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12 Essential Rules to Follow When Designing a Logo

12 Essential Rules to Follow When Designing a Logo
The logo is the face of any brand — the very first impression — so its design is extremely important. When executed correctly, a logo is a powerful asset to your client’s brand. However, creating an effective visual representation of a brand requires much more than just graphic design. Like any line of work that involves a set of specific skills, logo design requires plenty of practice and experience for it to be successful; knowledge is definitely power for any graphic designer. For this reason, we have outlined 12 essential rules to follow in order to design an effective logo. 1. Preliminary sketches are an important first step in designing an effective logo. These can be as simple as paper and pen drawings or drafts made using a vector program, such as Illustrator. The bottom line is that you compromise the final result if you rush, or skip, this step. Start with 20 to 30 sketches or ideas and then branch out to create variations of the original ideas. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.

Stock Photos | Shutterstock: Royalty-Free Subscription Stock Photography & Vector Art 28 graphic designers to follow on Behance Behance hit 10 million members in 2017. The online portfolio community is a great place to find new work, potential collaborators, and creative inspiration from top graphic designers and agencies. But, with so many portfolios to browse through, it can be difficult to know where to start. So to make things easy for you, we've done the hard work and picked 30 of the top graphic design portfolios that are definitely worth a look... 01. For exciting graphic design work (plus a masterclass in how to present your Behance portfolio) look no further than TwoPoints.Net. The studio’s Behance portfolio is a tightly curated affair. 02. Chad Michael launched his studio of the same name in 2014 after working as lead designer at a range of New York-based agencies, including Landor, Pearlfisher and Stranger & Stranger. 03. Amsterdam-based graphic designer Marta Cerdà boasts a stunning Behance portfolio. 04. 05. 06. 07. 08. 09. 10. Next page: More inspiring graphic designers to follow on Behance

Business Card Star - It's easy and free to make your own business cards online Design is One: Lella & Massimo Vignelli | The Film Color Wheel Pro: Classic Color Schemes Monochromatic color scheme The monochromatic color scheme uses variations in lightness and saturation of a single color. This scheme looks clean and elegant. Monochromatic colors go well together, producing a soothing effect. Analogous color scheme The analogous color scheme uses colors that are adjacent to each other on the color wheel. Complementary color scheme The complementary color scheme is made of two colors that are opposite each other on the color wheel. When using the complementary scheme, it is important to choose a dominant color and use its complementary color for accents. Split complementary color scheme The split complementary scheme is a variation of the standard complementary scheme. Triadic color scheme The triadic color scheme uses three colors equally spaced around the color wheel. Tetradic (double complementary) color scheme Related topics: Color Theory Basics Visual vs.

Saul Bass Poster Archive » Film Posters The Man with the Golden Arm 1955, dir. Otto Preminger Storm Center 1956, dir. Love in the Afternoon 1957, dir. Saint Joan 1957, dir. Bonjour Tristesse 1958, dir. Vertigo 1958, dir. Anatomy of a Murder 1959, dir. Exodus 1960, dir. The Magnificent Seven 1960, dir. Advise & Consent 1962, dir. The Cardinal 1963, dir. Nine Hours to Rama 1963, dir. In Harm’s Way 1965, dir. Bunny Lake is Missing Seconds 1966, dir. Grand Prix The Two of Us 1967, dir. The Fixer 1968, dir. Such Good Friends 1971, dir. The Shining 1980, dir. Schindler’s List 1993, dir. Schindler’s List Color Psychology in Logo Design COLOUR PSYCHOLOGY IN LOGO DESIGN Our minds are inherently programmed to respond to colour. They shape our thoughts and emotions. And according to studies, colour affects more than mood — it has the ability to change our buying habits. While perceptions of color are somewhat subjective, some color effects have universal meaning. ->white The universal colour of peace and purity. Cleanliness Innocence Peace Purity Refined Sterile Simplicity Surrender Truthfulness ->yellow Can have conflicting messages Bright and highly visible, it’s often used in logo design to get attention, create happiness and warmth. Caution Cheerful Cowardice Curiosity Happiness Joy Playful Positivity Sunshine Warmth McDonald’s -> red An intense colour that can summon strong emotions from blood and warfare to love and passion. Action Adventure Aggressive Blood Danger Drive Energy Excitement Love Passion Strength Vigor Red Bull ENERGY DRINK -> pink Barbie Hallmark -> blue ups ->grey -->black

