Demo - Download Now: How to Use Pinterest for Business Call us: 1-888-HUBSPOT Hi there. Here's your free download! Get free expert advice on how to use Pinterest effectively for your company. Are you getting the most out of your company's Pinterest and other social media tools? Get advice from one of our marketing experts! In your free assessment, we'll talk about how you can: Optimize your social strategy to drive more traffic to your siteGrow your following and find influencersUse your social intelligence in the sales processMeasure the business value of your social media efforts Request your free assessment to the right, and let's get started! Yes, I'd like free social media advice: About Learn Inbound Software Support Jobs Contact
7 Clear Ways to Boost Tag ROI Using Tags is super easy. And to get the most out of them for your mobile marketing campaign, you simply need to keep one byword in mind: Clear. If you follow these seven steps to clarity, your Tags will be compelling, easy to use and rewarding—for you and your user: 1. What you can have, however, is a custom design for your Tag. 2. If you’re putting Tags in out-of-home locations, make sure they’ll be easy to see and reach. 3. 4. What would you scan? 5. In the old days that would mean figuring out a way to measure response rate, changing the campaign, running a whole new campaign and measuring again. 6. 7. If the signal is unreliable, make sure your Tags are both on-site and placed on take-away materials such as business cards (a good idea for all business cards), brochures and swag.
How do people use the mobile Web? Image by rzymu on BigStockPhoto.com People browse differently on mobile devices than they do on their desktop computers Mobile device users don’t typically “surf” the Internet using mobile devices. Their motives tend to be more intentional and action-based. They usually know what it is they are looking for and are more likely to act once they find it. Consumers use mobile search mostly to access local information, stay informed, buy products, and download music and video. In a study from Google conducted by Ipsos OTX: Take these facts into consideration when creating your mobile website. It is important that your site is properly optimized for mobile devices. This excerpt was paraphrased from The Boostrapper’s Guide to the Mobile Web by Deltina Hay.
Social Media Optimization | Social Media Marketing Company | SMM | Webmarketing123 Integrated Social Marketing Strategy Many companies engage in Social Media without a clear sense of purpose and without determining how it fits into an overall strategy for digital dominance. Work with us, and you’ll have a social media strategy custom-designed to meet your specific KPIs, and one that can be fully integrated with your other digital marketing programs. Whether you’re looking for guidance and support, a competitor audit, or you want us to manage your entire social presence, we can drive your Social Media marketing to the next level. Content Creation and Community Management Social Networks like Facebook, Twitter, LinkedIn, Google+, Pinterest and company blogs have proven to be invaluable tools for branding as well as lead generation and sales. Tracking and Attribution No campaign is complete without metrics and analytics to measure results. Data-driven decision-making is at the center of Webmarketing123′s methodology. Paid Social Media Advertising
How to build a Facebook community Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). And yes, you need to have compelling content. However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”). Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1. Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 3.
Social Media Doesn’t Make Sales – People Do There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. You can have the biggest following on Twitter and Facebook and Google+, the best videos on Youtube and a constant flow of repins on Pinterest and still not make a single sale. Whaaat? I know, social media is what I do, and I love it, but in the end it’s a tool. Use social media to create an approachable persona that encourages people to contact you and then follow through when they do reach out.Send traffic to your blog, where deeper conversations can take place.Have a clear call to action on the blog so people can do something when they get there.Make sure it’s easy for people to comment and share your brilliance with others. Social media allows us to make our businesses personal and approachable. Have you read my book yet?
Updated Thesis Blogger Template - Resolved Bugs 4 months ago, I released Thesis Blogger Template. Till now it have got 800+ downloads. There were some few bugs which have been disturbing the users and viewers as you can view comments where some of our smart reader caught the errors of the template. So, I have done some minor changes and fixed the bugs of Thesis Blogger Template. 9957 Times Downloaded Customizable Logo Now you can directly place logo from your computer or from blogger. Search Bar Search form works perfectly from now! Google Adsense below Navbar Now you can add Google Link Unit ads below the sub navigation bar on the top of the page.
