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Visual Design Basics

Visual Design Basics
Visual design focuses on the aesthetics of a site and its related materials by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content on the page or function. Instead, it enhances it by engaging users and helping to build trust and interest in the brand. Basic Elements of Visual Design The basic elements that combine to create visual designs include the following: Lines connect two points and can be used to help define shapes, make divisions, and create textures. Principles for Creating a Visual Design A successful visual design applies the following principles to elements noted above and effectively brings them together in a way that makes sense. Unity has to do with all elements on a page visually or conceptually appearing to belong together. Example of Pulling it all together Additional Information

Help/FAQ: Design | Think Positive Designer Prints How can I prepare my file so you can print what is on my screen?It won’t be exact, since our process is not calibrated to your computer screen. While there is a raft of variables in our printing process, if you follow these guidelines, we are confident we can get close to your original concept. Here are some dos and don’ts to help us achieve your vision. Do… Start with original artworks, drawings or photographs.If scanning use a minimum of 300dpi.Work in sRGB (RGB1EC61966-2.1)Working in RGB will provide the best colour results.Remember images off the internet are approximately 72dpi and you just don’t know what colour space these files have been in and out of. Don’t… Work in CMYK.Work in adobe RGB 1998Save as a PDF or JPEG.Compress your file.Work with less than 300dpi. I have no idea how to set up a file, can I send original artwork so you can put it into the computer and get it ready for printing? Can you put my artwork into step and repeat? Is there a file size limit? Can I email my files?

Ottawa, Graphic Design, Logo Design | Logo & Brand Identity Creative Process How does a Creative Process Help? The goal of a creative process in graphic design is to channel time, energy and creativity in a direction that is in line with a specific project’s needs. By its own nature, creativity can be hard to harness into a predictable and linear set of stages, but it is of enormous value to do so. A good creative process for logo design greatly improves the opportunity for a successful outcome in a reasonable time frame. The creative process defines and controls costs, time, effort, direction, responsibility, expectations, conversation, collaboration, and goals. When developing a brand identity, it is difficult to predict how the creative process will go, but it is essential that every identity go through all of the stages. We Both Have Responsibilities A creative process works best if responsibilities are clear from the beginning. Words Before Visuals I spend a lot of time analyzing the information provided by a client. Where Does the Time Go? back to top Steps 1.

Education Exchange The Adobe Digital Careers activities align to the key design, research and communication, project management and technical skills that are required for students to be successful in their future digital career. Activities contain an instructor guide (with learning objectives, step-by-step teaching instructions, assessment rubric, and details on alignment to the Adobe Certified Associate exams) and student technical guides or worksheets. Each activity will take between 1-3 hours to teach, depending on the activity and the level of your students. Activities can be used on their own or combined in a sequence to create projects and curriculums.

Color Contrast - all about the difference - Love of Graphics Contrast – a definition Contrast can be defined as “the difference in visual properties that makes an object (or its representation in an image) distinguishable from other objects and the background.” In plain English that could be described at its most basic level as “things which look different from one another” or as the definition taken from Cambridge online Dictionary “an obvious difference between two or more things”. The real meaning of form is made clearer by its opposite. We would not recognize day as day if night did not exist. Jan Tschichold, Typographer “The New Typography” Contrast – in color Remember thrusting your hand into a big pail of mixed-up, broken crayons, then leafing through your construction paper to find the perfect hue to go with your chosen sticks of pigmented wax? Contrast is the perceived difference in colors that are in close proximity to each other. Value Color Johannes Itten´s Contrasts in Color The Pure Color (Hue) Contrast The Light-Dark Contrast Literature:

Clean Up Your Mess - A Guide to Visual Design for Everyone The 5 Assumptions That Will Sabotage Your Client Work There’s an old business tru-ism that goes something like: “when you assume, you make an ass of you and me.” The expression is especially pertinent to creatives who make incorrect assumptions about client relationships. When we make an assumption, it is often because we are afraid. When it comes to client relationships, sometimes it is easier to keep your head down and keep working. Creatives usually make assumptions because they are uncomfortable looking like a pest by asking too many questions. The most successful creatives prevent any assumptions by being honest and direct with clients. Assumption #1: When clients pick creative partners, price is king. Creatives often think that price is a client’s most important priority when selecting a firm or evaluating proposals. The reality is, other factors like industry expertise, creativity, and trust have a stronger influence on who the client selects than price. Assumption #3: Clients want creatives to be experts from the start.

Methods Project Management (4) A project plan takes into account the approach the team will take and helps the team and stakeholders document decisions made regarding the objective, scope, schedule, resources, and... Creating an interdisciplinary team with the right mix of skills is vital to the smooth and successful execution of any project. Team members may be able to cover multiple roles or there may... Use your kick-off meeting to discuss the business case related to the site, the vision and mission based on user and organizational goals, and the vision for the site moving forward. Website requirements are a list of necessary functions, capabilities, or characteristics related to your website and the plans for creating it. User Research (14) When reporting results from a usability test, you should focus primarily on your findings and recommendations that are differentiated by levels of severity. Usability Evaluation (14) Information Architecture (4) User Interface Design (4)

