Image publishing guidelines - Webmaster Tools Help With image search, just as with web search, Google's goal is to provide the best and most relevant search results to our users. Following the best practices listed below (as well as our usual Webmaster Guidelines) will increase the likelihood that your images will be returned in those search results. Don't embed important text inside images Avoid embedding important text in images for elements like page headings and menu items because not all users can access them. To ensure maximum accessibility of your important text based content, keep it in regular HTML. Tell us as much as you can about the image Give your images detailed, informative filenames The filename can give Google clues about the subject matter of the image. Create great alt text The alt attribute is used to describe the contents of an image file. It provides Google with useful information about the subject matter of the image. Not so good: Better: Best: To be avoided Anchor text Provide good context for your image
Title Tag - Learn SEO Title tags—technically called title elements—define the title of a document. Title tags are often used on search engine results pages (SERPs) to display preview snippets for a given page, and are important both for SEO and social sharing. The title element of a web page is meant to be an accurate and concise description of a page's content. This element is critical to both user experience and search engine optimization. It creates value in three specific areas: relevancy, browsing, and in the search engine results pages. Code Sample <head> <title>Example Title</title> </head> Optimal Format Primary Keyword - Secondary Keyword | Brand Name Optimal Length for Search Engines Google typically displays the first 50-60 characters of a title tag, or as many characters as will fit into a 512-pixel display. Title Emulator Tool Enter your title below to see how it would appear in Google's search results. Enter Your Full Title Text: Enter Search Phrase (optional): www.example.com/example 1. 2. 3.
Austin Kleon on 10 Things Every Creator Should Remember But We Often Forget by Maria Popova What T.S. Eliot has to do with genetics and the optimal investment theory for your intellectual life. Much has been said about the secrets of creativity and where good ideas come from, but most of that wisdom can be lost on young minds just dipping their toes in the vast and tumultuous ocean of self-initiated creation. Some time ago, artist and writer Austin Kleon — one of my favorite thinkers, a keen observer of and participant in the creative economy of the digital age — was invited to give a talk to students, the backbone for which was a list of 10 things he wished he’d heard as a young creator: So widely did the talk resonate that Kleon decided to deepen and enrich its message in Steal Like an Artist — an intelligent and articulate manifesto for the era of combinatorial creativity and remix culture that’s part 344 Questions, part Everything is a Remix, part The Gift, at once borrowed and entirely original. The book opens with a timeless T.S. Donating = Loving
Link schemes - Webmaster Tools Help Cualquier enlace cuya finalidad sea manipular el PageRank o la clasificación de un sitio en los resultados de búsqueda de Google se considerará parte de un esquema de enlaces y estará incumpliendo las Directrices para webmasters de Google. Esto incluye cualquier comportamiento que manipule los enlaces a tu sitio, o bien los enlaces que procedan de tu sitio. A continuación te mostramos algunos ejemplos de esquemas de enlaces que pueden afectar negativamente la clasificación de un sitio en los resultados de búsqueda: La compra o venta de enlaces para manipular PageRank. Esto incluye el intercambio de dinero por enlaces o publicaciones que contengan enlaces, el intercambio de bienes o servicios por enlaces o el envío de productos "gratuitos" a usuarios a cambio de que escriban sobre ellos e incluyan un enlace. Ten en cuenta que los enlaces de publicidad de PPC (pago por clic) que no transmiten la clasificación de PageRank al comprador del anuncio no incumplen nuestras directrices.
5 Common SEO Mistakes with Web Page Titles Page titles are one of the most powerful on-site search engine ranking factors that you have control over but website owners often neglect them. Whether your intention is to improve your search engine visibility or make your website more meaningful and interoperable, you should avoid these five common pitfalls when coming up with page titles. What Are Web Page Titles? A web page title is the value you assign the <title> tag that’s typically found on top of an HTML/XHTML document inside the <head> tag. Most web browsers will display the web page title at the top of the browser window and/or in the browser tab. For example, the following code: <! Shows up like this in Google Chrome, Mozilla Firefox, and Microsoft Internet Explorer: And then, this is how Google displays the <title> value (after a search query of "seo tips remember"): Now that we are all synced up on what exactly web page titles are, let’s discuss popular mistakes that I see with web page titles. 1. 2. But don’t overdo it. 3. 4. 5.
