16/4/12 WFM: linkable assets For marketers who are on the move, podcasts can be a time-efficient way to consume trade information. Below are our top picks for Digital Marketing podcasts that give you the best return on your investment of time. Top Digital Marketing Podcast Feeds There are scores of podcasts about marketing. We’ve looked at and listened to countless Digital Marketing podcasts over many months. Please forward this newsletter to a colleague if you like what you see. Now, here’s Sr. 1. One of Amy Porterfield’s editorial guidelines for her podcasts is to “make every minute worth it.” Porterfield focuses on Social Media and Content Marketing, concentrating on Facebook and other social platforms, but also covers business topics such as outsourcing services, new product launches and budgeting. Three podcasts worth checking out: 2. Michael Stelzner turns a basic podcast into a multichannel experience, packaging each podcast episode with the most complete and informative set of show notes we’ve found. 3. 4. 5.
How do people use the mobile Web? Image by rzymu on BigStockPhoto.com People browse differently on mobile devices than they do on their desktop computers Mobile device users don’t typically “surf” the Internet using mobile devices. Their motives tend to be more intentional and action-based. In a study from Google conducted by Ipsos OTX: Search engine websites are the most visited websites, followed by social networking, retail, and video sharing websitesNine out of 10 smartphone searches results in an action (purchasing, visiting a business, etc.)95% of smartphone users have looked for local information88% of these users take action within a day, indicating these are immediate information needs79% of smartphone consumers use their phones to help with shopping, from comparing prices and finding more product info to locating a retailer Take these facts into consideration when creating your mobile website. It is important that your site is properly optimized for mobile devices.
Social Media Doesn’t Make Sales – People Do There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. You can have the biggest following on Twitter and Facebook and Google+, the best videos on Youtube and a constant flow of repins on Pinterest and still not make a single sale. Whaaat? Use social media to create an approachable persona that encourages people to contact you and then follow through when they do reach out.Send traffic to your blog, where deeper conversations can take place.Have a clear call to action on the blog so people can do something when they get there.Make sure it’s easy for people to comment and share your brilliance with others. Social media allows us to make our businesses personal and approachable. And that my friends, is why social media is a great tool for your business. Have you read my book yet?
Creating Social Media Content The other day I had the opportunity to have a conversation via Skype with THE Social Media ‘Profit,’ Lon Safko. We had a great discussion on several topics regarding the social media and marketing industries. One of the big take-a-ways from our conversation on social media and marketing success is producing great content. Lon, graciously wrote a blog post for us about creating content to ramp-up your online presence! Are you voracious for video, but not fascinated by photos? Most people have preferences about how they communicate with with their family, friends, & colleagues and consume information. One of the most often asked questions I get from the boardroom of Fortune 500 companies down to the individual entrepreneur is “Where do I come up with all of the content I need to participate in the all of the different types of social media?” As a modern marketer and social communicator you need to understand these nuances and be prepared to participate in everything. 1. 2. 4. 5. 6. 7.
Need a Social Media Strategy? Start Thinking Community… In the race to social media influence, brands, professionals, and organisations have been tripping over themselves to ‘get social’. It is now fairly uncommon to find a brand that does not have at least one social media profile or what I like to call branded social space. The trouble with some branded social spaces is that, in many cases, they are branded spaces. The social is missing. The motivation has been to collect fans and followers, which have resulted in many branded social spaces not actually providing any entertainment or value. Back in the day, before social media was the social media we see today, virtual communities facilitated the two-way interaction. The communities were run by the community members and grew from their participation. To me, social media or branded social spaces are the next evolution of the virtual community. To develop an effective social media strategy, it would be recommended to think about the reason for doing so. The Reason for Community Purpose
10 Research Tools for Social Media Strategies Liana Evans | February 23, 2011 | 5 Comments inShare287 Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Before you decide to implement any tactic in social media, the first question you should ask is "Why?" Why should I have a Facebook page? Research is the foundation to any social media or integrated marketing strategy. Research however goes beyond just "keyword research" using the Google AdWords tool and discovering seasonal trends. Research tools are indispensible and can take many forms for different companies depending on resources, capabilities, and budgets. Buzz Monitoring Tools Google Alerts (free): You can use Google Alerts as a rudimentary buzz monitoring tool now that Google is including conversations in its index. Research Tools Google Trends (free): This is a free tool from Google that you can use to spot trends happening currently in the world.
Top 11 Social Media Presentations 2010 Presentations are a great way to consume information and learn about new topics. Unfortunately, we don't all have the time and money to spend traveling to conferences to see them in person. Fortunately, the web has helped solve this problem by making it easier to share and watch presentations . Slideshare has become a powerful resource for discovering new ideas. Social Media Marketing Presentations 1.The 25 Basic Styles of Blogging ... 2.Basics Of Social Media Roi by Olivier Blanchard 3. 4. 5. 6. 7. 7 Ways to Use Social Media to Build Stunning Business and Personal Brands by Jay Baer 8. 9. 10. 11. 8 Digital Trends That Will Change Everything by Josh Martin Have you seen other presentations that should be on this list?
