background preloader

Designing a Brand Identity

Designing a Brand Identity
One of the most interesting projects that a graphic designer can take on is designing a logo. It can be daunting (and stressful) to come up with logo options based on market research, and stumble upon some "design magic" through the exploratory process. Narrowing it down to a final approved logo and then seeing it out in the world can be a very rewarding experience for a designer. However, most of the time, a logo is not enough. Large organizations with layers of management require a thorough brand identity system that provides a unified vision and tools that help everyone build the brand. But before we dig in, let's define the difference (and relationship) between a brand, an identity and a logo. Brand vs. A Brand (or Branding) refers to the perceived image and subsequent emotional response to a company, its products and services. Phase 1: Research, Vision & Design Brief This phase should be as thorough as needed — depending on the depth of research and size of the company. 1.

Related:  GRAPHIC DESIGNBranding, Marketing and Co.FreelancingevelinolevIdeazione

Creating a Brand Identity: 20 Questions You MUST ask BEFORE You Start photographs by Frank Hamilton “No. This just doesn’t look right”. What do you do when a client says that? Especially if it’s about the design you just sent in after a whole week of loving labour. For a designer, the worst clients are the ones who don't know what they want.

How Starbucks Transformed Coffee From A Commodity Into A $4 Splurge Stanley Hainsworth has been a catalyst for the great brands of modern times. He was creative director at Nike and then Lego. He was vice president global creative at Starbucks in an era when the coffee purveyor was experiencing phenomenal growth. Starbucks has been hailed, acknowledged, and praised again and again for its excellence in branding and marketing, in creating a branded experience that can satisfy the connoisseur, bring in new converts, be accessible to all, and irresistible in its appeal. Stanley defined the very feel of Starbucks in an era when the brand was becoming a cultural icon.

The 8 Chillest Places in Asia When you imagine the most peaceful place you’ve ever been, what comes to mind? I’ve been to places where, whether it’s because of a hippie vibe, a genuine feeling of peace, or just the amazing people around me (usually all three), it just feels chill, and I feel like I could stay there forever. I came to realize over time that these are the places I like the most. They’re usually small communities, very focused on the preservation and appreciation of nature, and the general feeling is one of calm. Here are the best of what I’ve discovered so far: 6 tips for using grids in logo design Logo grid systems, construction guides and circles can be very powerful techniques for creating of a logo design in 2015. A logo grid is a geometric design technique that isn't necessary for every design project – but when executed correctly in your logo design, it can transform company's visual identity from branding zero to branding hero. Here, Niall O'Loughlin from 99designs shares his biggest do's and don'ts of using logo grids in the year ahead... Subscription offer

Friday’s Typographic Treats (017) * Click on each image to be taken to the original source. 2 people thought this was awesome! Systems Thinking for Breakthrough Business Performance The headlines rolled across my feed like the credits on a blockbuster movie. Something big seemed to be happening but I wasn’t quite sure what to make of it. It seemed that Zappos—the popular business management poster child for happy employees and customers—just announced it was adopting some new-fangled “boss-less,” “hierarchy-less,” “structure-less” management system called Holacracy. “Hola-what?”

10 Essential Social Media Tools for Social Media Managers Check out 15 Essential Tools to Better Manage Social Media for an updated post. There is an assortment of social media tools available for major networks like Twitter or Facebook, and, for those who are not too familiar with their functions, they may all sound the same. As a social media manager, you may find that trying to figure out a difference between a sentiment analysis and an online influence tool is taking up the time you could be spending mapping out a successful social media strategy for your business. To help you sort through all the variety and pick the tools essential for social media management of your brand, we came up with this handy list. 1. Nexalogy

The Contemporary Creative Design Collection « Design Cuts Buy deal now ($29) Reg price: $1316 Deal price: $29 Save: 98% Expires in: 11 days, 9 hours, 54 minutes, 28 seconds Who this deal is for: Graphic designers Scrapbookers Print designers Web designers Polish Your Creative Projects With a Fresh, Modern Style This is the bundle you’ve all been asking for!

10 magically meticulous design style guides This is heading directly into geek territory. But we are self-confessed geeks, particularly when it comes to logo design, typography and pictograms. And that leads us to the meticulously regulated world of brand style manuals... A style manual, or style guide, is a set of standards for the design of documents, signage, and any other form of other brand identifier. The reason for their existence is to ensure complete uniformity in style and formatting wherever the brand is used to ensure no dilution of that brand. We love the obsessive nature of these, and so here we've gathered 12 of the best to inspire you when you create your own brand style guides... 11 Quotes To Remember When You Feel Lost In Life 11 Quotes To Remember When You Feel Lost In Life At some point or another, we all feel a little bit lost in life. With so many decisions to make, so many unknowns making us question our existence, and so many responsibilities to juggle, our vision can sometimes become clouded.

Making the Transition from Development to Design—My Experience and Advice A couple months ago, a person emailed me asking for tips for transitioning to design from a development background. As someone who had loosely gone through the same path (from programming to design to programming then back to design), I wanted to share any advice I could possibly give. After writing the letter, I thought it may be useful to a few other people out there. So if you are a developer looking to get into design, this is written specifically for you. To preface, this article is not why developers can be good designers. This article does a great job of articulating those ideas.