Logos, Flags, and Escutcheons by Paul Rand “It reminds me of the Georgia chain gang,” quipped the IBM executive, when he first eyed the striped logo. When the Westinghouse insignia (1960) was first seen, it was greeted similarly with such gibes as “this looks like a pawnbroker’s sign.” There is no accounting for people’s perceptions. There are as many reasons for designing a new logo, or updating an old one, as there are opinions. Opposed to the idea of arbitrarily changing a logo, there’s the “let’s leave it alone” school-sometimes wise, more often superstitious, occasionally nostalgic or, at times, even trepidatious. If, in the business of communications, “image is king,” the essence of this image, the logo, is a jewel in its crown. Here’s what a logo is and does: A logo is a flag, a signature, an escutcheon. A logo doesn’t sell (directly), it identifies. A logo is rarely a description of a business. A logo derives its meaning from the quality of the thing it symbolizes, not the other way around. It says “We care.”

exercism.io 100 amazing Adobe Illustrator tutorials | Illustrator Since its release, Adobe's Illustrator has grown to become the designer's right-hand man when it comes to creating premier vector graphics and elements. There's so much you can do with it that it can be difficult to know where to start. Happily, we're here to round up the best Adobe Illustrator tutorials, covering everything from illustration to logo design, adding depth to your typography and much more, to help you get the most from this amazing app. Jump directly to a section using this handy category guide, or just get started browsing the whole list! With so many to choose from, you're sure to find a project to inspire you, whether you're using an older version of Illustrator or are signed up to the Creative Cloud. Here goes! Adobe Illustrator for beginners: 11 top tips If you're just starting out with Illustrator, here's a fantastic guide to some of its tools. Setting up a new document Essentials of the Pen and Pencil tools Creating objects with the Shape tools Empty list

The biggest mistakes logo designers make | Logo design Whether you’re a logo design novice with just a handful of clients or a creative director, there are certain pitfalls every designer should avoid when creating logos. And with so many now socially sharing and scrutinising your work, designers must be extra vigilant to avoid falling into these traps. Here we've provided a run-down of the most common 10 to avoid... You'll find all our logo design articles here 01. Choosing to design your logo based on current trends is likely to leave your logo looking dated and out-of-touch as soon as the trend dies out, not to mention making you look slightly amateur. Rather than choose the popular flavour of the month, think about what's more likely to have longevity for your brand. 02. Overdoing colours will not only make your design busy and confusing but also make it difficult to translate into monotone, which you’re likely to need at some point. 03. Keep in mind that your logo will need to be transferrable across a range of different mediums. 04.

How to choose a colour scheme for your logo design | Branding The human mind is highly responsive to visual stimuli, and colour is one of the major defining factors in that response. On both a conscious and subconscious level, colours convey meaning – not only in the natural world but also within the artifice of our culture. Graphic designers need to harness the power of colour psychology to bring resonance to their designs – and in no field is this more important than that of logo design. The use of colour can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex associations we make based on learned assumptions. What different colours mean Every colour, including black and white, has implications for logo design. In general terms, bright and bold colours are attention-grabbing but can appear brash. Red implies passion, energy, danger or aggression; warmth and heat. Purple speaks to us of royalty and luxury. Single or multiple colours? Think globally Words: Martin Christie

Social media artwork template **Update 11-15-2013.Updated the Social media PSD with the new Google+ Layout. I had to delete the overlay-image since it did not align with the (much) shorter header image that Google plus now uses. Because of the re-occuring problem of fitting a new logo in to the 'square format' that most social media websites use for the avatar-image, I have made this easy to use photoshop template for you to check out what your logo will look like on various social media websites. It's a photoshop CC document, and with the Image assets generator you can live-export all the needed files to upload your avatar and cover art for all your social media websites to create a consistent look. I ran in to the problem of wondering what my logo would look like online, since it will appear in so many different sizes on various social media platforms. To get an idea of what it would look like I had created the basics of this template, for my personal use. This template can come in really handy when you: Features.

Typography rules and terms that every designer must know Typography is, quite simply, the art and technique of arranging type. It's central to the work and skills of a designer and is about much more than making the words legible. Your choice of typeface and how you make it work with your layout, grid, colour scheme, design theme and so on will make the difference between a good, bad and great design. There are lots of typography tutorials around to help you master the discipline. Choosing a font There's an astonishing array of paid-for and free fonts to choose from online. A typeface, like any form of design, is created by craftsmen over a substantial period of time, using the talent and experience they've been honing for many years. Here are some of the most important typographic considerations the professional designers needs to take into account. 01. All typefaces are not created equally. The height of each character is known as its 'x-height' (quite simply because it's based on the letter 'x'). 02. 03. 04. 05.

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