Do you need an SEO? - Webmaster Tools Help What is an SEO? SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Review of your site content or structure Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript Content development Management of online business development campaigns Keyword research SEO training Expertise in specific markets and geographies. Advertising with Google won't have any effect on your site's presence in our search results. Getting started If you run a small local business, you can probably do much of the work yourself. Remember that it will take time for you to see results: typically from four months to a year from the time you begin making changes until you start to see the benefits. Choosing an SEO If you're thinking about hiring an SEO, the earlier the better. Precautions
HTML Title Tags for Search Engine Optimization & Web Usability We received numerous questions about Web page title tags during our Webinar with the AMA, including: "Do I need to put a different title tag on every page of my site?" "What is the maximum length of a title tag?" "What is the proper formatting for a title tag?" "Should I use the title meta tag?" Instead of addressing each question individually, we have created this overview document, which includes the following sections: Basics: HTML Title Tags The Roles of the Title Tag in a Web Page Search Engine Optimization and Web Usability Considerations in Creating Title Tags Web Page Title Tag Limits (Maximum Lengths) Using Keywords in Web Page Titles Getting Attention with your Title Tag Special Characters and ASCII Characters in Title Tags Basics: HTML Title Tags In HTML code, the title tag specifies the title of your Web page. <head> <title> Creating Title Tags for Search Engine Optimization & Web Usability </title> </head> The global structure of an HTML document - 7.4.2 The TITLE element
Consignes aux webmasters - Centre d'aide Webmaster Tools En suivant les consignes d'ordre général ci-dessous, vous permettrez à Google de trouver, d'indexer et de classer votre site. Nous vous conseillons de lire attentivement nos consignes relatives à la qualité ci-dessous. Elles abordent en effet certaines des pratiques illicites susceptibles d'entraîner l'application d'une action manuelle pour cause de spam, d'une sanction de type algorithmique ou le retrait définitif du site concerné de l'index Google. Consignes d'ordre général Veillez à ce que nous puissions accéder à toutes les pages du site depuis un lien situé sur une autre page accessible. Comment nous aider à trouver votre site ? Concevez un site utile et riche en informations, et rédigez des pages présentant votre contenu de façon claire et pertinente. Pour présenter les éléments les plus importants de votre site (noms, contenu, liens, etc.), utilisez du texte plutôt que des éléments graphiques. Consignes relatives à la qualité Principes de base Consignes spécifiques
Free Meta Tag Generator: Increase Website Search Engine Position, Tags Secrets! Meta Tags are HTML tags used to control your site description in the search engines that support them: Google, Yahoo, MSN Search, AOL Search, AltaVista, AllTheWeb (FAST), HotBot, Lycos, Infoseek (Go), Excite, and WebCrawler. It is important to have well made meta tags because they can help increase your Search Engine position. We have created a free service which creates meta tags for you. Just fill in the form below. To view the HTML code in your browser of a web page simply click on the View button. Once you have added the above code, your web page HTML code should look like that: <META NAME="KEYWORDS" CONTENT="free, meta tag, meta tags, generator"> <META NAME="DESCRIPTION" CONTENT="Increase your website's position!" Traffic Packages + FREE BONUS Our professional team will enhance your website (HTML structure, hidden code, meta tags, alt tags and link popularity) to increase your search engine position.
Links to Your Site - Webmaster Tools Help To find a sampling of links to any site, you can perform a Google search using the link: operator. For instance, [link:www.google.com] will list a selection of the web pages that have links pointing to the Google home page. Note there can be no space between the "link:" and the web page URL. If you’re not seeing expected link data for a site, it may be that your site is indexed under a different host name. If you use Google Analytics to track site data, you can link your site to an Analytics profile created using the same Google Account. See a much larger sampling of links to a verified site: On the Webmaster Tools Home page, click the site you want. The Links to Your Site page lists links that Googlebot discovered during its crawling and indexing process, as well as the most common links sources and the pages on your site with the most links. Not all links to your site may be listed. The data displays content that Googlebot discovered and crawled during its crawling process.
Meta Tag Generator | Meta Tags Builder When Titles and Meta Tags are properly used you will have much more control over what is displayed in search results. Use our free Meta Tag creator tool below to help you generate Meta Tags for Google, Meta Tags for Bing, Meta Tags for STW and other search engines. Fact: All major search engines including Google, Yahoo!, Scrub The Web, Bing and others use Titles and Meta Tags! Don't take our word for it, visit Google™ or Yahoo! Meta Tag Generator When Titles and Meta Tags are not properly optimized, search engines will not have the information needed to properly rank and display the page in their search results. What are Meta Tags? Titles & Meta Tags are special HTML Tags that are inserted into your web page and are often not directly visible to your visitors. Web page Titles & Meta Tags help search engines understand, catalog and categorize your web pages so those looking for your products or services can find you. Why do I Need Titles & Meta Tags? How Do I Use Meta Tags & Titles? <!
Comment spam - Webmaster Tools Help Comments are a great way for webmasters to build community and readership. Unfortunately, they're often abused by spammers and nogoodniks, many of whom use scripts or other software to generate and post spam. If you've ever received a comment that looked like an advertisement or a random link to an unrelated site, then you've encountered comment spam. Here are some ideas for reducing or preventing comment spam on your website. Use anti-spam tools Most website development tools, especially blog tools, can require users to prove they're a real live human, not a nasty spamming engine. Google's free reCAPTCHA's service is easy to implement on your site. Turn on comment moderation Comment moderation means that no comments will appear on your site until you manually review and approve them. Use "nofollow" tags Together with Yahoo! <a href=" is a nice site! it will get converted to: <a href=" rel="nofollow">This is a nice site!