Content marketing matrix Creating Social Media Content The other day I had the opportunity to have a conversation via Skype with THE Social Media ‘Profit,’ Lon Safko. We had a great discussion on several topics regarding the social media and marketing industries. One of the big take-a-ways from our conversation on social media and marketing success is producing great content. Lon, graciously wrote a blog post for us about creating content to ramp-up your online presence! Enjoy! – Michael R. Are you voracious for video, but not fascinated by photos? Most people have preferences about how they communicate with with their family, friends, & colleagues and consume information. One of the most often asked questions I get from the boardroom of Fortune 500 companies down to the individual entrepreneur is “Where do I come up with all of the content I need to participate in the all of the different types of social media?” As a modern marketer and social communicator you need to understand these nuances and be prepared to participate in everything.
101 Ways to Monetize Your Blog Without Irritating Your Readers Blogging is big business these days, with some bloggers reporting six-figure or even million-dollar incomes. There are a number of ways that these bloggers earn such large paychecks, and the best know how to do it in a way that won't scare off readers. Check out 101 ways that you can earn money from your blog and learn strategies for using these tools and methods in a way that's reader-friendly. Merchandising If you're a well-loved blogger, there's a good chance that your readers would like to show their support. CafePress.com: This perennial favorite makes it easy for you to put your blog's logo on shirts, bags, coasters and other items. Paid Content Paid content is a good monetization method for bloggers that regularly offer useful information — especially if this information helps others make money. E-Books: Whether it's a compilation of your best tips or a new idea altogether, an e-book is a good, reader-friendly way to package content. Begging Opportunities Offline Ads Yahoo! RSS Ads
Get More From Pinterest Places Add a map to your Pinterest board, and when someone clicks it they will be taken to the location in Google Maps. What a great way to show people where you are or where an event is taking place. This is an example of a HTML caption with a link. Stickies Leave a note on your board, maybe to summarize the board itself or just as a message to your followers. Quotations Using a selection of our ready designed stylish quotation layouts add some wise words to your Pinterest boards. Music Add your favourite Spotify tracks to your Pinterest boards, when your followers and friends click on the artwork they'll be able to play the track in Spotify itself! Create great Pinterest boards in just a few minutes without any editing tools Love Pinterest but finding it hard to add more than photos? Need to add a note, a quote or a website to your boards? Want to share some music on Pinterest? I Make boring data pretty ... with Pinstamatic @Spiderworking Not sure what you can do with Pinstamatic? Pinterest is cool
Need a Social Media Strategy? Start Thinking Community… In the race to social media influence, brands, professionals, and organisations have been tripping over themselves to ‘get social’. It is now fairly uncommon to find a brand that does not have at least one social media profile or what I like to call branded social space. The trouble with some branded social spaces is that, in many cases, they are branded spaces. The social is missing. Back in the day, before social media was the social media we see today, virtual communities facilitated the two-way interaction. The communities were run by the community members and grew from their participation. To me, social media or branded social spaces are the next evolution of the virtual community. To develop an effective social media strategy, it would be recommended to think about the reason for doing so. The Reason for Community To build a successful strategy I would recommend considering: Purpose Think about the specific focus of communication and interaction among the community members.
Top 10 Things Customers Expect from Your Online Store Oneupweb has recently put out some interesting research which includes the top 10 consumer expectations that influence purchase decisions. Let’s take a closer look at these items: Pricing/shipping information clearly stated – 95.5% No surprises here, as several studies have found that “sticker shock” (the unexpected inflation of final price due to shipping and taxes) is the number one reason for cart abandonment. Crutchfield does a good job presenting not just the price but shipping, warranty and servicing prices on this product page: Looks credible and trustworthy – 76.5% If you’re not a household name, you can improve your site’s “trustworthiness” by having a clean and professional design (yes, first impressions count). You must also avoid things that scare off your customers like expired SSL certificate warning messages (even the largest sites can fall victim to this). Product displayed on homepage – 70.8% Most online stores show products on the home page, but not every site.