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The Sales Lion by Marcus Sheridan: Marketing, Small Business, Blogging, and Life Success Principles Delivered with Passion!

The Sales Lion by Marcus Sheridan: Marketing, Small Business, Blogging, and Life Success Principles Delivered with Passion!

TechCrunch 31 Blog Design Mistakes (& How to Fix Them) Does your blog design make you look dumb? Or worse, does it cause readers to quickly click away before they’ve had the chance to experience your content? If this sounds like your blog, don’t worry. Many bloggers underestimate the need to establish effective blog design in their rush to start blogging. Blog design encompasses more than the basic look and feel. Blog design is about how you choose, structure and present your content. To improve your blog design, here are thirty-one common blog design mistakes and how to fix them. Look and feel Does your blog look cluttered? Typeface and legibility Is your blog’s typeface illegible? Blog navigation Is your blog easy to navigate? Social sharing Does your blog have appropriate social sharing buttons? Design-related content Is your blog poorly written, boring or unintelligible by humans? Remember you’ve got a limited amount of time to pull readers in and get them interested enough to consume your content. Happy marketing, Heidi Cohen

Actionable Marketing Expert The Verge 10 Ways to Increase Blog Readership Last week while attending BlogWorld I noticed a recurring discussion pertaining to increasing blog readership. These discussions were part of the session content, as well as informal conversations I had over a meal or at an evening gathering. I decided to share these with you because, after all, who doesn’t want more readers? Off-site Ways to Increase Blog Readership 1. Blog Alliances By building a network or Mastermind group of sorts with other bloggers in your market, bloggers can create coopetition (cooperation + competition) to help each other grow. 2. As you comment on other blogs in your market (not necessarily competitors), readers of that blog will have an opportunity to learn more about you by clicking through to your site. 3. Nothing is more flattering than when a respected blog author posts a comment on your blog, right? 4. Both search engines and readers appreciate when you link to a specific piece of content on your site, as opposed to just the domain name. 5. Yahoo! 6. 7. 8.

Blog By Danielle Eckert It’s no secret that the animal kingdom is well and alive on the Internet. Browse any one of your social networks and there will be a plethora of cat memes and dog gifs. Many brands have capitalized on using animals in their ads. Below is a ranking of the 15 most popular animals that have graced the Internet in recent years. (more…)

Econsultancy | Become a smarter digital marketer [INFOGRAPHIC] Blogging: 3 Secrets To An A-List Blog Every blogger wants their blog to break through the ever-growing number of blogs to be top in their category. It’s the pot of gold at the end of our blogging rainbow that continues to elude almost everyone of us. This is in spite of how hard we work and out best intentions. The reality is many of us know the necessary components for breaking through, but we don’t know how to put them all together in the most effective way. To take your blog to the next level, here are the three secrets to creating an A-List blog. Here are details explaining the infographic. Connections. Build your network across social media platforms. Content. Craft magnetic headlines. Conversion. Sign up to receive email (or RSS feeds). While you may not become an A-List blogger, following these three secrets, namely connections, content and conversions, will improve your blog and help it to break through. Do you have any other secrets about blogging that you’d like to share? Happy marketing, Heidi Cohen

:zenhabits MediaPost - news and directories for media, marketing and online advertising professionals How to increase your blog following. Just show a little chest is all. I just got this on my Facebook wall: “Hi Kathy, you are my resident expert…I am trying to increase the audience of my new blog, Stepford Husband, do you have any tips or suggestions?” David’s post came with this picture on his blog: Now tell me, if you saw that wouldn’t you follow it? David, David, David, and you’re asking me for help? Ok, ok, so that’s not what you meant, but seriously, you are doing something right, VERY RIGHT, and I don’t think I need to tell you what that is. But I’ll tell you anyway. Satisfy them, then make them hunger for more. It doesn’t matter what your topic or how you present it, if you give your readers (or your voyeurs)… something that moves them (alright, don’t get any ideas),… delights them (now, now),… excites them (uh, oh),… or in any way leaves them with something memorable (oh my),… you’ve reached the pinnacle of success (yow!). This can be an an image, a video, a simple comment, or a treatise. As long as you’ve satisfied them (sorry, mom)… you’re doing it right.

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