Email Marketing Services from SubscriberMail
What You Need to Know About Building a Mobile App for Your Brand
In case you haven't noticed, most of your potential customers have gone mobile. Last June, consumers began spending more time on mobile apps than on the web, according to researcher Flurry. Earlier in the year, Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, released a report showing that combined sales of smartphones and tablets overtook PCs for the first time. You may have noticed that you yourself are spending more time on your smartphone or tablet these days as well. While creating a mobile website seems like an easy, cheap way to maintain visibility in this environment, another option is to create your own app. A few years ago, that wouldn't have made any sense. How much have prices come down? Mind you, that's the average cost. iOS or Android? Now that your expectations are more grounded, it's time to take a look at your options. There are two schools of thought: One is that iOS is the standard and affords you the opportunity to create an elegant app. Keep It Simple
why email marketing? How?
Email marketing has been a staple for consumer marketers since the mid-90s. A few years later, B2B marketers discovered its value, and email campaigns have become an important tool for businesses in all stages and industries. Yet many marketers just starting in the field are wondering when to use email marketing. Nurture leadsBuild brand awarenessObtain prospectsBuild customer loyaltyGenerate sales You can usually launch a campaign and measure your results fairly quickly, making email a great option for time-sensitive programs. Here are three examples of when to use email marketing campaigns: Email marketing is more editorial than advertising, and it’s powerful because it can support and even drive a sales process. You can reach a wide audience with email, but that doesn’t mean you should. If you’ve used email in the past, do you see your company in one of these scenarios? Sign up for Marketing MO account (free) for step-by-step guidance for understanding when to use email marketing.
7 Mistakes to Avoid on Your Ecommerce Site
We've all been there. You're all set to buy something, credit card in hand, but for one reason or another you never close the deal. Maybe the third time you were asked to enter your credit card number you gave in. Perhaps it was the exorbitant shipping costs. Maybe the site crashed. The truth is, there are at least seven things that send potential customers fleeing in horror from your website, some of which were chronicled in this perceptive comic from The Oatmeal. 1. Every 2 seconds of load time on your site equals an 8% abandonment rate, according to Gomez, the application monitor from Compuware. It's easy to see why: Do you want to waste your time waiting for a site to load? Unfortunately, there are a lot of reasons why your site is loading so slowly. 2. If you're asking consumers to take more than five steps to buy something off your site, then you're asking too much. Welcome/cart contents pageBill-to sectionShip-to sectionPayment moduleConfirmation/thank you page 3. 4. 5. 6. 7.
Email marketing top ten
10 Essential Features of Every Good Business Website
So your business has a website — or you're in need of one for your brand new venture. Web design can be an overwhelming process, so we've spoken to a few web designers who told us what you need to have on your site ... and what you can probably do without (like crazy Flash animation). The first thing you must do is secure a good, catchy URL. Once you've set up your domain, it's time to build out the site and make some big decisions. 1. Sure, a website should be aesthetically pleasing, but it's more important for it to be useful. 2. "The biggest failure that people have is that they try to build the website they want, not necessarily the website they need," says designer Josh Frankel. Keep text to a minimum when it comes to your mission statement, because you should be writing things so people can skim — we all have short attention spans. Depending on your business, you should have a few things on your website that fall into the realm of "information." 3. 4. 5. 6. Twitter. 7. 9. 10.
15 simple and effective email marketing tips
To make sure your emails don’t get flagged as spam – and deleted before they even get to your subscribers – avoid using words such as ‘Free’, ‘£££’, ‘Save’, ‘Discount’, etc., in both the subject line and the content of your email. 2. Maximising Click-Thru Rates Both web pages and emails can contain a lot of text and graphics, and this sometimes makes it harder to get your subscribers to perform a certain task, such as clicking on a link to see your special offers. Numerous research papers tell us that the majority of Internet users respond better to a plain, bold, blue text link – such as this – as opposed to a banner or button. So, if you’re going to include links in your emails, make sure they are bold, blue and underlined. 3. If you were standing in a crowded street, which of these would get your attention: “Hi, YOU!” 4. If you want to grow your mailing list, then there’s 2 things that you absolutely must have: a double opt-in process, and a quick way to unsubscribe. 5. 6. 7. 8. 9.
RGB-to-Hex Color Converter
RGB-to-Hex Conversion Question: How do I convert RGB values of a color to a hexadecimal string? Answer: The RGB-to-hexadecimal converter algorithm is simple: make sure that your values are in the range 0...255, convert R, G, B to hex strings, and then concatenate the three hex strings together. function rgbToHex(R,G,B) {return toHex(R)+toHex(G)+toHex(B)} function toHex(n) { n = parseInt(n,10); if (isNaN(n)) return "00"; n = Math.max(0,Math.min(n,255)); return "0123456789ABCDEF".charAt((n-n%16)/16) + "0123456789ABCDEF".charAt(n%16); } Notes: The script parses the input R, G, B values as integers using the standard function parseInt(string,10); the second, optional argument 10 specifies that the value must be parsed as a decimal number. RGB/hex codes for named colors supported in most browsers are listed below: See also:
