Why Brands ABSOLUTELY DO Belong on Twitter
Lon S. Cohen is a writer and social media strategist. He is @obilon on Twitter. A Mashable article by Dr. 1. Drapeau said that Twitter was for people to talk to people and not brands to project their message. Fundamentally, I agree with what Drapeau says about the spammy Twitter accounts that are used just to get one more silly site link out there by an SEO company or brands that totally misunderstand and therefore misuse Twitter. 2. The debate did not rage on Twitter so much a simmer, mostly with brands themselves coming to their own defense. Look, I am a centrist. 3. Like snowflakes, no two Tweeple (as some call Twitter users) are alike. In the end, we follow who we follow for our own reasons. Twitter Tips for Brands in 140 Characters So what's a brand to do? Brands have to be more than just faceless organizations online. Creative Ideas for Brands on Twitter I would also add that a brand has to use every marketing tool according to the players already in the game. Coca Cola Sam Adams
4 Ways Companies Use Twitter for Business
Gartner released a report today that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of organizations have begun to actively participate on the platform. However, not all companies are using Twitter in the same way. Some are tweeting, some are just listening, and some really savvy companies are doing both. Before any company employees start tweeting, it would be a good idea to remind them that the same rules that apply to other web participation (like blogging, for example) also apply to Twitter. Based on Garnter's research, they have narrowed down the four different ways that companies are using Twitter today: direct, indirect, internal, and signaling. Direct Some companies are using Twitter as a marketing or public relations channel, much like an extension to their corporate blogs. Indirect
Brands and Twitter / we are social
So after being on the front page on Marketing the week before last, this week we’ve hit the pages of Campaign, with our inclusion in a feature article about, you guessed it, Twitter: Three years into its existence, the recent media frenzy around celebrity Twitterers, including Stephen Fry and Jonathan Ross, and Barack Obama’s successful use of the medium in the run-up to the US election, has seen the popularity of the “microblogging” site increase 27-fold in 12 months.Advertisers could learn a lot from celebrity Twitterers using the site to shape their personal branding, creating a close, one-on-one relationship with their fans without constantly filtering their thoughts through a PR sieve.Robin Grant, the managing director of the social media agency We Are Social, which advises Fry on his use of Twitter, explains: “The advice we gave to Stephen centred on being himself and having genuine conversations with people. It’s the same for brands. Why is it cleverer David?
TidyTweet.com - Filter your embedded Twitter feed and block Twit
50 Ideas on Using Twitter for Business
We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. Your mileage may vary, and that’s okay. Oh, and please feel free to reblog this wherever. 50 Ideas on Using Twitter for Business First Steps Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. Ideas About WHAT to Tweet Instead of answering the question, “What are you doing?” Some Sanity For You You don’t have to read every tweet. The Negatives People Will Throw At You Twitter takes up time. Some Positives to Throw Back What else would you add? Become a StudioPress Affiliate
A Chronology of Brands that Got Punk’d by Social Media « Web Str
Update: Aug 2011, we’ve conducted a research project to analyze these social media crises, read the full report to find out what went wrong and how to prevent it. A list of companies that were blind-sided by the internet, they didn’t understand the impacts of the power shift to the participants, or how fast information would spread, or were just plain ignorant. Criteria of “Punk’d” includes a situation where the story would have not been told if social media was not available, or if social media enhanced the situation. Read my exclusive interview with Greenpeace on Forbes. This doesn’t include fake blogs, companies who deliberately tried to cheat the system get their own honorable mention. Although this punk’d list is the one to stay off, the one you want to get on is the Groundswell awards. Update: I’ve added severity status for some of these Punk’d using the Categorization of Brand Backlash Storms)
5 Steps for Successful Social Media Damage Control
Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com . I spent many years of my career in the hospitality business and the first rule of thumb when dealing with customers was, "if a guest had a positive experience, they'll tell 3 people and if they had a negative experience, they'll tell 10." Our goal, of course, hasn’t changed – work to increase the number of positive comments written about your company, product, or service and take care of those who have negative experiences. Minimize the damage Before we even talk about how to fix what goes wrong, let’s talk about the positives. 1. Keep in mind, however, that someday the other shoe might drop. In the end, the issue is less about the mistake that was made, but the reaction that came after. 1. 2. No matter how proactive you are, customers will start to question your organization when they see problems. 3. 4. 5. 1.
Use Twitter for your Business the Right Way
More and more Businesses are getting onto Twitter. The word’s out – but so many businesses get it wrong. In this post Aira Bongco (@airabongco) shares some tips especially for businesses wanting to use Twitter effectively. You may have seen a lot of companies using Twitter to promote their products and services. Here are some tips to rub your Twitter followers the right way. 1. Twitter followers are people. 2. Before you go into blasting business messages through Tweetlater, it would be advisable to create relationships first. 3. I remembered encountering a Twitter follower and we had a nice chat. You know what I thought during that time? The lesson here is to promote your product at the right time and place. 4. One of the most popular problems of Twitter users today is spam. 5. Help other people in your niche. A lot of Twitter users are wary of businesses entering the Twittersphere.
