Useful Value Proposition Examples (and How to Create a Good One) Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion optimization advice, “test your value proposition” would be it. [Tweet It!] The less known your company is, the better value proposition you need. When I reviewed a bunch of websites, the conclusion was that missing or poor value proposition is one of the most common shortcomings. Note: If you’d like to become a master at conversion optimization and creating value propositions, enroll in ConversionXL Institute now. What exactly is a value proposition? A value proposition is a promise of value to be delivered. In a nutshell, value proposition is a clear statement that You have to present your value proposition as the first thing the visitors see on your home page, but should be visible in all major entry points of the site.
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Marketing Research: Articles, Reports and Case Studies How to Change the World Amazon start selling the paperback edition of my latest book, APE: Author, Publisher, Entrepreneur. APE explains how to publish a book by breaking the process down into three stages: Author explains how to write a book. Publisher explains how to produce both ebooks and printed books.Entrepreneur explains how to market and sell your book with an emphasis on social media. You can order APE here: There are 204 Amazon reviews for it: 181 five stars, 21 four stars, and 2 three stars which averages to five stars! Here are three of the blurbs: “Nuts, bolts, and inspiration too. Seth Godin, author and founder of The Icarus Project “Guy’s book is the perfect companion on the journey of independent publishing and great reading for the millions who aspire to become authors.” Atif Rafiq, General Manager, Kindle Direct Publishing at Amazon.com
7 Major Keyword Research Tips As you should already know, keyword research is a huge part of traffic generation. Apart from some paid traffic strategies, almost all traffic generation starts off with keyword research. So, keyword research is important and it’s a mandatory skill you must learn. Over the years I’ve become sort of a master so I decided to put together a short list of around 7 major keyword research tips. Cutting the crap short, here’s the list: 1. 500 searches minimum: This is a rule I came up with after literally spending thousands of dollars on content creation. I was writing articles that targeted keywords in my niche, publishing them on my blog and doing a load of link building. I’m talking about internal pages here. If you’re doing keyword research for your blog or site’s home page, I’d go after keywords with no less than 2000 searches a month. 2. You absolutely must be able to rank top 3 for a keyword. As you can see, the majority of all users click on the top 3 results. 3. 4. Crazy aren’t I? 5.
10 Value Proposition Examples This is a long article, but it’s jampacked with value proposition examples, and I promise you’ll leave knowing what the heck your value proposition is. What is a Value Proposition anyway? I know the best way to answer this for Entrepreneurs is to give examples. First, let me give a basic definition of a value proposition. A value proposition is the solution to your customer’s problem. 1. For example, we did not know not having a TV was a problem…until we were introduced to the TV. Newness may be your value proposition if: You have a new technology.You have a new invention.It is very, very unique.You can’t figure out what industry you are in, because nothing fits. 2. For example, the iphone was first to market. So, performance is your value proposition if: Your product or service already exists.You are bigger.You are better.You are faster. (Alright..hopefully your brain hasn’t exploded yet. On to more value proposition examples… 3. Customization is my favorite value proposition examples. 4. 5.
Is Branding Evil? – mus in pice I’m currently working on a visual identity project — my first — in which the topic of branding arises periodically. And as I’m learning more about identity and branding for this project it is becoming apparent that some graphic designers regard branding as something of a parasitic business practice and a scam. James Victore, in his recent book “ Victore or, Who Died and Made You Boss? ” has harsh words for branding: I generally despise “branding.” XK9 just published in their blog, Bones , a piece called “ The Deceit of Branding ” which echoes Victore’s contempt: I contend that the business of branding is a business of deception. Taking a step back from criticism, Co.Design also recently contributed material to my education in branding with “ Science Shows How Brands Rub Off on Self-Perception ,” a post relating some research done on brands and consumer behavior. There is something Machiavellian about branding.
Interviews with Top Copywriters You’ve just stumbled onto one of the internet’s most remarkable resources for direct marketers and copywriters. Because this is the ONLY place you’ll find in-depth interviews with “A” list copywriters – from legendary writers like Gary Bencivenga and Clayton Makepeace to in-demand copywriters like Parris Lampropoulos, Arthur Johnson, Carline Anglade-Cole, Kent Komae and more! And these aren’t regular interviews – these are conversations between the best copywriters in the business. Clayton himself conducts most of these interviews and coaxes out the deep knowledge of the copywriting craft for you. Copywriting Legend Gary Bencivenga If the thought of an extended interview with Gary Bencivenga doesn’t already have you quivering with anticipation, you are obviously in desperate need of a quick course in direct response marketing lore. Gary doesn’t know it, of course, but in a very real way, he was my mentor. Yeah, I admit it: I genuinely love Gary. Return to Top of Page Top Copywriter Bob Bly
B2B Lead Generation Blog WikiSummarizer WikiSummarizer is a Web-based application specializing in automatic summarization of Wikipedia articles. Automatic summarization is the creation of a shortened version of a text by a computer program. The result is a summary that presents the most important points of the original text. A summary is a shorter version of the original information. WikiSummarizer automatically summarizes the Wikipedia articles. The blending of visualization with summarization, knowledge browsing, mind mapping provides you with a wide range of means to explore relevant content. All the summaries are stored in the WikiSummarizer knowledge base. In fact when we are summarizing, we are zipping through the whole content, homing in on the important chunks. With the ability to summarize web pages everybody can become an instant speed reader. You instantly see what the web page is about. You get more done in less time. The summarization helps with answering such questions as: The key benefits are: Yes.
Value Proposition Examples - Words That Get Meetings Value Proposition Examples - Words That Get Meetings Jay is the owner of a massage therapy company. He's trying to figure out how to sell his services to the corporate market. Like many of you, he doesn't have a strong business case to capture a company's attention. That's why he recently asked me: "I'm have trouble figuring out my value position for selling to bigger companies. Here is my response: "You're right Jay. One of the biggest reasons businesses struggle in today’s market is because they have weak value propositions. And the worst thing is that many of the products or services these people sell have extremely high value to corporate accounts! A strong value proposition is specific, often citing numbers or percentages. A value proposition is a clear statement of the tangible results a customer gets from using your products or services. Here is an example of a good value proposition: Strong value propositions are your best tool for setting up meetings with prospective buyers.