Connected Store - Le blog des magasins connectés, by Improveeze ATG Stores | A Lowe's® Lighting, Furniture & Home Store Digital Buzz Blog | Digital Campaigns, Online Marketing, Social & More. Overview - The Golf Club at Chelsea Piers The Golf Club at Chelsea Piers, Manhattan's only multi-tiered, year-round outdoor driving range, offers the unique opportunity to hit full shots, practice putting and take lessons from top golf professionals. Located on a scenic Hudson River pier, this four-tiered "super-range" features a 200-yard fairway, a full-service teaching academy, Full Swing simulators, and a membership program for frequent golfers. Driving Range No buckets of golf balls here! The driving range target greens and putting green, located just outside the entrance to the Golf Club, are both furnished by MetroGrass, which is powered by FieldTurf. Academy The Golf Academy at Chelsea Piers is New York City's most high-tech indoor training center, featuring a variety of schools and private/semi-private instruction for novice to accomplished golfers. Memberships Though the Golf Club is open to the public, annual memberships are also available. Private & Special Events
Market-king : un blog orienté webmarketing et communication online, sur des actions de comm décalées et originales. GreenFlea Market in Manhattan | Biggest Flea Market in New York City branded entertainment branded entertainment Posted by Dale Buss on February 14, 2014 07:17 PM Reports are that BMW is going to revive in some form its initiative of more than a decade ago that helped create—and, in the eyes of many critics, still reigns over—what has become an explosion in branded video content. Trudy Hardy, BMW's CMO in the US, has indicated that the brand will be bringing back BMW Films, which comes as great news to auto buffs and film buffs alike. The Hire, the automaker's award-winning series of eight online films, were directed by Guy Ritchie and starring Clive Owen, were produced for the web from 2001-2002. The Hire cost BMW $25 million to produce and featured a cast of celebrity directors, such as Ang Lee, as well as stars including Madonna and Don Cheadle, who interacted with Owen's James Bond-like character as the driver whose adventures always took place in a BMW model.Continue reading... Posted by Sheila Shayon on January 28, 2014 01:58 PM Posted by Mark J. Norcross, Ga.
Best of Brands & Content Screenings April 9, 2013 Ogilvy presents four examples of how to make valuable branded entertainment By Angela Natividad Photo: OgilvyEntertainment president Doug Scott (left), executive creative director Panos Sambrakos, Ogilvy One Worldwide. For those curious about the definition of branded content, OgilvyEntertainment president Doug Scott has an explanation: “It is not product placement. Placing your product in the shot of someone else’s story is not branded content,” he said. “Not only have the advertising industry embraced branded content, but the entertainment industry has too,” Scott said. Alongside Panos Sambrakos of Ogilvy One, he presented four powerful examples of branded content. Coke Zero’s A Step from Zero was “driven by an insight into Coke Zero: the idea of making it possible,” said Scott. The dance was activated across digital, events, traditional media and brought the “make it possible” message to life. Panos Sambrakos took the stage to present a powerful broadcast-led example.
Veille du Brand Content Commercial et marketing Beaucoup de TPE-PME font faillite faute d'un manque d'actions commerciales pour trouver de nouveaux clients. Le développement commercial est donc, sans conteste, l’un des piliers de la réussite d’une entreprise. Il ne suffit pas en effet d’avoir eu une bonne idée, d’intervenir sur un marché porteur ou encore d’être un excellent professionnel pour croître et durer : il faut aussi que vos compétences se traduisent en plan d'actions commercial et marketing pour engranger du chiffre d’affaires. Et pour ce faire, ne comptez pas sur le hasard ou votre bonne fortune, mais sur beaucoup de travail ! Développer son chiffre d’affaires c’est en effet prendre la mesure des actions à accomplir pour y parvenir, même si les entrepreneurs peuvent pour cela s’appuyer sur une méthodologie et des techniques… Autant d’éléments qui, au passage, sont devenus incontournables dans un monde où la concurrence se fait de plus en plus exacerbée !