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Advertise on Twitter Apps. Reach millions of influencers on the Social Web - OneRiot A few weeks ago, a small team from @WalmartLabs visited the offices of OneRiot in beautiful Boulder, Colorado. OneRiot has developed some pretty nifty technology that analyzes social media signals from popular networks like Twitter and Facebook to deliver ads that are relevant to consumers’ interests. As our teams debated the finer points of Big Data, Fast Data, and machine learning technologies, it became clear to us that we could find no better colleagues than the guys at OneRiot. As a part of Walmart, we're continuing to work with the intensity of a technology startup. Today I’m pumped to share the news that, within 30 days of that first meeting, we have closed a transaction to acquire the key assets of OneRiot.

Should Google and Facebook Be Filtering Our Content For Us? Is the personalization of the Internet a step backwards? Is the wealth of information that is accessible to us being reduced because the products we use are filtering it all so heavily? This is a discussion that has been gaining momentum in recent weeks. Email Marketing Solutions Lyris Technologies – now Aurea Email Marketing – is a leading digital messaging platform. For more than 20 years, Lyris solutions have helped companies engage in customer conversation, increase conversion, and achieve higher returns on marketing investments by better automating, integrating, and optimizing customer engagement programs, like email marketing. The Lyris solutions portfolio includes award-winning messaging automation software, digital marketing strategy and deliverability services, and a flexible integration framework that revolutionizes the way marketers can extend digital messaging across the enterprise. Lyris delivers mature, field-tested email marketing capabilities, as an industry leading cloud-based or on-premise solution that lets customers easily, segment, target, and measure the effectiveness of email campaigns on every device. Lyris Technologies – now Aurea Email Marketing – is a leading digital messaging platform.

How the World Uses Social Networks [INFOGRAPHIC] Social networks in every country might live on the same Internet, but that doesn't prevent differences in online customs and culture from developing along geographic borders. Ongoing market research service Global Web Index has mapped these differences in the infographic above (click it to enlarge). The research, run by London-based consultancy Trendstream, has conducted six waves of surveys about global consumer adoption of the Internet and social media in 36 markets. It used data from its February 2011 surveys of between 750 and 2,000 online users in each market to define three behavior types: messagers, groupers and content sharers.

Stats Want to know how many visits your site gets, and what posts and pages are most popular? Your stats page includes a bunch of nifty graphs, charts, and lists that show you all that and more. The following are not reflected in your stats: Visits to uploaded documents and filesVisits from browsers that do not execute javascript or load imagesGoogleBot and other search engine spidersVisits you make to your own publicly available blog (when logged in to your account)Visits by users that are logged in, and listed as admins on the blog

FeedBurner Stats Overview and FAQ - FeedBurner Help FeedBurner Stats is our analytics offering for blogs, websites and feeds of all kinds. The service is free with every FeedBurner feed and provides publishers with a comprehensive view of their audience. Who needs this service and why? Publishers who distribute media on the web and want to understand how their content is being consumed. HOW TO: Track Social Media Analytics Social media is a relatively new phenomenon, but Delicious, Digg, StumbleUpon and other social media websites have become an increasingly important source of website traffic. This also creates a massive demand for data related to social media. Where are users coming from? What topics excite them? These are questions that, when answered, can be the difference between a successful website and a failed social media campaign.

How to track downloads in Google Analytics automatically We use Google Analytics here because it is a great tool to help us understand our visitors. Today we're going to talk about a way to track if visitors download files or click on links to external websites. Tracking this sort of behaviour may be really important to see if people are interacting with the web site the way intended. For example, businesses that have their brochures or product catalogues downloadable as PDF's. The official Google Analytics help says that any link can be monitored if this script is added in the link:

Lollapalooza Tracks Social Media Campaigns with Google Analytics Let’s face it: Social media is here to stay, and day by day it continues to encroach on nearly every aspect of our online lives. But to publishers, promoters, advertisers and site owners, there’s one essential question left hanging in the air long after the race to join the social media crowd: “Is it working?” This year’s Lollapalooza Music Festival is using Event Tracking and Google Analytics to find out. Social Media Applications The 10 Social Media Metrics Your Company Should Monitor While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.

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