux postes (J’ai sûrement oublié certaines missions)