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User-generated content

Many commercial websites rely on UGC. For example,Amazon.com and Trip Advisor rely on users to rate products and hotels and restaurants, respectively.[2][3] These reviews are important part of what the two respective websites offer. When UGC is contained in commercial websites it is often monitored by administrators to avoid offensive content or language, copyright infringement issues, or simply to determine relevancy of the content to the site's theme. Because user-generated content is generally free to store, the world's data centers are now replete with exabytes of UGC that, in addition to creating a corporate asset,[4] may also contain data that can be regarded as a liability.[5][6] General requirements[edit] The advent of user-generated content marked a shift among media organizations from creating online content to providing facilities for amateurs to publish their own content. The OECD has defined three central schools for UGC:[9] Adoption and recognition by mass media[edit] Related:  Business Models

The B2B2C model Jessica Tayenjam is a consultant at Rapid Innovation Group, where she helps high potential, technology-enabled companies mitigate market risk and create scalable growth. She is one of the speakers at our Startup 101 course on Saturday 9th March (tickets still available – download the free preview book here). Here, she shares her thoughts on the B2B2C model. Many definitions of B2B2C businesses focus on e-commerce relationships where the ‘C’ is the buyer. However, I think there is a more interesting segment of B2B2C: a business selling a product to another business which its customers will engage with. And that is why I think B2B2C is more interesting than B2C: businesses have a lot more money than consumers (obviously). Examples of B2B2C in action Virtual fitting room technologies (e.g. Another category of technology with B2B2C potential would be networking tools for conferences. A B2B2C business model A business model is about three things: Creating valueDelivering valueCapturing value

Pinterest se pique aux règles du droit d’auteur Élu meilleure startup par TechCrunch en 2011, le réseau social Pinterest a le vent en poupe aux Etats-Unis et commence à faire parler de lui en France. Déjà considéré comme « le nouveau Facebook » par certains, le site est le premier début 2012 à avoir atteint aussi rapidement une audience de 10 millions de visiteurs par mois. Ce succès fulgurant cache néanmoins une polémique grandissante à propos du respect par le site des règles du droit d’auteur, car la contrefaçon semble inscrite dans ses principes même de fonctionnement. Mais cette forme de compensation n’a pas paru suffisante à un nombre grandissant de producteurs de contenus graphiques, et notamment des photographes, qui ont considéré que Pinterest se livrait à une forme de parasitisme dommageable, et ce d’autant plus que le site a développé très tôt un modèle économique, basé sur l’affiliation de liens. Pinterest, sage comme une image ? Fair use or not ? Most people in the world are good people. L’opt-out comme solution ? J'aime :

How to Start and Grow a User Generated Content Community So I’m doing something a bit different this time around. Instead of going into one of the main sessions, I though I’d stumble into one of the Expert Spotlight sessions to hear how one company is “doing it right”. Paul Edmondson from HubPages is on hand to talk about how to grow a user generated content community, using his company HubPages, as a mini-case study. Let’s see what Paul learned on his journey and how we could maybe adapt his best practices for own sites. Up for the challenge? Let’s go. What is HubPages? HubPages was designed to help everyday experts communicate their knowledge to information seekers while earning an income. Five Things To Help You Start and Grow Partner: Like going to the gym, having a partner makes you show up. Some questions from the audience: What channels are best to get new users to your community? The best channel is blogs – writing blogs, community blogs, etc. As you acquired users, did you invest mostly in SEO, SEM, etc?

New business models Report Summary Despite continued uncertain economic conditions, most companies remain persuaded that there is a strong causal link between their financial performance over a 5-10 year time horizon and their current commitment to improving their environmental, social and governance performance. Against this background, a number of business leaders are reviewing their approach to sustainability, weighing new corporate strategies and new business models in efforts to ensure their long-term sustainability. New business models for the 21st century is an Economist Intelligence Unit report, commissioned by Enel Foundation that discusses companies’ views on sustainability measures, the challenge of measuring and reporting sustainability outcomes, and the prospects of business models focussing on long-term sustainability. Why read this report Ernst Ligteringen, CEO, Global Reporting Initiative Contributors Published:October 13th 2014 Interviewed for this report:

Science et curation : nouvelle pratique du Web 2.0 Internet permet de publier et d’échanger chaque jour des milliards de données, auxquelles accèdent plus de 2 milliards de personnes dans le monde. Cette masse d’information rend difficile, lorsque l’on mène une recherche, la différentiation entre le bruit de fond et les informations pertinentes et utiles. De plus, ces recherches sont chronophages et peuvent dépasser largement le temps que nous avons à y consacrer. Aujourd’hui, Google et les moteurs de recherche spécialisés comme Google Scholar reposent sur des algorithmes éprouvés. Mais ces algorithmes sont-ils suffisamment en phase avec le besoin des utilisateurs ? La curation sur le World Wide Web ©Beboy-Fotolia Web 2.0 : nouvelles pratiques, nouveaux usages Pour répondre à ce besoin, c’est naturellement que des intermédiaires humains encapacités par la vague participative du web 2.0 sont venus affiner le tri de l’information et apporter un angle d’analyse et du contexte. ©Zothen-Fotolia Pour en savoir plus :

how can i create a 'user generated content' site? Quote: yzal, Here is my thought on this. I have been following, and researching, the revenue share, offerings, and general business models of ALOT of websites that do essentially the same thing. They share revenue, in return for content, and some do REALLY well and some don't. Even with a 100% revenue share, some fall to the wayside for a variety of reasons. Hate to say it, but in order to come up with a site, that goes viral, yes, you are probably looking at sharing AT LEAST 75%... The problem is, though, it is VERY hard, especially for a new site, to grow, with all the competition out there now.... Seriously....you have everyone from the Squidoos, to the eHows and HubPages and Xombas and Bukisas of the world....each one does essentially the same thing, but with slight variations on how they are managed and what they offer.

