le blog ::: marketing interactif, experience utilisateur, conception multimedia et gestion de projets Il y a 1 semaine environ, la célèbre marque horlogère TAG Heuer (groupe LVMH) a mis en ligne en collaboration avec l’agence Nurun ;-) 2 opérations stratégiques dans le cadre de son 150ème anniversaire : Pour avoir eu la chance de travailler sur ces 2 projets (et parce que cela me fait tout simplement plaisir d’en parler ;-) je vais vous présenter ces 2 opérations. A l’occasion de ses 150 ans, TAG Heuer se lance, en partenariat avec Tesla Motors, dans un tour du monde 100% électrique ("The 1st World Tour in a 100% Electric Car"). L’aventure, "The Odyssey of Pioneers", se déroule à travers 15 villes et 37 000 km, et, à chaque étape du parcours, une exposition itinérante dévoile des pièces historiques de la marque mais aussi des montres de demain. Légende : l'ADN de TAG Heuer puise ses origines, entre autres, dans les sports mécaniques. A travers cette opération unique, TAG Heuer et Tesla Motors démontrent leur esprit pionnier en terme d'avant-garde et d'innovation.
KnowEm Username Search: Social Media, Domains and Trademarks Appirater: Help remind your users to review your app on the Smashing UX Design — Usability, Psychology and Information Architecture Iconography An icon is a graphic that takes up a small portion of screen real estate and provides a quick, intuitive representation of an action, a status, or an app. When you design icons for your app, it's important to keep in mind that your app may be installed on a variety of devices that offer a range of pixel densities, as mentioned in Devices and Displays. But you can make your icons look great on all devices by providing each icon in multiple sizes. Because you will deliver each icon in multiple sizes to support different densities, the design guidelines below refer to the icon dimensions in dp units, which are based on the pixel dimensions of a medium-density (MDPI) screen. So, to create an icon for different densities, you should follow the 2:3:4:6:8 scaling ratio between the five primary densities (medium, high, x-high, xx-high, and xxx-high respectively). Launcher The launcher icon is the visual representation of your app on the Home or All Apps screen. Sizes & scale Proportions Style Colors
arashpayan/appirater Graphic assets, screenshots, and video - Android Developer Help Use screenshots to convey capabilities, the look and feel, and experience of your app to potential users for better app discovery and decision making. You can add up to 8 screenshots for each supported device type: Phone, Tablet (7-inch & 10-inch), Android TV, and Wear OS by Google. Your screenshots are displayed on your app’s store listing on the Play Store Android app and website. If your promo video is available, your screenshots will be shown after the promo video, followed left-to-right by the screenshots best suited for the device the user is browsing on. Note: On the Play Store Android app: Your screenshots may also be displayed on search and the homepage. To upload screenshots for different device types, under “Screenshots,” click a device-specific tab: Tablet: To optimize your store listing for tablets, review the Tablet App Quality Checklist. Content guidelines Requirements Highly recommended If your game is a portrait game, add these screenshots after your portrait screenshots.
Blog influant [Infographie] ASO: Optimiser le référencement de votre application sur les stores d’applications | asiMOVE Avec plus de 2,2 millions d’applications disponibles dans les stores en ce début d’année 2014, le nombre de téléchargement d’une application est une problématique récurrente des projets applicatifs mobiles. Il est donc important de comprendre les mécanismes de téléchargement afin d’accompagner le lancement commercial de votre application. Dans ce premier volet d’articles consacrés à l’optimisation du référencement de votre application, nous aimerions partager avec vous la première étape de la mise en place d’une stratégie mobile performante: le référencement naturel. L’App Store Optimization (ASO) est la première étape pour optimiser la visibilité, l’attractivité et donc le nombre de téléchargements de votre application. asiMOVE résume pour vous en infographie les facteurs clés qui influenceront le référencement naturel de votre application dans les stores dédiés. Contactez-nous François-Xavier Cuissot
Mobile App Analytics Tools App Booster SDK by Appsfire An App Analytics Tools Round-Up - Learn How People Use Your App Knowing how many people download your app, how much money you’re making or what users think of your app is important. But it’s definitely not the only thing you should be tracking. It’s not all about the number of downloads. You also need to learn how, when, where and by what kind of audience your app is used. Of course you can get a sense of that when you have people trying your app in front of you…But if you really want to know how well your app is doing, you need some more data. What to track and why An interesting post from Dave McLure explains the key metrics startups should use. You can measure some of the acquisition/revenue metrics using app downloads and revenue tracking tools, but if you use only that you will still be missing some important data. By monitoring the right things, you’ll be able to learn a lot about your users and improve your app or your game. A couple of other things before jumping to our thoughts on the different tools: In-App Usage Analytics Flurry Analytics
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