Kids of the Internet Generation vs. Everybody Else [INFOGRAPHIC] They don’t make them like they used to, right? Kids these days have grown accustomed to many luxuries that just weren’t around a few decades ago, namely new tech gadgets. Are they better off for it? While kids used to head outdoors when they wanted to play, children today are 6 times more likely to be playing video games than riding bikes! In fact, cycling is down 31% since 1995. Here’s some more fun stats: 90% of Millennials (anyone born in the 80s or later) use the internet; 75% use social networks; and 20% post video selfies. So I ask you: Is the Internet strengthening our children or inhibiting their growth? I’m an 80s kid, and I’ve spent 76 of the last 76 straight hours plugged in.
(1) Inequalities in Facebook use | Reynol Junco canonical correlation coefﬁcient c ), which is the correla-tion between the two latent variables. The canonical correla-tion coefﬁcient is calculated for each of the six functions.Because of scaling created by the standardized weights inthe equations calculating the latent variables, the value of this coefﬁcient can only range between 0 and 1 and there-fore is analogous to the statistic in a regression analysis.Consequently, the squared canonical correlation ) like in regression represents the proportion of the varianceshared between the two latent variables. represents the amount of shared variancebetween the variable sets.(2) Standardized canonical function coefﬁcients Coef ) are thestandardized coefﬁcients used in the linear equations to cre-ate the latent predictor and dependent variables from theobserved variables. b ) weights in regression.(3) A structure coefﬁcient r s ) is the Pearson correlationbetween an observed variable and a latent variable. Structure coefﬁcients )is just like any other h
Converged Media with Jeremiah Owyang of Altimeter Group AUSTRALIAN FACEBOOK TRENDS 2012 | digiocial Facebook has just released a cool app detailing events and general trends that occurred within the platform in 2012. Find below three graphs representing ‘Most Talked About’, ‘Songs’ and ‘Check-ins’ in Australia. Make what you will of the results. I’ve lost a tiny bit of faith in Australian public purely because One Direction is the most talked about topic across the country for the entire year. To access your own 2012 year in review click here. To access the entire year in review across facebook in general, click here.
Six examples of brilliant marketing creative to enjoy with your coffee Here on the Econsultancy blog, we’re going to start teasing you with details of the week-long siren of excellence and japes that is the Festival of Marketing (8-10th October in London). One of the many components of the Festival is PUNCH, the event where marketing meets the new creative. To quote our website, ‘in today’s increasingly saturated media landscape, creative power matters more than ever’. So, to celebrate this event, and to give you something pretty to look at while you let your mind wander, I’ve listed some of my favourites in the world of creative in marketing. Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with the keys to the Taco Bell account engage in a mesmerising mix of humour and hyper engagement, crucially targeting a young demographic in a way that no other fast food joints have mastered. Guerrilla(esque) Video Their videos are great and fairly low-fi. Out of home
EricTTung: Does getting #SocialMedia posts... WHY Is The Most Important Question in Social Media The question for most businesses leaders is not “if” they should be using social media. There are far more important questions to both ask and answer. Did you know that on average 98% of the people who “like” a business Facebook page will never visit the actual page again? They may only see it in their newsfeed “if” the brand is lucky and Facebook’s edgerank algorithm determines it is worthy of a view in the newsfeed of their fans. Competing for eyeballs As more and more brands jump on the social networks there is no shortage of tweets to read, Instagram photos to view, videos to watch and blog posts to learn from. Unfortunately many brands and small business owners have no clue how to engage using social media. They hop on Twitter and assume it instantly becomes their one way highway to spam the world. If there is a route to your inbox and eyeballs the spammers are going to find it. Competing for our eyes, ears, minds, hearts and overall attention is becoming more challenging each day.
Resist the colour of Twitter? | Within the business and education sectors, some people prefer to maintain a ‘professional’ social network for work-related communication and collaboration, while maintaining a ‘personal’ social network to communicate and share with family and friends. Others prefer to merge or integrate their professional and personal lives as a single ‘connected’ network. Yet in my experience, rather a lot more hardly make use of the affordances of technologies, and prefer to remain back in the 20th century. While I understand this when the choice is actively made based on knowledge of social media, I have run out of excuses to justify this position for educators at any time. In a technology-driven society, things change at a faster rate than ever before in history. Do we really need connected educators? Who educators connect with is a very critical consideration. A Quiet [Twitter] Protest “Don’t you think Findikli Stairs are just amazing? What happened next in the story was interesting.
Social's Value Measured in Engagement Over Sales Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure their performance have changed. According to a 2013 survey of US marketing professionals by Pivot Conference, which hosts leading social business events, consumer engagement and brand lift were the No. 1 goals of social media marketing, each cited by 67% of respondents. This was up significantly from 2011, when those goals were cited by about 50% each. Last year, using social media marketing to garner positive sentiment was the leading goal, whereas this year it dropped to No. 4. Marketers may be finding that it is less important that their posts get a warm reception from social users and more important that they keep consumers posting, “liking” and sharing social content. Among the biggest changes overall was the decrease in the importance of sales vs. two years prior. More UK Mobile Shoppers Convert
Using Social Media to Teach Visual Literacy in the 21st Century Classroom Increasingly, educators are acknowledging and welcoming the relative advantages of social media into the teaching and learning process. From creating school Facebook pages to connecting students with experts via Twitter, social media has taken root as a legitimate classroom learning and communication tool. The highly linguistic nature of social media allows us to create and consume ideas and information unlike ever before. Much attention has been given to composing an articulate blog post and condensing our messages to 140 characters or less. However, effective use of this 21st century technology requires that we not only become proficient in textual communication, but also in our ability to express ourselves and interpret others' ideas through visual literacy. Why Visual Literacy Matters Visual literacy is the ability to: Process and make meaning of information presented in an image. So, what does visual literacy in the classroom look like? 3 Modes of Visual Communication
Building up Social Media Marketing Strategy What are Social Media In order to define the scope of this article, I would like to start with the basics: what are Social Media? Social Media are all the platforms that efficiently provide companies and individuals with . Using Social Media as a marketing tool implies accepting this horizontal communication and consequently . Why a strategy? If we accept that moving to Social Media is a marketing activity that aims to either or , therefore, like all other marketing activities, . The key elements Before even thinking about your strategy, you will have to answer some essential questions. The platform you will use I will not develop this point much because I already wrote an article in the past covering this topic. To summarize this question, it mainly depends on your market: If you have already defined buyer personas, that shouldn't be difficult to define a way to reach them (you can learn more about buyer personas reading "Target your customers precisely with buyer personas"). Your goals
Don’t Miss These Twitter and Facebook Guides | Whether you are teaching a class, helping a friend or just looking for information for yourself these guides from Mashable are a great resource. The Facebook Guide topics include: Facebook 101: The Basics Managing Your Facebook Wall Using Facebook for Business How to become a fan of Mashable Using Facebook Applications Facebook 305:Advanced Topics