Top 5 Emerging Brand Trends on Facebook

Field of Dreams may have popularized the notion that, "If you build it, they will come," but in today's Facebook generation, brands are beginning to go where the masses are, instead of relying on the masses to come to them. With 500 million members, Facebook represents real-time access to the online mainstream. For years, brands have been using their Facebook Pages to connect with customers. As Facebook blossoms, so does brand ingenuity, and in recent months we've seen a surge in campaigns that inspire Facebook giving, incorporate Facebook Places and feature Facebook as a prominent part of product reveals and fan exclusives. Application makers are also building tools that small and big brands alike can use to sell their products and offer Facebook-tailored customer support. What follows is a deeper look at how and why these five emerging brand trends are bubbling up on the world's largest social network. 1. You also probably recall Ford's ambitious 2011 Ford Explorer Reveal. 2. 3. 4.

25 brilliant examples of Facebook brand pages I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in. Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect. Here are a few examples from our How to Create Amazing Facebook Pages guide... Here, I’ve skimmed through a few lists of top global brands and have picked 25 of the best. A lot of them are also American, which I also think indicates the current differences in transatlantic-Facebook adoption. 1.Abercrombie & Fitch A&F has a simple advertisement for a current competition. 2.Best Buy 4.Body Shop (USA) 5.Cadillac 6.Disney 7.Dunkin’ Donuts

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Bravo taps foursquare partner for branded social network experie By Chris Harnick February 3, 2010 Guides by Bravo Bravo Media has partnered with mobile social network foursquare to extend its relationship with audiences in the areas of food, fashion, beauty, design and pop culture. The partnership makes Bravo the first television and entertainment company to launch a branded experience on the location-based social network. “Bravo's digital users are huge fans of technology – they love to have the latest, buzziest tech, gadgets and apps,” said Lisa Hsia, senior vice president of digital media at Bravo, New York. “The fit with foursquare is ideal,” she said. “It's a game to figure out how to unlock the Bravo Fashionista or the Bravo Top Chef badge and it literally makes each user a part of the Bravo brand.” Foodie delight Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, a media and entertainment company that developments, produces, and markets entertainment, news and information to a global audience. Ms.