Vine vs. Instagram: Short Social Video Marketing Ideas for Business As video becomes the most popular way to share information, companies are vying to be the top platform. The latest craze has been Instagram launching video capabilities, putting it in competition with Vine. While many comment on the rivalry of Instagram vs. Vine, the problem isn’t which is a better platform. The problem is that companies have posted content on both sites and gotten no results. When to Use Vine Vine is one of the most intriguing platforms available today, mostly because the video content is limited to six seconds. Vine is a great tool for: New Product Features : Since you only have six seconds, flashing a feature or new product gives just enough time for users to want to find out more. Hey @bwidow752006 , head to the Honda Summer Clearance Event & stop wondering: #WantNewCar — Honda (@Honda) July 15, 2013 How-To Videos : Show how to use your tool, by showing viewers in video. When to Use Instagram Video About Our Guest Expert - Anish Patel
Real-time bidding Real-time bidding (RTB) refers to the means by which ad inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.[1] With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.[2] Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate backfill percentages[clarify].[3] Real-time bidding is a dynamic auction process where each impression is bid for in (near) real time versus a static auction where the impressions are typically bundled in groups of 1,000.[4] How it works[edit] A typical transaction begins with a user visiting a website. Demand side platforms[edit] Supply side platforms[edit] Challenges with mobile implementation[edit] See also[edit]
Craigslist Slowly Expands Its Maps To Items For Sale, Starting First With Yard Sales And Flea Markets Craigslist has started to add maps to its sales listings, letting people view not just what items are being sold, but where those items are located on a map. Craigslist appears to be starting off with group selling events — garage sales, yard sales and flea markets — in a move that extends a feature Craigslist first introduced in October for apartment rentals. The feature was noticed by a TechCrunch reader, “SG”, who passed along the info. As with the apartments move — made just as Craigslist was tightening the legal screws on sites like PadMapper for repurposing its data in their own housing listings — the maps on sale items raises Craigslist’s competitive edge. In this case, it puts Craigslist into closer feature proximity (pun intended) with startups like Zaarly and Yardsale, which focus on location-based e-commerce from small merchants and sole traders, but also bigger fish like eBay, which also lets buyers view listings based on distance from a specified location.
ExchangeWire: Data-Driven Advertising and Marketing Technology Top 5 Web Mashups" When it comes to information access, the Internet is a double-edged sword. At no time in human history have we had so much information available or in such an easily accessible format (through just a few mouse clicks). But frequently, we're so overloaded with information that we can't make much sense of it. Web mashups are one technique that can make Web-based data more useful. Traditional mashups blend information from multiple sources. Sometimes, however, they just reinterpret existing data from a single source. For example, Housingmaps.com is a mashup that applies real estate information, such as apartments for rent or homes for sale, from Craigslist to Google Maps. These kinds of mashups are possible because a multitude of Web sites, including Craigslist, use open APIs (application programming interfaces) that let innovative programmers retrieve data easily from a site using a standard set of programming rules. We've gathered five of our favorite mashups for you to try.
New Marketing Institute NMI Executives Elise James-Decruise Senior Director, Head of Global Training, NMI Elise joined MediaMath in January of 2012. Click to expand and view all NMI Executives Cindy Lamar Training Manager, NMI Cindy joined MediaMath in October of 2012. Subject matter experts Ari Buchalter Ari oversees both MediaMath's Product team, focused on designing and delivering best-in-class product solutions to the market, as well as the Business Operations group that uses MediaMath's technology to deliver exceptional results to clients. Click to expand and view all Subject matter experts Allison Cassing Product Manager Allison joined MediaMath in September of 2010. Leslie Donnelly Yield Analyst Leslie joined MediaMath in April or 2012. Corey Kaminsky Product Associate Corey joined MediaMath in October of 2011. Jenna Griffith SVP, Head of Revenue Operations From MediaMath's London office, Jenna is responsible for the revenue growth and servicing of TerminalOne clients across EMEA and APAC. Sean Han Sr. Michael Monaco
YouTube launches YouTube Capture, a video recording, editing app Today, YouTube introduced its first standalone mobile app, a point-and-shoot video recording and light editing app exclusively for the iPhone and iPod Touch called “YouTube Capture.” Now just about anyone can easily record a YouTube video without the expensive gear that amateur and professional videographers tend to carry around. Since video editing programs like Final Cut Pro or Adobe’s Premiere Pro are expensive, complicated beasts to master, YouTube Capture has added some perks to the app to help make your iPhone videos into something that’s presentable, like image stabilization and basic color correction. We checked out the app and found it to be no fuss way to record, quickly edit, and share videos to YouTube, Google+, Facebook, and Twitter. If you’re editing a video, Capture enables users to correct the video’s colors automatically, and auto stabilizes the video for those of us with shaky hands. Check out YouTube’s promo video for the app below:
Programmatic Marketing Management Platform Build Your Brand with Programmatic Marketing DataXu’s programmatic marketing software enables marketers to build stronger brands in a digital world, leveraging data and analytics to increase the efficiency and effectiveness of their customer acquisition strategies. Understand your customersEngage consumers at every point in the customer journeyOptimally manage your marketing investments Turn Data into Insight, Action and ROI DataXu helps you market more intelligently by answering tough questions: Who are our most profitable customers? The platform’s automated learning system evaluates millions of ad impressions, identifying high-performing combinations of consumer attributes, context and creative, to find and engage the best prospects. Join the Programmatic Marketing Revolution Successful marketing depends on reaching more customers, more effectively and efficiently. DataXu makes marketing: