Quel Est Le ROI Des Médias Sociaux ? – Infographie Le ROI des médias sociaux est l’un des sujets qui préoccupe le plus les entreprises utilisant ces canaux pour promouvoir leurs activités. D’une part, le ROI permet de mesurer l’efficacité du programme social media mis en place et de revoir la stratégie choisie si nécessaire. D’autre part, il aide à fixer les budgets marketing indispensables pour soutenir les efforts déjà entrepris. Le ROI des médias sociaux peut être déroutant car son calcul ne s’effectue pas selon des métriques traditionnelles. En effet, comment établir la valeur d’un abonné Twitter ? Comment mesurer les bénéfices des 50 000 vues d’une vidéo Youtube ? MGD Advertising propose dans l’infographie ci-dessous des informations relatives au ROI des médias sociaux. Vous y découvrirez les données suivantes : Cliquez sur l’infographie pour la découvrir dans son intégralité :) Source : mdgadvertising.com Connectez-vous avec Isabelle sur : Google Plus, Facebook, Twitter, Viadeo et Linkedin dès maintenant ! Catégorie: Social Media
The Truth About Conversion Rates: What You Really Need To Analyze Last updated by Rich Page | 7 Comments SEO used to be the big buzzword online. Now conversion rates have become the big buzzword lately – unfortunately though too much emphasis is now being placed on them as the main way of determining website performance and success… But why? Believe it or not, a conversion rate metric in isolation is actually often problematic and too subjective. Here the main reasons why you should NOT rely solely on just one conversion rate to determine how your website is performing: - Too often live in a vacuum with no context. - No two websites are exactly the same, therefore its misleading to benchmark against other website conversion rates in your industry. - Depending on how you calculate them, conversion rates can easily be manipulated. - Conversion rates can be manipulated easily by altering traffic flows. So if conversion rates on their own can be this problematic, what else indicates a well optimized and well converting website? E-commerce websites: Blogs:
The 10 Social Media Metrics Your Company Should Monitor While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies. According to 2009 Mzinga & Babson Executive Education study, over 80% of professionals do not measure ROI for their company’s social media programs. Visitors and sources of trafficNetwork size (followers, fans, members)Quantity of commentary about brand or product These are easily understandable common social metrics. Social media leads. You can see from the above list that there are both key metrics and variations that you’ll probably want to monitor and analyze, depending on your business objectives.
Olivier Blanchard Basics Of Social Media Roi What Do Social Media Metrics Mean? | oneforty This is a guest post by @LizaSperling, a social business professional in San Francisco, CA. If your eyes glaze over when considering the slew of social media metrics (SMM) companies are tracking, you are not alone. You could dedicate all of your time to chasing metrics, but you don’t have to. Just start here. Measure what can be measured: Some metrics cannot be calculated. The data is not consistently available or is horribly inaccurate. We’ll help breakdown what some of these metrics actually mean and offer you a few examples of tools that do a particularly great job at measuring that metric. 1. Tool: Alterian SM2 2. Tool: Lithium SMM / Scout Labs 3. Tool: Radian6 4. Sysomos’ MAP tool offers the Buzzgraph, a way to track frequently used words around your brand. Tool: Sysomos (Buzzgraph) 5. Tool: Tweetreach 6. A sentiment algorithm with at least 70% accuracy will save you the time required to read, interpret and hand score every mention. Tools: Attensity360, Lithium SMM/Scout Labs (Quotes) 7.
Médias sociaux > 3 approches différentes des social media analytics J’ai déjà eu l’occasion de vous parler de social scoring et des indicateurs-clés des médias sociaux que l’IAB tente de standardiser. Hasard du calendrier, ce ne sont pas deux mais trois approches différentes qui viennent d’être proposées ces derniers jours. Du très quantitatif au très qualitatif, la diversité de ces approches nous permet d’y voir un peu plus clair dans cette pratique encore méconnue. Tiens d’ailleurs, puisque j’y suis, voici comment je pourrais définir les social media analytics : “La mesure, la collecte et l’analyse de données d’usages et de comportements des internautes au sein des médias sociaux dans le but d’optimiser une stratégie ou une présence”. Approche Altimeter : Beaucoup de chiffres et d’outils La première méthodologie que je vous propose d’étudier est celle de l’Altimeter Group (dont la réputation n’est plus à faire) associé à l’auteur de Web analytics Demystified (une référence dans la profession) : Social Marketing Analytics. Approche McKinsey : Quoi ?