Business Value Le Guide de la Curation (4) - Les cas d'usage : la veille avec @jeanlucr 01net le 17/03/11 à 18h29 Jean-Luc Raymond est consultant indépendant en projets numériques citoyens, chargé de cours au CELSA, formateur et ancien journaliste en agence de presse. Avec ses 235 000 abonnées, @jeanlucr est le plus gros compte Twitter francophone, ce qui lui confère une influence indéniable. Son fil Twitter, exclusivement de nature professionnelle, égrène en permanence une veille technologique sur les réseaux sociaux et internet. Sa particularité : dénicher régulièrement des sources et des informations inédites. 01netPro. Jean-Luc Raymond. Chez les utilisateurs, ce n’est pas nouveau. Pour les journalistes de données, le besoin est évident : capitalisation d’informations, classification, redistribution. Avec la curation, on essaie de recréer un Huffington à la française, une rediffusion stratégique. Quels sont les outils que vous utilisez ? J-LR : Des outils très basiques. Des expériences avec d’autres outils ? Le mode journal est sympa, certes, mais ça s’arrête là.

Lessons From 4 Killer UGC Campaigns This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Burberry's Art of the Trench campaign redefined UGC in the digital era. It's simple, really — the best way to show how great your product is is to show real, fashionable people wearing your product ... and looking damn good doing so. Last summer, apparel company Free People began integrating consumer Instagram photos onto product pages for its denim jeans. UGC campaigns are an excellent way to collect creative material for marketing purposes, to get photos of your products on the social web and to drive sales and brand engagement. "Lots of ecommerce customers end up not buying a product because they’re not sure how the product is going to fit after they make the purchase," says Jose de Cabo of Olapic, which Free People used to pull photos for the site. 1. Yogawear company lululemon is all about living well. 2.

Business Valuation: Three Approaches to Measuring Business Worth - ValuAdder What is business valuation? Quite simply, business valuation is a process and a set of procedures used to determine what a business is worth. While this sounds easy enough, getting your business valuation done right takes preparation and thought. Business valuation results depend on your assumptions For one thing, there is no one way to establish what a business is worth. A business owner may believe that the business connection to the community it serves is worth a lot. In addition, economic conditions affect what people believe a business is worth. The circumstances of a business sale also affect the business value. Expected selling price and business value Hence, business value is really an expected price the business would sell for. The selling price also depends on how the business sale is handled. Three business valuation approaches That said, there are three fundamental ways to measure what a business is worth: Asset Approach Market Approach Income Approach Asset approach

Curation: la fin du «paradigme du Powerpoint» 01net. le 04/04/12 à 07h00 Le terme de curation s'est progressivement imposé dans le paysage 2.0. Ce n'est pas un énième buzzword internet, mais bien une façon de faire du sens. Il désigne l’action de sélectionner, organiser et partager le contenu sur internet. La curation : une veille collective de l’ensemble des salariés La veille concurrentielle était historiquement une sorte de curation réservée à un groupe de personnes dédiées dont c'était le métier. Une mise en contexte des informations collectées La mise en contexte par thèmes des données collectées aide à la production de nouvelles informations grâce, notamment, à l’agrégation manuelle d’autres sources. A chaque besoin son outil Souvent, les entreprises ont le tort d’essayer de tout concentrer dans une seule boîte à outils. Antoine Perdaens Antoine Perdaens est PDG et cofondateur de Knowledge Plaza, une solution de Social Knowledge Management s'appuyant sur la dynamique des réseaux sociaux d'entreprise.

3 User-Generated Campaigns That Got it Right Carolyn Baumgarten, is the community manager for Socialogic, a social media marketing agency. No stranger to the social media landscape, Carolyn brings to SociaLogic work experience in multiple industries including the arts, environment, and entertainment. Follow her @cbaumgarten. In an age where constant ad bombardment has become as common as paying $5 for a latte, companies are looking for new ways to break through the marketing clutter. The advent of technology and social platforms has made it easier than ever for people to post their own content online, whether it comes in the form of reviews, videos, photos, or blog posts. Of course, when it comes to these campaigns, some may wonder what benefit there is in taking the power out of the hands of brands and transferring it to consumers. SEE ALSO: 3 Mobile Platforms Your Brand Should Leverage When comparing a brand-created campaign to one driven by UGC, the UGC campaign has three distinct advantages. 1. 2. 3.

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