The psychology of logo shapes: a designer's guide

When it comes to developing a brand, logo design is king. The power of a logo to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo may look simple but there's nothing simple about creating effective logo shapes. 5 ways to use shape psychology in logo design Be aware that the logo shapes used to portray the most visible brands in our culture have not been chosen by chance – there are some powerful psychological forces at work. How humans view logo shapes Our subconscious minds respond in different ways to different logo shapes. Particular logo shapes send out particular messages: Circles, ovals and ellipses tend to project a positive emotional message. How to apply logo shape psychology Before you start designing a logo for your client, write down a list of values and attributes that the logo should convey. Gestalt theory Liked this?

Brands of the World™. Download vector logos and logotypes Plagiarism website shames logo thieves | Logo design Logo design can be a tricky state of affairs, with some of the most iconic brands providing more than just inspiration for up-and-coming companies. If you've ever spotted a logo that you think you've seen before - you probably have. Website Logo Thief aims to showcase the plagiarism that happens in the logo design world. By naming and shaming the companies that copy the designs of others, it's alarming to see just how easy it is to simply plagiarise with the click of a button. The curated cases include a comparison between the copied and the original logo design, with the resemblance to the original design clearly shown. Some have undergone modifications but most of the logos are exactly copied from the original. [via You the Designer] Like this? Create a perfect mood board with these pro tips The ultimate guide to logo design Our favourite web fonts - and they don't cost a penny Have you spotted a logo thief?

Comment créer un Logo Mémorable En tant qu’entrepreneur, nous nous sommes tous posés cette question : « Comment créer un Logo Mémorable ? » Avez-vous déjà remarqué que les meilleurs logos ne possèdent pas une signification au premier coup d’oeil ? Analysons ensemble plusieurs logos de marques connues, afin de comprendre le choix final… Ce qui rend un logo mémorable est surtout le choix de la couleur, puis une combinaison magique entre un message subliminale, la police de caractère, la forme et l’agencement. Mais, avant de commencer, attaquons-nous à l’identité de la marque. Trouvez votre identité de marque en deux mots Votre identité de marque est votre valeur ajoutée sur le marché. Peut-être votre offre de service, la 1ère consultation gratuite, votre éthique, le design de vos produits, des fonctionnalités… Et, si votre entreprise est légèrement générique peut-être la façon dont vous le proposez, rend votre offre unique. La psychologie de la couleur Le jaune représente l’optimiste. Le Jaune : Bonheur, Optimiste, Jeunesse

Home - Frost*collective | We design success by inspiring ideas to life… Landor Associates - Brand architecture By creating a logical, economical portfolio structure, brand architecture focuses resources on the brands that best support your business goals, driving financial performance and efficiency. And as a full-service brand consultant, Landor does not stop there. Once you have chosen a plan, we have all the creative resources to turn your ideal brand portfolio into a market reality, from names to brand identities, and from packaging to store design. Recognizing that there are no set formulas for successful brand architecture, we evaluate all the options and develop the ideal balance your unique business situation demands. Like any skilled architect, we design structures that take into account both present and future scenarios, making the most of current business conditions while preparing for growth, innovation, and changes in market dynamics. In this sense, brand architecture is about vision—making sure you have the right portfolio to get you where you want to go.

When Im a Dad A project where I had to decide what I wanted to be in the future. Mine was a mix of being able to inspire people and to be a father myself. Together, I thought to inspire future fathers! I created and illustrated a children’s book, and launched a website that will hopefully help grow an online conversation! Website: www.whenimadad.com