10 Excellent Examples of Guerrilla Marketing Campaigns [VIDEOS]

Guerrilla Marketing - Lesson Plan A series of 'off the shelf' lesson plans and resources for use in the classroom. These lessons deal with Guerrilla Marketing and are relevant to the following specifications: AQA: Module 1, 10.3 and and Module 4, 13.3Edexcel: Unit 2, Section 4OCR: Module 2872 and 2874 Aim: The purpose of this series of lessons is to encourage students to look at new approaches to advertising that are increasingly being adopted not just by smaller firms, but also by larger corporations. Learning Objectives: At the end of the lessons, students should: Be able to give a clear definition of the meaning of the term 'guerrilla marketing'Understand the strengths and limitations of guerrilla marketing tactics for a firmUnderstand the limitations of the use of such tacticsBe able to apply guerrilla marketing methods to different business typesDemonstrate analysis and evaluation skills through the medium of a report Resources: Lesson Structure: Lesson 1 Lesson 2 Lesson 3

Makin' Ads 30 Creative Ads Using Oversized Objects We frequently check our visitor statistics to find out what you like most, and probably the most popular posts are about creative ads. Not wanting to let you down, this time we handpicked another incredible collection of creative guerrilla marketing ideas examples using oversized objects. But before you jump to the list, you should definitely not miss some of our older posts on cool ads: 26 Brilliant Minimalist Print Ads 33 Clever and Creative Billboard Ads 21 Creative Double Page Magazine Ads 30 Inappropriately Sexy Ads 1. Advertising School: Miami Ad School 2. Was that a BMW 7 series? 3. The advertisement idea were an instant motive of interest for photographers, intriguing many tourists; becoming an attraction of their own. 4. Advertising agency: BBDO, New York, USA 5. To get Mondo Pasta on everyone’s mind, Jung von Matt, advertising agency from Germany created a bigger than life promotion at the most frequented place in Hamburg: the harbor. 6. Advertising agency: unknown 7. 8. 9. 10. 11. 1.

80s-themed General Mills Packaging  Retro General Mills cereal boxes are making a comeback. "It’s time to bust out those sweat bands, leg warmers, and neon accessories, and head to your local Target, as Big G cereals are bringing back their “Retro” themed packaging for the fifth time, 80’s style. Starting February 7 through mid-March, while supplies last, these limited-edition Big G cereal boxes are sure to turn heads down Target’s cereal aisle with their totally radical retro look. “Partnering with Atari made the opportunity even more exciting as they celebrate their 40th Anniversary milestone. “With the comeback of classic movies, late night TV shows, and neon colors on the runway, this year’s decision to highlight the 80’s was simple - it’s on trend,” said Tara Johnson, integrated marketing communications manager at General Mills. Big G cereals participating in 80s-themed Retro Packaging available exclusively in Target stores nationwide include: Cinnamon Toast Crunch® (17 oz.) Cheerios® (18 oz.) Lucky Charms® (16 oz.)

CES 2012: What to Expect Is this the end of CES? That’s one question I’ll be trying to answer as I walk the acres-long trade show floor. I’ll also be searching for the one true thing: that awesome product that makes the whole endeavor worthwhile. It’s turning out to be an odd year for the 40-plus-year-old trade show. Microsoft announced just weeks before the big event in Las Vegas that 2012 would be, essentially, its last CES. No more keynotes, no more trade show booth. So what are we to make of this year’s CES, and which products, talks and technologies will define the event that could mark a turning point in CES’s history. HDTVs: Smarter, Bigger More Desperate The specter of Apple’s iTV, which could arrive this year, looms large over CES 2012. I think we’ll still see some 3D, but mostly the no-glasses-required variety. We’ll see giant TVs, but LG’s giant, razor-thin, edge-to-edge 55-inch OLED screen could be the belle of the CE ball. Only the Thin Laptops Survive Re-Rise of the Tablets Super-Duper Phones

