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How You Can Create the 'Perfect' Social Media Post (Infographic)

How You Can Create the 'Perfect' Social Media Post (Infographic)
By Kristin Piombino | Posted: December 29, 2013 This story originally ran on PR Daily in July 2013. We all wish there were a magic formula we could follow to create Facebook posts that our fans love or tweets that spark retweets by the thousands. Alas, there isn’t. Each social network operates a little differently, and each brand’s fans have their own tastes and preferences. [RELATED:Master essential social media tools at Mark Ragan's one-day social media boot camp.] Although there isn’t a general foolproof formula, there is a guide that can help you craft the best social media updates and posts possible. Here are a few of the tips: Pinterest: Avoid human faces. Facebook: Be positive. Google+: Tag people. Check out the graphic to see the full guide: (View a larger image.) Kristin Piombino is an editorial assistant for Ragan.com.

What NASA Can Teach You About Social-Media Marketing Image credit: Edwin Verin / Shutterstock.com When you think of NASA, you probably think of spaceships, telescopes and lunar expeditions. What you might not know is that the organization is also a powerhouse when it comes to social-media marketing. An achievement they’ve reached without the benefit of a social-media budget. The agency has nearly 500 social-media accounts across multiple social networks that are managed by employees at 10 different field centers. I recently spoke with John Yembrick, NASA’s head of social media about how the agency manages its award-winning social-media efforts. Here's a look at three of the strategies Yembrick shared with me that business owners can put to work for their own social-media marketing campaigns. Related: 3 Smart and Creative Ways to Use Foursquare for Marketing 1. Are you using social media to tell the story of your business? One way to tell a story is by giving your most popular flagship product its own voice. 2. 3.

Facebook Finally Introduces Embedded Posts: What You Need to Know Yesterday, Facebook launched a new feature that we've always wanted: the ability to embed Facebook posts on websites. Just like tweets, this new feature will allow you to embed all public statuses, photos, videos, and hashtags -- and users will be able to interact directly with the embedded content. They can like and share the post, like or follow the post author, or view the author's Timeline without leaving the page the post is embedded on. Unfortunately, it's currently only rolled out to a handful of select whitelisted publications -- folks like CNN, Mashable, and Bleacher Report are the only ones who can embed Facebook posts on their sites. While we're all anxiously waiting to get our websites approved (*fingers crossed*), we wanted to give you all the run-down of how this new feature works, plus a few ideas to jumpstart your marketing efforts once your site is whitelisted. Once Facebook Flips the Switch, Here's How You Embed a Post: 1) Find the Facebook post you'd like to embed. ...

Google Plus for Business - How to Create a Google Plus Page The following is the second part in a series that will break down the fundamentals of Google Plus for business, and how to build and utilize company pages, so that you can fully take advantage of this valuable tool. View part one here. When you create a Google Plus page, you create new business opportunities across all of Google’s products. From bringing you closer to the top in Google searches, to having a Google map with directions to your store appear when someone types in your brand name, these are not benefits you’ll want to miss out on. The good news is that it’s fairly simple to create a Google Plus page. Here’s how you do it: Create a Google Plus Page in 4 Steps To create a Google Plus page, you must first have a personal profile (create yours here). The second step involves choosing a category that defines your business. The third step to create a Google Plus page involves filling out your page to make it informative for followers (and potential customers). To summarize:

What It's Like Growing an Inbound Company Culture Most people think of a transition to inbound marketing solely as a marketing decision. But it’s really a cultural decision. When you go inbound, it takes a whole lot of confidence -- and maybe even a little bit of arrogance. Because what you’re saying is that you know something important -- that you have something worth saying out loud -- and that the rest of the world needs to hear your message. You’re saying that you can change the lives of your customers. And when you start affecting the lives of others, it’s hard to look at it as a tactical strategy. People don't always understand inbound marketing at first. The first thing that always happens when I start to explain what it really means to adopt an inbound marketing strategy is the response ... Because like anything hard, it takes patience -- so sometimes, the natural thing to do is to water it down and oversimplify it. Don’t think for one moment it’s that simple. It’s hard trying to convince people to start blogging, for example.

A Beginner's Guide to Inbound Lead Generation We've all been through it. The moment you're about to dig into the best darn pile of spaghetti and meatballs you've ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite ... the phone rings. This frustrating interruption is exactly why we're here to discuss inbound lead generation -- a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers around the world. What is a lead? Let's start with the basics. Meaning, instead of getting a random cold call from someone who purchased your contact information, you'd hear from a business or organization you've already opened communication with. And from a business perspective, the information the auto company collected about you from your survey responses would help them personalize that opening communication to meet the existing needs of the potential client. Photo Credit: JeffreyW

How Writing Amazing Emails Can Further Your Career Don’t worry email isn’t dead or even old-fashioned yet, whatever the naysayers might be predicting. Social media might be taking over as ice-breakers, but the email is not only holding its own, it is also the strongest prong of the trident when it comes to having a handshake with someone who matters on the Web. Very few people in fact master the art of emailing. My colleague Joshua called it email sending anxiety. It is a very real thing and surprising, because all it takes are a few precisely paced tips to email efficiently. Sending professional emails gives an intangible boost to your online (and offline) reputation. Writing a Good Email Is Now a Basic Life Skill It is something that still has to be learnt. Be Prepared Do Your Research. You should also establish whether the person you are emailing is in a position to give you a leg up in your career or at the very least can be an influencer. Add the Personal Touch Never Mass Email. Be Brief Respect Time. Establish Connection and Context

The Ultimate Google+ Cheat Sheet Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we've compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses. Google+ Vocabulary: Quick Reference Glossary Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts Hangout – a platform for group video chatting and collaboration that is used by Google+ members Circle – the method of organizing connections into groups for more targeted sharing and better privacy Google Profile – your personal home on Google+, which allows you to share interesting, work experiences, personal information, and much more Sparks – the magazine of Google+, which bring together information on a topic for easy viewing. The Basics Google+ vs.

The Ultimate Cheat Sheet for Mastering LinkedIn With more than 380 million members, LinkedIn is the most popular social network for professionals and one of the top social networks overall. But are you using LinkedIn to its fullest potential? With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking ... but definitely shouldn't. Download the full guide here to learn how to use LinkedIn for professional networking, business, and marketing. What Is LinkedIn? About LinkedIn Before we dive in, here's a quick little primer on LinkedIn for those of you who may be new to the social network. Now, are you ready for a treasure trove of LinkedIn tips? We've divided our ultimate list into three main categories depending on your goals for using LinkedIn. LinkedIn Profile Tips 1) Customize your public profile URL. 5) Search engine optimize your LinkedIn profile. How?

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