generational audience habits News organizations have been confronting the problem of a shrinking audience for more than a decade, but trends strongly suggest that these difficulties may only worsen over time. Today’s younger and middle-aged audience seems unlikely to ever match the avid news interest of the generations they will replace, even as they enthusiastically transition to the Internet as their principal source of news. Pew Research longitudinal surveys find that Gen Xers (33-47 years old) and Millennials (18-31 years old), who spent less time than older people following the news at the outset of their adulthood, have so far shown little indication that that they will become heavier news consumers as they age. Notably, a 2012 Pew Research national poll found members of the Silent generation (67-84 years old) spending 84 minutes watching, reading or listening to the news the day before the survey interview. Younger generations just don’t enjoy following news Older Americans’ habits show little change
Las 7 mejores campañas de publicidad del mundo en 2013 Las 7 mejores campañas de publicidad del mundo. De un vídeo viral a la programación creativa, pasando por la publicidad exterior útil. Este año hemos visto algunos ejemplos de publicidad excelente que están brillando en el festival Cannes Lions 2013. Éstas son las 7 campañas que se han llevado los Grand Prix en las primeras jornadas del festival: 1. McCann Melbourne para Metro Trains. Grand Prix en Direct Lions y PR Lions Este viral ha conseguido casi 50 millones de visitas en YouTube. Aún así, hay todavía mucha gente que no sabe que esta canción es un anuncio sobre la seguridad en el metro. Los responsables del Metro de Melbourne aseguran que gracias a la campaña los accidentes se han reducido en un 20%, una cifra muy alta. Los creadores del vídeo oficial también han sacado el juego para iPhone. 2. Ogilvy&Mather Francia para IBM. Grand Prix en Outdoor Lions Publicidad exterior que mejora la vida de los ciudadanos. 3. DDB DM9JAYMESYFU Makati City para Smart Public Affairs. 4. 5. 6. 7.
The Reason I Jump – Naoki Higashida, Sceptre, 2013, London. | Diamond Sharp The Reason I Jump The Reason I Jump was written by its author, Naoki Higashida, when he was just 13. He is autistic and non-verbal, and wrote the work with a character-board and an assistant who transcribed the characters one by one. The result of this painstaking effort is both direct and haunting – a true-to-life account of what it is like inside an autistic self. The Reason I Jump was translated by David Mitchell (author of Cloud Atlas) and his wife K.A. Yoshida, after they read it in its original Japanese and found it enormously helpful in understanding their own autistic son. “…imagine a daily life in which your faculty of speech is taken away. … the editor-in-residence who orders your thoughts walks out without notice. … To make matters worse, another hitherto unrecognized editor has just quit without notice – your editor of the senses.” However, Higashida also admits that there are many things that he finds himself doing for which he can offer no explanation. Like this:
generational Media Consumption It is considered intuitive that younger people use more diverse devices than older people in order to consume media – but does that mean older adults don’t use any technology to get their news or enjoy television shows and movies? As our world and news cycle becomes faster-paced, in what ways are older generations making attempts to keep up with new media platforms? And how much further ahead of the curve are younger generations, really? To answer these questions, Scarborough reveals the ways American adults are consuming media across platforms and across generations. Millennials* are at the front of the technology curve in terms of device usage, but what is critical to note is that, despite using less “traditional” platforms to consume media, they are still accessing similar types of information as other generations. For Baby Boomers*, radio and newspaper are the desired methods for media consumption, though the devices they use for these activities are perhaps surprising.
MassterFX Espero que les guste este corto ! apoyenme con un like y compartiendolo por todos lados !!Suscribance para que no se pierdan ningun video !!! ................................................................................................................................................................. Mis Redes sociales Para que me pregunten o me reclamen o lo que quieran! Mis Canales De YouTube MassterFX 2 , Canal Secundario, tutoriales para hacer efectos visuales, animacion y diseño en general ademas de tips para que mejores tus videos y los hagas mas pro de manera facil y barata ... como cositas pero de los efectos especiales XD Masster FX Gaming Este es mi canal de videojuegos , subo gameplays noticias y algunas otras cosillas con respecto a los videojuegos Gracias por el apoyo y los likes !!!
How To Grow An Avocado Tree Highly flavored and nutritious, avocados signal a healthy diet, whether we’re talking about guacamole or salad. If you like not having to make regular trips to the grocery for your daily supply of fresh avocados, try growing an avocado tree at home. It’s surprisingly easy. In 10 easy steps, you will see how you too can get a full-grown avocado tree from a little seed, making the whole process very educational and easy to remember. STEP 1: Without cutting the pit from the avocado, remove and wash clean of all the avocado fruit. STEP 2: All avocado pits, despite not being perfect round shapes, have a top and bottom side. STEP 3: Next, stick 4 toothpicks into the top side of the avocado seed. STEP 4: Place the glass with the half-submerged avocado in a place with sunlight. STEP 5: Sprouting can take as long as 8 weeks, although many websites suggest only 2-4 weeks. STEP 6: There are a few tricks when it comes to planting the newly born sprouts. And there you have it.
5 Reasons Listicles Are Here to Stay, and Why That's OK | Underwire Image: IS/Getty Lists are everywhere. They’re the bread and butter of sites like Cracked and BuzzFeed, and regular content or sporadic filler at dozens more. (Yes, even WIRED.) From the multimedia gallery to the humble top 10, list-format articles — listicles — are rapidly becoming the lingua franca of new-media journalism. They’ve met with no end of resistance from the old guard, cantankerous readers and old-school journalists convinced that listicles (and their admittedly unfortunate portmanteau) are rotting our brains, destroying our attention spans, and generally contributing to the decay of all that is right and good. Are lists overused? 1. Welcome to the information age! With near-infinite information at hand, and reporting moving at more and more breakneck speeds to keep pace with social media, it’s easily to end up either trapped by choice paralysis or whittling away hours on end trying to keep up. 2. 3. Lists are the survey courses to long-form’s advanced study. 4. 5.
8 Clever Uses for Plastic Straws Have you ever pried a straw out of the mouth of a young child, only to find it macerated and dripping in saliva? Let’s all let out a collective “eeeewww.” In general, my “clever uses” articles are meant to teach people how to get a second use out of something disposable. In the case of straws, I’m honestly going to have to suggest that you be very picky about which straws you reuse. Now: It is not too gross to wash plastic drinking straws and save them for DIY projects. When the plastic drinking straws are clean and dry and you’ve amassed a decent-sized collection, try your hand at one of the following projects. Drinking straw lamp shade: The L.A. The straw cluster chandelier: Design Sponge featured a spiky-looking straw cluster chandelier. Woven coasters: According to Country Living, woven drinking straws are a great material to make coasters from. The straw weaving loom: True Blue Me & You introduced the idea of using drinking straws as a portable, simple, DIY weaving loom.