Best and Worst Marketing Ideas . . . Ever Some marketing efforts manage to hit the ball out of the park. They resonate with the consumer, generate tremendous buzz and even permeate pop culture, becoming part of our lives and linguistics. In a rather unscientific manner, we've gathered more than a dozen of these iconic campaigns and consulted a variety of experts to explain why they were so great. Here's a recap along with the lessons that can benefit you and your business. Best making the best of a bad image: Las Vegas' "What Happens Here, Stays Here" campaign After a failed attempt to promote itself as a family destination, Las Vegas finally embraced its Sin City image with its "What happens here, stays here" advertising campaign, launched in 2003. Best product placement: Reese's Pieces in E.T.: The Extra-Terrestrial Some marketing missteps make you kick yourself. Best video ad: Get a Mac Apple's "Get a Mac" campaign, which launched in 2006, puts the hip, easygoing Mac against the hapless, problem-prone PC. Like this article?

Negative space in logo design It’s hard to beat a clever use of negative space. Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. Low Construction logo By Rebecca Low Martin Newcombe Property Maintenance logo By buddy Nexcite logo By AmoreVia Blair Thomson American Institute of Architects Center logo By Pentagram Ogden Plumbing logo By Astuteo WWF By Sir Peter Scott, modified by Landor FreemanWhite logo By Malcolm Grear Designers The Brand Union logo By The Brand Union Egg n Spoon logo (same day couriers) By Thoughtful Human logo By Social UK Dolphin House logo By Ico Design Eaton logo By Lippincott (thanks, Brendan) Elefont logo By Logo Motive Designs USA Network logo By Sean Serio CultureBus logo By Pentagram Carrefour logo Original design examined by Miles Newlyn (thanks Rianna) Henri Ehrhart monogram (shameless) View the design process on David Airey dot com Sinkit logo By smashLAB Guild of Food Writers logo By 300million ED logo By Gianni Bortolotti Conception logo By The Chase

Google Parisian Love Talk about ads that make you emotional! This premiered two years ago during the Superbowl. It’s one of my favorite commercials ever. I’m pretty sure that any one who watched this had an ‘awwww’ moment when they started to realize the intentions for all of searches. This commercial does a great job of framing Google as a brand that’s able to be emotional. For example, when I think of Google I think of it as a resource for the answers to all my technical questions. Like this: Like Loading...

Nutella Says Facebook Ads Outperformed TV Christopher Heine | December 30, 2012 | 0 Comments inShare239 Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Nutella is employing the decades-old marketing mix model (MMM) - a nuanced sales attribution system for integrated campaigns - to measure the effectiveness of Facebook ads. Online measurement has long been a hot topic among marketers. Kevin Lee is an executive chairman with marketing services firm Didit and a ClickZ columnist. "Once Facebook ads spend becomes material, it belongs in the [MMM]," Lee said. John Donahue is director of business strategy and consumer engagement at content and technology firm Socialistic. "At the end of the day, [Facebook is] a predictable audience that you can message and get reliable reach/results," Donahue said. Campaign Reaches 30 Percent of Online Germans For the holidays, Ferrero, Nutella's parent company, sought to increase awareness and sales from Dec. 1 through Dec. 24, 2011.

The Pomodoro Technique® What is The Pomodoro Technique? EASY for anyone to use! Improves productivity IMMEDIATELY! FUN to do! Why Pomodoro? The Pomodoro Technique isn’t like any other time-management method on the market today. For many people, time is an enemy. Essential to the Pomodoro Technique is the notion that taking short, scheduled breaks while working eliminates the “running on fumes” feeling you get when you’ve pushed yourself too hard. Whether it’s a call, a Facebook message, or suddenly realizing you need to change the oil in your car, many distracting thoughts and events come up when you’re at work. Most of us are intimately acquainted with the guilt that comes from procrastinating. Who does the technique work for? These are all ways real folks use the Pomodoro Technique: Motivate yourself to write.Limit distractions.Keep track of how long you’re spending brainstorming / writing / revising.Reduce back and neck pain by walking around during Pomodoro breaks.Draft a book in three weeks. How It works

Interesting Facts on Effective Internet Marketing | Internet marketing comes in many shapes, sizes and colors. What works for one organization might not always work for another. It takes time to figure out and understand what internet marketing strategy works best for your company or organization. The folks at Shebang Design recently put out this infographic going over some of the marketing efforts that have been working great for other marketers.