background preloader

Discover Which Marketing Programs Really Work

Discover Which Marketing Programs Really Work

Related:  MarketingStrategie

Useful Value Proposition Examples (and How to Create a Good One) Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion optimization advice, “test your value proposition” would be it. [Tweet It!] The less known your company is, the better value proposition you need. When I reviewed a bunch of websites, the conclusion was that missing or poor value proposition is one of the most common shortcomings.

Interviews with Top Copywriters You’ve just stumbled onto one of the internet’s most remarkable resources for direct marketers and copywriters. Because this is the ONLY place you’ll find in-depth interviews with “A” list copywriters – from legendary writers like Gary Bencivenga and Clayton Makepeace to in-demand copywriters like Parris Lampropoulos, Arthur Johnson, Carline Anglade-Cole, Kent Komae and more! And these aren’t regular interviews – these are conversations between the best copywriters in the business. Clayton himself conducts most of these interviews and coaxes out the deep knowledge of the copywriting craft for you. Copywriting Legend Gary Bencivenga

10 Value Proposition Examples This is a long article, but it’s jampacked with value proposition examples, and I promise you’ll leave knowing what the heck your value proposition is. What is a Value Proposition anyway? I know the best way to answer this for Entrepreneurs is to give examples. First, let me give a basic definition of a value proposition. A value proposition is the solution to your customer’s problem. Traffic Secrets Class Registration Ready to GO BIG with your online advertising? You’ll learn how to tap into the largest ad networks on the Internet. These networks handle BILLIONS of ad impressions a day! Find out how to have your ads running across some of the world’s most popular sites like CNN, Fox News, Weather Channel, ESPN, E Online, and tens of thousands of other high-traffic web sites across the Web.

Value Proposition Examples - Words That Get Meetings Value Proposition Examples - Words That Get Meetings Jay is the owner of a massage therapy company. He's trying to figure out how to sell his services to the corporate market. Like many of you, he doesn't have a strong business case to capture a company's attention. That's why he recently asked me: "I'm have trouble figuring out my value position for selling to bigger companies.

Online Testing Marketing Training Course Program MECLABS Online Testing Course Learn a proven methodology for executing effective and valid experiments for increased marketing ROI Improve your online testing skills, increase your company's revenue, and advance your career with the MECLABS Online Testing course. Your certification will identify you as a respected authority in the field of online testing 7 Proven Templates for Writing Value Propositions That Work You already know that getting your value proposition right is critical to your business model. You can have the best features, the most perfectly executed presentation, the most stunning price, but no one will ever know of it if they don’t get past your high-level value proposition. But how do you craft such a pitch? Continuously looking to perfect your value proposition you'd consult lengthy articles only to find that there's a jungle of advise out there. What you need is applicable examples from entrepreneurs and investors who have successfully given and taken thousands of pitches, right? So I've put together 7 proven templates that are designed to help you create a clear, compelling value proposition in minutes.

How to write a strong value proposition Why should your ideal customer purchase from you rather than anybody else? If you can answer this question in a sentence, then you have a strong and unique value proposition. A strong and differentiated value proposition can go a long way to position your business to succeed in your target market. It is the promise of your brand. Without exception, Kinesis clients have a company that focuses on delivering incredible value to their customers. Ironically, many of these same clients came to us without a clearly-defined value proposition – while they provide high value, they did not have a concise way of describing the value.

Use These 3 Points to Create an Awesome Value Proposition Your value proposition determines your potential conversion rate. Tweet this: (Note: you can click the little ‘s to tweet key points.) It is why people buy from you. It is your offering. Attracting Early Adopters to Grow Your Startup I recently attended a LeanCoffeeTO meetup on the topic of attracting early adopters. As always, the meetup had a good turnout of Toronto-based entrepreneurs who had come to swap personal experiences and trade advice. This blog post will share with you some of the key highlights of the meetup on how to maximize the value of your early adopters, as well as touch on the pitfalls to watch out for.

Software Hamilton How to use storytelling to build your startup’s brand Unsurprisingly, entrepreneurs tend to be busy people. In the hustle and bustle of a startup environment, finding the time to focus on brand building can be a challenge.