Social Media Statistics For 2012 It was a huge year for Social Media and here is a great infographic that rounds up the key Social Media Statistics to kickoff 2012. It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. A few interesting take outs for social media statistics in 2012: Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages56% of consumer say that they are more likely recommend a brand after becoming a fanEach week on Facebook more than 3.5 billion pieces of content are shared Twitter Statistics 2012: 34% of marketers have generated leads using Twitter55% of Twitter users access the platform via their mobile General Social Media Statistics 2012: Check out more social media statistics for 2012 below in the full infographic, via Mediabistro. Be Sociable, Share!
www.jeffbullas.com/2011/09/30/6-fabulous-facebook-marketing-infographics/ Social media marketing is dominated by Facebook with research revealing that over 90% of all social marketing endeavours include a Facebook marketing campaign. Twitter is still used by brands and organisations to engage with an audience and run marketing promotions but its lack of a self service advertising platform has restricted its ease of use as a marketing tool. There are many ways to market on Facebook including paid self serving banner ads that can be the catalyst to kick off an immediate start to a Facebook marketing campaign or creating custom tabs to capture Facebook “likes” Many companies marketing teams are still learning to optimise and utilise the reach and the power of Facebook’s 800 million users as a marketing platform, from when to post an update to what are the best tactics to implement. Here are some infographics that will provide some tips, tactics and insights into the world of Facebook marketing. 1. Source: Mashable 2. 64 Facebook Marketing Tactics 3. 4. 5. 6.
Social Media Is Key for Marketers (But Not How You Might Think) | Epicenter inShare0 NEW YORK — In the middle of the real social-media boom, advertisers and marketers are still getting a feel for how it can best be used to reach their audiences. Curtis Hougland, the CEO of the PR firm Attention, told Wired’s Disruptive by Design business conference Tuesday that much of the social-media strategy employed by marketers today follows guidelines that are based on common myths: WIRED Business Conference: The Myths of Social Media from WIRED on FORA.tv Social media is technology: “We argue the opposite,” said Hougland. In other words, make relationships, make human connections, use links and be personal. Photo: Curtis Hougland, CEO of Attention, speaks at the Wired Business Conference in Partnership with MDC Partners at the Museum of Jewish Heritage on May 1, 2012 in New York City.
10 Awesome Tips to help you grow your Fan Page If you own a business (and I do consider a blog a business) then you most likely have either heard about the benefits of owning a fan page and using it to drive traffic to your blog, attract opt ins, interact with likeminded people, and so much more. Or you are looking into it as a future investment for your blog or small business. As someone with well over 20,000 Facebook fans I thought I’d share the various methods I’ve used in the last 8 months or so that I’ve had it, in the hopes of helping others to grow their own. For the record, Facebook is the second highest traffic website with 135 million unique visitors each month, if you are able to siphon off even a small portion of that to your blog I’m sure you’d be happy as traffic is truly the lifeblood of a blog, and without it things can be very lonely indeed. Here are the various methods I’ve personally used to grow my page to almost 22,000 fans in just a few short months. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
13 Reasons Why Social Media Marketing is Worth Your Time When comparing social media traffic to other forms of traffic, such as search engine, the numbers typically are going to look rather bleak. While you’ll hopefully see a spike in number of visitors and pageviews, that will often be accompanied by higher bounce rates, lower pageviews per visitor, and a lower average time on the site. With stats like this many bloggers wonder if social media traffic is even worth the time and effort. Despite the tendency of many social media visitors to quickly exit your site and move on to the next one, there are still some very convincing reasons why you should care about social media and why it is worth your time. 1. Unless you’re paying for a consultant or a link bait specialist (both can be good options), marketing your website with social media is free. 2. Building a successful website takes a considerable amount of time and effort. 3. Also, you’re not stuck to using the same social media sites over and over. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.
The Best Damn Web Marketing Checklist, Period! Marketing a website isn't particularly difficult. It's usually just a matter of knowing what to do, how to do it and having the skills and time to get it done. With that said, marketing a website isn't particularly easy either. I've always been a lover of checklists, especially when it comes to getting things done. Below is my master website marketing checklist covering over 400 specific items over 23 topics. For the sake of brevity, I have kept each check point to its briefest form providing very little explanation. Over the next couple of weeks I'll provide some additional explanation and insights to the lists below. Download a PDF version The Best Damn Web Marketing Checklist Domain name & URLs (click heading for additional details) Browser issues (click heading for additional details) Site logo (click heading for additional details) Design considerations (click heading for additional details) Architectural issues (click heading for additional details)