5 Ways to Use Pinterest to Attract and Engage Consumers Monetize Your Platform, How to Grow Sales With Your Online Platform Have you built your own platform? Are you wondering how to monetize it? To learn how you can use your platform to generate real revenue for your business, I interview David Siteman Garland for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview David Siteman Garland, who is the host of The Rise To The Top podcast. David shares how he grew his platform and the various ways he has monetized it. You’ll learn how to get started generating revenue and the price points you need to look at. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry.
3 Social Media Automation Tools for Marketers Are you drowning in social media tasks? Do you need better tools to help you manage your social media marketing? Automating some of the more repetitive tasks related to social media can help you be more productive and efficient with the execution of your social media strategy. To save you time and improve your marketing efforts, I’ll show you three social media tools that will deliver your content efficiently. #1: Be More Efficient on Facebook Post Planner, an independent application you install within Facebook, is designed to help you deliver content to your Facebook Page effectively. Features: Automate publishing of selected content to your Facebook Page based on a time schedule that you predetermine.Identify trending content to add to your queue.Add your blog feed and publish your new posts automatically.Crowdsource content from other Post Planner users. Setup Provide Post Planner with the relevant permissions to post content on your behalf. ‘Post to’ is where you type in content to post.
Motives for Mentoring: How Online Publishing Will Benefit For corporate blogs and content providers, e-mentoring is a great way to create the "team" feeling you would want in a physical environment - plus, it ensures that your content stays consistent and interesting. In the business world, the word “mentor” might not come up as often as it does in the academic world – but it should. There is just as much to learn and teach in the office, and both seasoned employees and recent college graduates have a skill set to pass down to someone in need of knowledge. If you’re a business owner interested in creating a better environment in the office and boosting the company’s productivity, now is the time to learn more about why mentoring will work for you. What is mentoring? Mentoring is the act of building a useful relationship between two people – in this case, for the purpose of career development. What is the benefit of mentoring in the workplace? How can you make your mentoring program a two-way street? Distance is not a detriment.
Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Jump below the image to begin! Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are some types of link building that are illegal, but it’s very clear-cut: hacking blogs, that sort of thing is illegal. Eric Enge: Of course, people are using the term illegal in an imprecise way. “No, not all link building is bad.” Matt Cutts: No, not all link building is bad. Their goal should really be to make a fantastic website that people love and tell their friends about and link to and want to experience. Eric Enge: I always liken this to doing marketing the way it used to be done, right? Matt Cutts: Right. “… it is true that a lot of SEO is now circling back around to good old fashioned marketing.” Matt Cutts: Absolutely, I completely agree. Eric Enge: Right.
A Collection of Link Building Wins from the Pros Link building can be frustrating at the best of times. There is a huge amount of resources that go into successful campaigns and with success comes a lot of failure. I’ve found myself incredibly demotivated when I have spent weeks putting together a compelling piece of content, contacting a range of webmasters and spending money of gaining exposure – all for it all to fall on deaf ears. With failure comes education. “I have not failed. This has particular relevance within link building. Ann Smarty My biggest ‘wow’ with link building happened on Twitter. The bottom line: Always listen on Twitter and nurture a community that will promote you for you Follow Ann on Twitter: @annsmarty Visit the Website: Sean Smith My favorite link building win was for a mass amount of geo-location relevant links that I got via landing pages for one of my florist clients. These businesses were mainly funeral homes, hospitals, churches and the like. Victor Pan The results were huge.
