background preloader

HOW TO: Build Your Personal Brand on Twitter

HOW TO: Build Your Personal Brand on Twitter
Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. Follow him on Twitter @DanSchawbel. Today, Twitter has roughly 6 million users and is projected to grow to 18.1 million users by 2010. With all those people, the chances for networking are endless and connecting with new people can lead to career opportunities, so it is essential that your personal brand exists on the service. 1. Prime domain names, especially those ending in “.com,” have long been desirable, hard to find and extremely expensive. What happens when you don’t claim your Twitter handle: Twitter handles have become so important, that there is now even an aftermarket for them, Tweexchange, where user names are bought and sold. 2. Before you start actively using Twitter, you need a strategy, and the first step in developing that strategy is to completely fill out your user profile. 1. 3. 4. 5. 6.

25 Twitter Apps to Manage Multiple Accounts It may seem like an impossible task to keep up with all the Twitter apps that have come to market as of late. Even though you have plenty of directories to help with the process, we noticed that it's still difficult to ascertain which apps support multiple accounts. As more and more people are using Twitter for personal and professional reasons, the demand for a Twitter client to match those multifaceted needs is rising. Here are several options to help you tweet now or later from different accounts on your desktop, via the Web, and while on the run. We've also included a few browser add-ons and business-specific clients to help you find the right application to suit your Twittering needs. Desktop Nambu: A great single or mutli-column app for multiple Twitter, Identi.ca, and Laconi.ca account management. Seesmic Desktop: A viable threat to TweetDeck, Seesmic Desktop has no limitations on the number of accounts you can manage. Web Semi-Professional Browser Add-Ons iPhone

6 Twitter Search Services Compared Ari Herzog is an online media strategist for business and government. He is the author of AriWriter. With developers rushing like wild dogs to build and launch applications to make your Twitter experience more productive, how can you choose which is the best tool to use if you're running queries on your company name and competitor's product line, or references on small-town bakeries or Red Sox pitchers? Thankfully, there is no shortage of search applications. 1. Also known to oldtimers as Summize, Twitter Search is hosted on the official Twitter server—but is routinely considered inadequate by many for its less-than-stellar retrieval rate, at times as low as 50 percent! Results show the sender's avatar, a link to the original tweet, and a link to Twitter.com to reply (assuming you're logged in). Features include the ability to view tweets written in about 20 languages, an RSS feed subscription button for your query, one-click links to view trending topics, and an "advanced search" form.

Resume Keywords & Action Verbs: Scannable Resume Tips If your resume is scanned electronically by a potential employer, the computer scanner will pick up on these keywords. Electronic resume scanners are programmed to look for key terms in your resume. Without them, your resume could be discarded. The verbs they are looking for will usually be included in the posting, so review the terms used in the job listing. For more info, please also visit our section on resume scanning. Use the below as a starting point, however we also recommend reading our full post on how to beat resume scanners and insure your resume makes the cut. balanced, bargained, borrowed, bought, broadened, budgeted, built earned, eased, edited, effected, elected, eliminated, employed, enabled, encouraged, endorsed, enforced, engaged, engineered, enhanced, enlarged, enriched, entered, entertained, established, estimated, evaluated, examined, exceeded, exchanged, executed, exempted, exercised, expanded, expedited, explained, exposed, extended, extracted, extrapolated

Getting More Out of Twitter : Sue Waters Blog Regardless of whether you are into Twitter or not, most people will acknowledge it has been the killer application for 2007. For such a simple application, Twitter has many layers, and it was overwhelming me thankfully my readers helped me out yesterday to get my Twitter magic back. Martin Weller highlighted that effective management of twitter lies with: Processes i.e. how many people you choose to follow, how you choose who to follow and your purpose for using twitterTechnical i.e. the tools you use to manage twitter Processes It is really important to decide, when you are starting out with twitter, why and how you want to use it (for ideas read Chris Brogan’s Twitter Revisited post and Beth Kanter’s Twitter tips for Non Profits post). Don’t look at Twitter as a great conversation place, especially once you have a lot of friends. Most comments on my post by my readers indicated that they prefer to limit their numbers of followers and be selective on who they add. Howard tips are: Technical

HOW TO: Build Your Personal Brand on Facebook Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog. With over 200 million active users, Facebook has become a personal, product and corporate branding hub. Every brand that exists on Facebook has the same core features and benefits, such as the ability to create a page, share resources, add multimedia and much more. You have a unique opportunity to leverage this platform for career success or as a playground for you and your closest friends. The social graph is filled with CEOs, celebrities, entrepreneurs and people just like you who can be reached through Facebook’s messaging system without any boundaries or restrictions. What follows is a guide to building your personal brand on Facebook. This post is part of Mashable’s Facebook Week. 1. Too many people are sharing information to the wrong audiences. 2. 3. 4. 5. 6. 7. 8. 9. 10. More branding resources from Mashable:

