Social Network Analysis: An Introduction by Orgnet,LLC
Social network analysis [SNA] is the mapping and measuring of relationships and flows between people, groups, organizations, computers, URLs, and other connected information/knowledge entities. The nodes in the network are the people and groups while the links show relationships or flows between the nodes. SNA provides both a visual and a mathematical analysis of human relationships. Management consultants use this methodology with their business clients and call it Organizational Network Analysis [ONA]. ONA allows you to x-ray your organization and reveal the managerial nervous system that connects everything. To understand networks and their participants, we evaluate the location and grouping of actors in the network. We look at a social network -- the "Kite Network" above -- developed by David Krackhardt, a leading researcher in social networks. Degree Centrality Betweenness Centrality Closeness Centrality Network Centralization Network Reach Not all network paths are created equal.
Related: Media, social media and New media
• Digital Culture