# The Teacher's Guide to Social Media

Education is a two-way street — oftentimes, those who teach could stand to learn a few things as well. Social media, for one, is largely dominated by Generation Y. We invented it, we grew up with it and we know it like the back of our keyboard-ready hands. In some schools, tablets and social networks are becoming primary classroom tools. Even digitally versed teachers need to evolve with the language of their increasingly connected students. Don't sweat it. Are you an educator? 1. We've published plenty of horror stories about teachers who've posted NSFW content on their social profiles and have been summarily punished (see: the Aurora, Colo. teacher who tweeted half-naked photos of herself and joked about using drugs on school property). Whatever (legal things) you choose to do outside school is your business — just be sure to not give your colleagues (and students) a front-row seat. 2. GIF: Tumblr, HayleysSavedGIFs This applies to other professions, too. 3. Again, pretty obvious. 4. 5. 6.

Kids of the Internet Generation vs. Everybody Else [INFOGRAPHIC] They don’t make them like they used to, right? Kids these days have grown accustomed to many luxuries that just weren’t around a few decades ago, namely new tech gadgets. Are they better off for it? While kids used to head outdoors when they wanted to play, children today are 6 times more likely to be playing video games than riding bikes! In fact, cycling is down 31% since 1995. Here’s some more fun stats: 90% of Millennials (anyone born in the 80s or later) use the internet; 75% use social networks; and 20% post video selfies. So I ask you: Is the Internet strengthening our children or inhibiting their growth? I’m an 80s kid, and I’ve spent 76 of the last 76 straight hours plugged in.

(1) Inequalities in Facebook use | Reynol Junco canonical correlation coefﬁcient c ), which is the correla-tion between the two latent variables. The canonical correla-tion coefﬁcient is calculated for each of the six functions.Because of scaling created by the standardized weights inthe equations calculating the latent variables, the value of this coefﬁcient can only range between 0 and 1 and there-fore is analogous to the statistic in a regression analysis.Consequently, the squared canonical correlation ) like in regression represents the proportion of the varianceshared between the two latent variables. represents the amount of shared variancebetween the variable sets.(2) Standardized canonical function coefﬁcients Coef ) are thestandardized coefﬁcients used in the linear equations to cre-ate the latent predictor and dependent variables from theobserved variables. b ) weights in regression.(3) A structure coefﬁcient r s ) is the Pearson correlationbetween an observed variable and a latent variable. Structure coefﬁcients )is just like any other h

Converged Media with Jeremiah Owyang of Altimeter Group AUSTRALIAN FACEBOOK TRENDS 2012 | digiocial Facebook has just released a cool app detailing events and general trends that occurred within the platform in 2012. Find below three graphs representing ‘Most Talked About’, ‘Songs’ and ‘Check-ins’ in Australia. Make what you will of the results. I’ve lost a tiny bit of faith in Australian public purely because One Direction is the most talked about topic across the country for the entire year. To access your own 2012 year in review click here. To access the entire year in review across facebook in general, click here.

Six examples of brilliant marketing creative to enjoy with your coffee Here on the Econsultancy blog, we’re going to start teasing you with details of the week-long siren of excellence and japes that is the Festival of Marketing (8-10th October in London). One of the many components of the Festival is PUNCH, the event where marketing meets the new creative. To quote our website, ‘in today’s increasingly saturated media landscape, creative power matters more than ever’. So, to celebrate this event, and to give you something pretty to look at while you let your mind wander, I’ve listed some of my favourites in the world of creative in marketing. Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with the keys to the Taco Bell account engage in a mesmerising mix of humour and hyper engagement, crucially targeting a young demographic in a way that no other fast food joints have mastered. Guerrilla(esque) Video Their videos are great and fairly low-fi. Out of home