10 Twitter Tools to Organize Your Tweeps As Twitter surges toward an estimated 12 million registered users by year's end (though some new stats may disagree), some of us are starting to deal with what we recently dubbed "followholism." You've followed so many people, it's hard to keep up, and it's probably time to do a little housekeeping. But where do you begin? Find Out Who You're Following When I first joined Twitter, I started following people right out of the gate in order to get some utility out of the site — after all, the only way to join the conversation is to start following it. 1. Find Your Friends Not all relationships on Twitter are equal. 4. Get Rid of Inactives According to a recent study, 80% of Twitter users have less than 10 total tweets. 7. Manage it All

5 Terrific Twitter Research Tools Twitter has a wealth of data - it's a global thought-stream on every topic imaginable. But how do we convert that raw data into insights, trends and actionable information? How can we find the signal in all that noise? Fortunately, there are several tools out there that can help analyze Twitter data, understand user behavior, and graph it for analysis and presenting to others. Today, we've picked out five great tools to get you started. For more in-depth information about trend tracking on Twitter, take a look at last month's article, 15 Fascinating Ways to Track Twitter Trends. 1. Trying to figure out how often you're actually tweeting? Ideal for: researching individual behavior on Twitter 2. Trendrr is a new favorite among analysts looking to keep track of trends and compare information. Ideal for: tracking Twitter search, comparing information 3. If you're looking to do research on retweeting and link-sharing on Twitter, Tweetmeme provides retweeting stats for articles on Twitter. 4. 5.

How to get a job in a recession - Mar. 30, 2009 (Fortune Magazine) -- Rob Sparno recently did something that 12.5 million Americans would kill to do. He did something that has never been attempted by this many people at once in the 60 years the government has been keeping records. He did something that's getting only more difficult with every day. He got a job. A really good job. A 'pay the mortgage and still be able to pay your kid's private college tuition' kind of job. When Sparno, 55, a longtime salesman, lost his position at Oracle (ORCL, Fortune 500), he knew the search wasn't going to be easy. To keep his spirits up (another must if you're in the persuasion business), he organized a group of seven other executives - including a former COO and CFO - who also lived in his community of Princeton, N.J. Rather than blast out resumes, Sparno drew up a list of about 15 former colleagues who were now in leadership positions - his prospect list, in sales parlance. Two-and-a-half months after leaving Oracle, Sparno got the job.

Twitter: How to archive event hashtags and create an interactive visualization of the conversation JISC CETIS MASHe The use of Twitter to collecting tweets around an event hashtag allowing participants to share and contribute continues to grow and has even become part of mass media events, various TV shows now having and publicising their own tag. This resource is often lost in time, only tiny snippets being captured in blog posts or summaries using tools like Storify, which often loose the richness of individual conversations between participants. It doesn’t have to be this way. Using a combination of Google Spreadsheets as a data source and a simple web interface to add interactivity it’s possible to let users explorer your entire event hashtag and replay any of conversations. View example conversation replay Try out a LIVE version Update: If you are still struggling to understand the concept Radical Punch have done a overview of this tool Here's how to archive event hashtags and create an interactive visualization of the conversation (written instructions below): Capturing the tweets

XING – For a better working life | XING Es gibt mehrere Gründe, warum Du nur mit der aktuellen Version Deines Browsers arbeiten solltest: Sicherheit: Die Browseranbieter schließen mit Updates regelmäßig Sicherheitslücken, durch die Angreifer in Deinen Computer gelangen können. Aktuelle Browser schützen also besser vor Viren, Betrug, Datendiebstahl oder anderen Bedrohungen Deiner Privatsphäre und Sicherheit. Geschwindigkeit: Jede neue Browsergeneration verbessert die Geschwindigkeit, mit der Webseiten dargestellt werden. Neue Technologien: Die auf modernen Webseiten eingesetzten Techniken werden durch aktuelle Browser besser unterstützt. Wir empfehlen die Verwendung der aktuellen Browser von: Mozilla Firefox (zum Download) Google Chrome (zum Download) Microsoft Edge (zum Download) Opera (zum Download) Apple Safari (auf MacOS / iOS vorinstalliert.

Professional management tools for Twitter: HootSuite and CoTweet What's happening in meetings I've been in here is likely similar to what's happening in other corporations: People are gathering to figure out how to use, exploit, or simply not get their companies embarrassed on Twitter. But no matter what we agree to in these rooms (which, in my experience, isn't much), one thing is sure: You can't manage a major corporate Twitter presence on Twitter.com itself. Nor, for that matter, can you in one of the popular client apps like Tweetdeck or the current Seesmic Desktop. You need something built for customer service or brand management. The two I recommend are Invoke's HootSuite, which is in open beta right now (version 2.0 is in private beta), and CoTweet, which is still closed. Common features The products have much in common. Both products let you post from any of your configured Twitter accounts, or all of them together if you like. Both give you stats on links you share from the service. HootSuite: Power tool with torque CoTweet: CRM meets Twitter

50 Ideas on Using Twitter for Business | chrisbrogan.com We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer. Your mileage may vary, and that’s okay. Oh, and please feel free to reblog this wherever. 50 Ideas on Using Twitter for Business First Steps Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. Ideas About WHAT to Tweet Instead of answering the question, “What are you doing?” Some Sanity For You You don’t have to read every tweet. The Negatives People Will Throw At You Twitter takes up time.

Related: