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100 Free SEO Tools & Resources for Every Challenge

100 Free SEO Tools & Resources for Every Challenge
At Moz, we love using premium SEO Tools (especially our own). Paid tools are essential when you need advanced features, increased limits, historical features, or online support. For other tasks, a free tool does the trick. Below you'll find an interactive list of 100 best completely free tools, tools with both free and paid options, and free trials. Simply select the checkbox for the area you're working in, and view the tools forr that category. Free Tools 1. Link Research, Technical SEO Worried about Google's Penguin algorithm hitting you for over-optimized anchor text? 2. Tools Suite, Diagnostic Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters. 3. Social, Analytics Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics. 4. Email, Productivity Boomerang lets you follow up on emails, even when you forget. 5. Social Optimize your online social media sharing. 6. 7. 8. Video

http://moz.com/blog/100-free-seo-tools

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Five Steps to Finding (the Right) Guest-Blogging Opportunities The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Guest blogging isn't just a link building tactic (that has been spammed and abused). It's an excellent way to build your credibility, your community, and your customer base. But you have to be strategic about it and put some quality effort into it. How to Leverage Investment in Video to Build More Links The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Video can be an expensive and time-consuming investment. For small businesses especially, the cost of producing video will always have to be weighed against other marketing investments, and the sad truth is that video can be a tough sell — especially when the ROI from its significant expense is hard to predict or quantify. I think part of the problem is that most marketers (including SEOs) don’t have a very good understanding of the value that video can provide for them; they see virality, branding, and perhaps increasing conversion rates as the extent of it. Video as a media type, however, has potential on which few people capitalise: the ability to secure fantastic, high quality links back to your site.

backlink tool - link checker with fastest growing index How big is the link database? WebMeUp's backlink tool has the web's fastest growing index of links (besides Google of course). While it's in beta, every day it's crawling 1,000,000,000 webpages and storing over 15,000,000,000 new external backlinks . In just a few months, this will become the largest database of links on the planet . Is this fresh index? Pure Spam: What Are Google Penalties & What to Do to Recover Have you ever received a Google Webmaster email stating that your site was given a "manual spam penalty" for having "pure spam"? This just recently happened to one of my clients. "Pure spam" is actually a type of spam definition Google gives websites it feels has performed the most egregious types of spam actions. In this case, it wasn't anything my client had done; rather user-generated content (UGC) was to blame for the heartache. What is "pure spam" and does Google really define what it means by spam?

Link Building Survey 2013 - The Results [INFOGRAPHIC] Many of us faced a challenging 2012 and 2013 has been no different. Rankings were won and lost, a lot of bad links were removed and quite frankly a lot of businesses and departments had to be re-designed. We all know it’s a pretty “interesting” time to be in the link-building and SEO space. Since we are now over half way through 2013 we decided it was time to gain a better understanding of how this year is going for those in the industry. The purpose of the survey was to really capture the current market sentiment and better understand how industry peers are faring. We produced an infographic from the results (embedded in its full form at the end of this post) but I also wanted to write up an analysis here just for Moz readers simply because I feel there are quite a few interesting bits of data that are well worth discussing.

60 (or so) Digital Marketing Resources For Your Tool Kit Over the years I've amassed a pretty sizeable list of important works and resources developed by various authors. Many of these have to do with SEO, but there's a handful that reach out into social media, content strategy and marketing, etc. Hopefully you can find as much value in some of these pieces as I have no matter what digital marketing discipline(s) you call your own. Bonus: I've included some works from that many of these authors have found valuable as well. Last Updated: 1/17/2014 - Added in some good basic articles on landing page design.

The Low Hanging Fruit of Link Building Have you just launched a new website that needs to build its online authority? Does your existing website a strong, diversified link portfolio to help it compete in the organic results? If you are nodding your head to either of these questions, then a link building strategy needs to find its way into your marketing plan. How to Build Links to Your Blog - A Case Study I recently took some time out to do a bit of travelling across East Asia (which was incredible!) and decided that I would, along with a group of friends, set up a travel blog. Knowing that I would be embarking on some amazing adventures, I thought it'd be a waste not to blog about them. Plus, the idea of bringing in a little extra cash to go into my travel fund helped in my decision. After a month or so of development the site was finally ready and I wanted to start thinking about how to get some traffic going on the website. Whilst paid advertising and social media were a huge part of the strategy, I knew that appearing in the search engines for a wide selection of long-tail phrases was going to be instrumental to the blog's success.

Over 100 Incredible Infographic Tools and Resources (Categorized) This post is #6 in DailyTekk’s famous Top 100 series which explores the best startups, gadgets, apps, websites and services in a given category. Total items listed: 112. Time to compile: 8+ hours. Follow @DailyTekk on Twitter to make sure you don’t miss a week! Update: Be sure to check out our latest post on infographics: Infographics Are Everywhere – Here’s How to Make Yours Go Viral. I love a good infographic!

How to Leverage the Social CEO Have you read the latest survey making the rounds? The one from KRC Research and Weber Shandwick that proves what everyone but your CEO already knows? If you haven't seen it, it's worth a read, outlining why your CEO should be on social media and what you're missing if he or she isn't using it.

40+ Tools to Advance Your International SEO Process The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. One of the most frequent questions I get is about the tools that I use for international SEO, and although I included most of them in my international SEO presentation at MozCon, since I didn't had the time to focus on them, I would like to share how I use them to support my international SEO activities. There are tools to support every part of your journey, including identifying the potential, targeting an international audience, optimizing and promoting the websites, earning international popularity, and measuring and achieving benefit with the international SEO process. Let's get started! Your initial international search status Identify your initial international search visibility, from the volume and trends of queries to pages' impressions, clicks, and the CTR you get per country.

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