Create a Complex, Repeating, Geometric Pattern in Photoshop For many, the thought of creating a complex geometric pattern in Photoshop might seem like a daunting task. While complex patterns might look complicated, the techniques used to create them aren't actually that advanced. In this tutorial, we will use vector shapes to design a complex geometric pattern, without the use of any plug-ins or special effects. Let's get started! Tutorial Assets The following assets were used during the production of this tutorial. 26 Repeatable Pixel Patterns 1. Step 1 In Photoshop, make new file by pressing Command/Ctrl-N. Step 2 Hit Command/Ctrl-R to reveal Ruler on left and top of the canvas. Step 3 Drag from vertical ruler to add guide at 125 pixels or half the canvas width. Step 4 Repeat same step, this time from horizontal ruler. Step 5 Click foreground color to change it to #5a5b5d. Step 6 Hit Alt-Delete to fill background with foreground color. 2. The pattern is made of three geometrical objects. Activate Ellipse Tool from Toolbar. Step 7 Step 8 Step 9 Step 10 Step 11

ACRL Visual Literacy Competency Standards for Higher Education Approved by the ACRL Board of Directors, October 2011 Introduction The importance of images and visual media in contemporary culture is changing what it means to be literate in the 21st century. Visual Literacy Defined Visual literacy is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media. In an interdisciplinary, higher education environment, a visually literate individual is able to: Determine the nature and extent of the visual materials needed Find and access needed images and visual media effectively and efficiently Interpret and analyze the meanings of images and visual media Evaluate images and their sources Use images and visual media effectively Design and create meaningful images and visual media Understand many of the ethical, legal, social, and economic issues surrounding the creation and use of images and visual media, and access and use visual materials ethically Visual Literacy and Higher Education 1.

Composition and Design Principles ----------------------------------------------------------------------------- Everybody immediately responds to subject matter in art. A picture of a butterfly and a picture of a snake do not get the same response. In addition to subject matter*, the formal aspects of visual composition are like the grammar of a language. In writing, a story is written with words - subject matter. Like good literature and good poetry is more than words and subject matter, art is more than pictures. The use of design principles applied to the visual elements is like visual grammar. TEACHING TIP Art vocabulary can be taught along with every project. *Glossary: "Subject matter" is similar to "topic" or "content" when teaching art. Six Visual Elements (art elements) top of page We think of the elements as the basic visual material with which to make art. Some Design Principles or design rules (some creative artists purposely break rules) top of page This list is an example list. Motion. Depth.

The App System We've personally gotten over 10,000,000 downloads of our apps on iOS and Android and here's exactly how we did it. Learn Everything From Beginning To End Over 1,300 copies already sold for 96% more what you can buy it for right now! The course is setup in 4 modules that each serve a specific purpose for your app adventure. The Only Complete App Business Training Available This course was created by GameAcademy's founder, Trey Smith, who has over 10,000,000 downloads across his apps without programming a line of code. “These guys have provided the best training I've seen in the app business since it's inception. Gui Schvartsman Founder & CEO, Revmob Send My Copy - MARKET TEST - Available For Limited Time Only ✔ Hours of video training ✔ Learn all the secrets ✔ Vibrant community ✔ Build a REAL business 35 Videos, 4 Reports, Private Discussion Groups and more We strive in creating training that works for anyone. A Rare Look Inside A Successful App Business Our students have generated massive income.

Design elements and principles Design elements and principles describe fundamental ideas about the practice of good visual design. As William Lidwell stated in Universal Principles of Design: The best designers sometimes disregard the principles of design. When they do so, however, there is usually some compensating merit attained at the cost of the violation. Unless you are certain of doing as well, it is best to abide by the principles.[1] Principles of design[edit] Principles applied to the elements of design that bring them together into one design. Unity/Harmony[edit] According to Jose Contreras, author of The Elements of Graphic Design, to achieve visual unity is a main goal of graphic design. Methods[edit] Balance[edit] It is a state of equalized tension and equilibrium, which may not always be calm. [3] Types[edit] The top image has symmetrical balance and the bottom image has asymmetrical balance Hierarchy[edit] A good design contains elements that lead the reader through each element in order of its significance.

Create an Intense Fallen Angel Composition in Photoshop Preview of Final Results Create A Dramatic Fallen Angel Scene Resources Step 1 Create a new document with size of 1000×1000 px and fill it with white (or any color you like). You can see that I created a lean angle to get more visual impact. Step 2 Click the second button at the bottom of Layer Pallete to add mask to desert layer. Step 3 To create some depth for the picture choose Filter-Blur-Gassian Blur and pick radius as 2 px: I just want to blur the foreground so on Smart Filter mask I used soft black brush to reveal the rest: Step 4 There is a part which does not look good on the ground so hit Cmd/Ctrl+Shift+N to make a new layer above the desert one with Clipping Mask: Active Clone Tool (S) and use it to remove the part indicated in a previous screenshot: Step 5 I used an adjustment layer to darken the desert. On Curves layer mask I used soft black brush with opacity about 10-15% and 40-45% to reduce the dark effect on the top of the ground (desert):

Type Design Introduction Design History Family Classifications An Introduction to Type Type Design Since the first recordings of letterforms the concept of the typographic form has evolved into a seemingly endless variety of designs. Type design variations fall within specific categories. Typeface The basic category of type design is the typeface: the specific letterform design of an alphabet , including the serif shape, x-height, length of ascenders and descenders, variation of stroke weight, and any other characteristics that differentiate it from any other design. Typestyle A typeface usually includes several design variations called styles . Character angle . Character weight. Character width . Font A collection of all the characters of a typeface in one size and one style is called a font. Type Family The complete assembly of all the sizes and styles of a typeface forms a type family, bearing the name of its typeface. Type Measurements Point, pica and inch conversions are as follows: Points Picas

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