How to Find Great Content to Share on Twitter What content are you sharing on Twitter? Do you struggle to find interesting, relevant things to tweet about every day? In this post, I’ll show you how to curate content your followers will love so you can build a loyal community on Twitter. Why Curate? Today most marketers understand the need to create informative and relevant content. But it’s equally important to curate informative and relevant content. In addition to creating great content for your site, the links to the other people’s content that you share on Twitter also matter. When you share good content on Twitter, the kind your audience loves, it’s easier to build a strong community. When you create and curate relevant content, people are more likely to retweet and share your stuff. #1: Know Your Audience So what content should you share on Twitter? You’ll want to know your social media audience. If you’ve ever created a buyer persona for a marketing campaign, this is the same exercise. #2: Tools to Help You Curate Content
New Facebook Features: What Marketers Need to Know Are you using Facebook for your business? Are you wondering how Facebook’s newest features can help your business? To learn about what these new Facebook features mean for marketers, I interview Mari Smith for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Mari Smith, who is known as the Queen of Facebook. Mari shares how the new Facebook features can work for your business and what you should pay attention to. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed You can also subscribe via iTunes, RSS, Stitcher or Blackberry. Here are some of the things you’ll discover in this show: Discovery of the Week
10 Surprising social media statistics that might make you rethink your social strategy 8.8K Flares Filament.io 8.8K Flares × Social Media is changing faster than ever, as if that wasn’t something everyone already knew! If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. 1. This demographic has grown 79% since 2012.The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.For Facebook, this group has jumped 46%.For Google+, 56%. Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ Rethink it: Keep older users in mind when using social media, particularly on these three platforms. 2. 189 million of Facebook’s users are ‘mobile only’ Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. 3. 4. 5. 6. 9.
Three Steps to Becoming a Thought Leader in Your Industry Do you want your company to be seen as a thought leader in your industry? Are you B2B in a niche market and wondering if social media is relevant to your audience? Drillinginfo, a software as a service (SaaS) company serving the global oil and gas industry, is a B2B provider in a very specialized niche market, which has been actively using social media since September 2012. Their goals are to emphasize their role as an oil and gas intelligence company and boost the perception of the company as a thought leader in the industry. Since September 2012, they have increased their blog readership by over 2000% and developed relationships with influential industry leaders through social media. Current and potential customers have indicated that the Drillinginfo blog is a premier source of information in the oil and gas industry, which is exactly what the company wants. Drillinginfo's social media manager has some fun keeping blog contributors motivated. Social Media Handles & Stats Highlights Your Turn
Integrated Marketing Communications for Every Sized Organization Spin Sucks By: Gini Dietrich | July 16, 2013 | By Gini Dietrich I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Integrated marketing communications isn’t new. Integration vs. Then, of course, the tech bubble burst, 9/11 enveloped the world, and the United States faced the Great Recession. But here we are, facing a world where technology comes at us so quickly now, it’s impossible to keep up, and if we don’t figure out – quickly – how to integrate and work with other departments, we’ll be left behind Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite. Customer service used to be kept to the people in the cube farms who answered the phones all day. P.S.
9 Creative Ways to Use Social Media to Launch a Product Are you looking for creative ideas to help launch your next product (or company)? Want some actionable tips to employ social media in your next launch? If so, keep reading as I explore nine ways we used social media to help launch a new project. You’re sure to find unusual tactics that will help you with your next launch. Why Social Media for a Launch? Social media has changed everything when it comes to marketing. Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media. Like Social Media Examiner, you may have a blog or podcast—or perhaps a video series. Even if you don’t produce content, chances are pretty good you’ve developed relationships across social channels. Let me show you how. Tip #1: Create a Teaser Campaign on Facebook When your idea is nothing more than a thought, start brainstorming ways you can employ social media to hint that something exciting is coming. Tips when doing a teaser campaign: Tip #2: Create a Video That’s Personal
LinkedIn Sponsored Updates: This Week in Social Media Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? LinkedIn Introduces Sponsored Updates: LinkedIn is expanding its “content ecosystem with the launch of Sponsored Updates.” This allows companies “to build relationships by delivering their content into the homepage feed of members beyond those who are following their company.” Sponsored Updates will allow companies to build relationships. SlideShare Introduces New Infographics Player: This new player is specifically for infographics and “optimizes the viewing experience of the increasingly important content type” on SlideShare. SlideShare now has an infographic player. Facebook Launches Photo Comments for Pages: “Now people can leave photo comments on page posts. You can leave photo comments on Page posts. Foursquare's self-serve ads allows businesses to connect with people.