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The Book Design Review Publishing 2.0 How will native advertising scale? That’s the question on the mind of every brand advertiser, ad agency, and publisher. Native advertising has emerged as a great hope for the future of advertising, to capture the billions of brand ad dollars expected to shift from TV, where mass audiences are finally collapsing, and from online display advertising, where already rock bottom prices, consumer attention, and effectiveness continue to plummet. Native advertising is also a great hope for monetizing mobile, where display ads aren’t just dying but DOA and digital dimes have turned into pennies at best. The hope for native advertising is based on its potential to create immense value for everyone involved: Value for Consumers

Quand la technologie bouleverse la culture, sur les supports et les usages Le digital n'a pas encore complètement transformé le secteur de la culture. Mais cinq grandes tendances l'ont déjà bouleversé. L'abondance, la personnalisation, l'agrégation, la communauté et l'engagement. Afin de connaître "les raisons d’espérer à l’ère du numérique : 2005- 2012", Bain & Company a réalisé une étude* à l'occasion du Forum d'Avignon. Publishing Industry News About Print and E-books, Book Publishers, Bookselling, Events and Trade Shows Business Deals Wattpad Signs with UTA to Rep 'After' Wattpad has struck a deal with UTA for the agency to represent film and television rights to "After," Wattpad’s most shared story of 2013. more...

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