10 ways to measure social media for business See our accompanying article on Socialbrite.org: How to measure your nonprofit’s social media success. Is your business a social business? Companies that are making good use of social media should take the next step and measure the progress of their social media programs and campaigns. How do you know if you’re succeeding if you don’t have the numbers? Today we’ll look at 10 ways that metrics can offer visibility into your business’s performance. You won’t want to chart all of these, but tracking a few well-chosen metrics — and incorporating the learnings into your business processes — can contribute to the bottom line. Customer engagement 1Engagement can take place offline and online, on your site, on your social networks and in real-world face-to-face events. Metrics to track could include: Note: Such customer interaction can be invaluable in fostering a culture of community and in guiding product development. Sales & profits Metrics to keep an eye on include: Search marketing & rankings
What social media costs to do (or not do) and the value of a Facebook Fan inShare0 The most vexing question in social media is cost, especially since the primary currency is time, resources and knowledge: Pay someone to do? Hire someone? Or do it yourself? For a brand or business, it mostly comes down to the return. What’s the ROI? For the person, business or agency doing the work, it’s proving value and profit. I am asked these questions frequently. WHAT IT COSTS TO DO: The average cost to staff and execute a social media effort is $210,600/year. The cost for the two staffers, a Community Manager at $93,600 for 30 hours/week at $60/hour, and a Social Media Strategist at $52,000 at 10 hours/week at $100/hours, also does not include overhead or health insurance if your hire someone as opposed to outsource. Many companies hire Community Managers first because, from a salary standpoint, it costs less per hour. Another point to consider is, for companies spending this amount today, they spent zero 3 to 5 years ago. The full inforgraphic is below.
Case Study #3: InfusionSoft Uses Social Media to Reduce Customer Service Costs If you have been following this blog, you might remember that I posted this a while back. But with the new year here, I thought it might be good to repeat some of the case studies while adding new ones... just incase you missed them or incase you wanted a refresher as you start down the path of providing a solution to your company social media needs! I had the privilege to speak to the call center director, JoAnne at InfusionSoft.com when I first started my research on the affects of social media on customer service. JoAnne was typical of many customer service professionals today. InfusionSoft is a web-based provider of marketing automation software for companies with fewer than 25 employees. Typical of most software companies, user groups rallied around particular topics began requesting more interaction from support and suggesting new product features. For more details, here's the case study: InfusionSoft Improves Customer Experience Via Social Media. Learn. Case Study 1: ACT!
The ROI of Social Media: 10 Case Studies - TNW Social Media The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other values to be measure from social media marketing. I’ve put together a list of case studies that prove the ROI of social media, both through direct monetary return, customer loyalty, repeat traffic and more. Viewing social media holistically to gain a better understanding of how it can work for you is more beneficial to any brand than looking for one single return. Social media outperforms banner ads Social media saved Cisco $100,000 Old Spice put their money where their mouth is ROI from Facebook ads
How to Measure the Return on Social Media Contests Have you thought about running a social media contest? Wondering how to best measure your return on investment (ROI)? This article will help with three case studies. But first, about that ROI… It took some time after the advent of online advertising before marketers started asking, “What are these ‘eyeballs’ worth that I’m paying for?” With social media, the tough questions around metrics started being asked much sooner. So when it comes to contests on the social web, how do we go about evaluating ROI? Investing in Your Social Media Contest Before you can demonstrate a return, you must first make an investment! As mentioned in my previous post on social media contests, it’s important to have a well thought out marketing plan for any promotional campaign. Once the objectives are set, you can determine the type of promotion and how you’ll communicate. This investment will generally focus on driving traffic to the promotion site or application. What’s the Return on Social Contests? Objectives
gt; Calculer le ROI des médias sociaux est une perte de temps Les semaines se suivent et se ressemblent : pas une conversation sans que l’on me parle du ROI des médias sociaux. Je veux bien comprendre que les directions générales ou autres donneurs d’ordre ont besoin de données chiffrées avant de prendre de lourdes décisions, mais n’avions-nous pas dit qu’une présence sur les médias sociaux se construit dans la durée et ne nécessite pas de gros budgets mais une implication ? Avant de me lancer dans mon argumentation, laissez-moi vous rappeler plusieurs choses : Les médias sociaux sont des territoires d’expression et d’interaction formidables qui offrent d’innombrables possibilités. Booster votre audience ou votre C.A. sont des objectifs louables, mais il existe d’autres outils qui le font bien mieux (respectivement les AdWords et les promotions).Le ROI est un indicateur chiffré qui se nourrit et produit des données numériques. Ceci étant dit, intéressons-nous maintenant aux effets pervers du ROI : Je vous laisse méditer là-dessus…