Email Marketing Benchmarks
Average Email Campaign Stats of MailChimp Customers by Industry There are a lot of numbers in MailChimp's free reports, but you might be wondering how your email-marketing stats compare to others in the same industry. What kind of open rates should companies like yours expect? How many bounces are too many? What’s an acceptable abuse complaint rate? The more context, the better. MailChimp sends billions of emails a month for more than 10 million users. We only tracked campaigns that went to at least 1000 subscribers, but these stats aren’t pulled from a survey of giant corporations with million-dollar marketing budgets and dedicated email-marketing teams. Updated: March 1, 2016 Average Email Campaign Stats of MailChimp Customers by Company Size What’s the average open rate for email-marketing campaigns? Tips for Improving Your Stats When it comes to subject lines, boring works best.
• Digital Marketing