8 Remarkable (and Stolen) Content Marketing Ideas

How to Get Your Boss to Care About Content Marketing The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This article consists of part selling content marketing, and part how to actually create a content campaign. However, at a more Meta level, it's also about the idea of "how to be good at getting what you want." If you want your boss to care about content marketing, you need to know how to pitch it right. Like everything in business, from sales to link building, "selling an idea" is all about persuasive speech and delivery. However, if persuasion doesn't come naturally to you, how do you formulate a pitch that will be sticky and affect change?

How to Present Your Social Media ROI Report to the Boss Are you responsible for reporting on social media ROI? Do you need advice on what to share? ROI reports justify the resources allocated to social media campaigns. In this article I’ll explore four important parts of a social media ROI report that decision makers want to see. A Bird’s-Eye View of ROI Reports Social media ROI reports are based on prescribed objectives, the progress of the social campaign tasked with meeting those objectives, the analysis of key performance indicators (KPIs) and whether the original objectives are met.

How to Create Content For "Boring" Businesses Part I—Topic Development Let’s face it, not every business is exciting. A pay parking lot, a dry cleaners, and an insurance agency are just a few examples of businesses that may elicit more “ohs” than “ooohs” when you tell someone you work there. 7 Essential Tools for Publishers Although you can be very successful with your blog without using a lot of tools, there are some tools that will make it a lot easier. I discuss 7 tools that will help you become more organized and efficient and grow your blog at a quicker pace. 1.

Boost Posts or Promoted Posts on Facebook: Which is Better? Are you confused by Facebook’s advertising options? Do you know when you should use boost posts vs. promoted posts? Understanding the similarities and differences between boost and promoted posts helps you make better budget decisions. In this article you’ll discover the differences between the boost post and promoted post options, and how to choose which is right for your marketing efforts.

15 Tips to Make Writing Less Hellish Not everyone who writes for a living always enjoys writing. Writing can be a tedious and frustrating task: Staring at a blank screen, knowing what you want to write but being unable to call up the proper words. Canadian author Ann-Marie MacDonald says, “Writing is a hellish task, best snuck up on, whacked on the head, robbed, and left for dead.” What follows is some of the best advice I’ve received to make the writing process less hellish:

17 Essential Content Templates and Checklists By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. The Growth of Web Marketing Fields Date / / Category / Data I’m always interested to see how the field of web marketing is changing over time and what skills, tactics, and practices are receiving particular attention. One of the ways I track this is to look at results from several sites on a semi-annual basis, including: This process is by no means scientific or precise (and unfortunately, I’ve not been detailed or diligent enough about it to have great trend data yet), but it often does illustrate trends that match with common sense, and therefore get some, perhaps false, confidence. When many of these data sources match up, I’m likely to feel like a pattern has emerged, and it can be compelling evidence for investors or execs, too. Recently, I re-made a graphic that I’ve used a few times in board and investor pitch decks, based on LinkedIn data, that I wanted to share:

How to Develop a LinkedIn Content Strategy Do you have a LinkedIn content strategy? Do you want to maximize exposure of your content on LinkedIn? Reach LinkedIn users with professional, valuable content that stands out, and they’re likely a step closer to pursuing a business relationship with you. In this article, I’ll share four ways content on LinkedIn can help you meet strategic goals. 9 Steps to Becoming a Great Writer As a young engineer fresh out of grad school, my first job included writing a specification for a product I designed. The product worked fine. The spec, on the other hand, was unreadable. After reviewing a draft, my boss threw it on my desk, called me illiterate and asked how the hell I graduated from college. Good question. I somehow managed to get through the New York City school system and two college degrees without being able to write for beans.

16 Social Media Marketing Tips From the Pros Are you looking for the latest social media marketing tactics? Do you want to know what the social media marketing pros are doing today? Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need to be refreshed. We asked 16 social media pros to share the best marketing tactics worth doing today. Here’s what they have to say.