background preloader

Discover Which Marketing Programs Really Work

Discover Which Marketing Programs Really Work
Related:  MarketingStrategie

Useful Value Proposition Examples (and How to Create a Good One) Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion optimization advice, “test your value proposition” would be it. [Tweet It!] The less known your company is, the better value proposition you need. When I reviewed a bunch of websites, the conclusion was that missing or poor value proposition is one of the most common shortcomings. Note: If you’d like to become a master at conversion optimization and creating value propositions, enroll in ConversionXL Institute now. What exactly is a value proposition? A value proposition is a promise of value to be delivered. In a nutshell, value proposition is a clear statement that You have to present your value proposition as the first thing the visitors see on your home page, but should be visible in all major entry points of the site.

Agency Job Descriptions Account Planning Jobs Account Planner, Strategic Planning Director, Senior Account Planner Account Service Jobs Account Coordinator, Account Executive, Account Group Director, Account Supervisor, Assistant Account Executive, Group Account Director, Group Management Supervisor, Management Supervisor, Managing Director--Client Services Administrative Jobs Administrative Assistant, Administrative Assistant to the Chairman, Executive Administrative Assistant, Mailroom Clerk, Receptionist, Travel Supervisor Analytics Jobs Analyst, Digital Marketing; Associate Director of Analytics; Associate Director of Analytics, Social Media; Director of Analytics; Manager, Analytics; Senior Analyst, Social Media; Senior Interactive Analyst Broadcast Production Jobs Associate Director--Commercial Production, Broadcast Administrator, Broadcast Editor, Broadcast Production Manager, Executive Producer, Traffic Coordinator, Traffic Manager, Talent Payment Coordinator Chief Officer Jobs Creative Jobs Financial Jobs

How to Change the World Amazon start selling the paperback edition of my latest book, APE: Author, Publisher, Entrepreneur. APE explains how to publish a book by breaking the process down into three stages: Author explains how to write a book. Publisher explains how to produce both ebooks and printed books.Entrepreneur explains how to market and sell your book with an emphasis on social media. You can order APE here: There are 204 Amazon reviews for it: 181 five stars, 21 four stars, and 2 three stars which averages to five stars! Here are three of the blurbs: “Nuts, bolts, and inspiration too. Seth Godin, author and founder of The Icarus Project “Guy’s book is the perfect companion on the journey of independent publishing and great reading for the millions who aspire to become authors.” Atif Rafiq, General Manager, Kindle Direct Publishing at

unnamed pearl Roberto esposito personal branding Get keyword ideas manually or with a keyword tool: your SEO book teaches you. Sorry, you are not logged in. Please login to get full access to this page or register if you're not registered yet. In fact, we′ll carry out the keyword research in two steps: First, we′ll make a huge list of words to choose from. Here, I have a thing to tell you: as ever, there are options, both winning, to choose between. First on every step, I describe a free but tedious way to get what you need. After that, I′ll get down to the faster option: a smooth keyword tool that makes keyword research a snap and also makes a lot of work for you at further steps. So let′s start. 1.2.1 Getting keywords from everywhere and nowhere Option 1: Free Keyword Research DIY Make your first list of keywords As of now, you have to exercise your brains a while. Just like my boss often searches for Search Engine marketing — and I prefer website promotion, any of your colleagues or friends may have a different idea of how your product can be found. Think of some keyphrases The simple example is headphones.

10 Value Proposition Examples This is a long article, but it’s jampacked with value proposition examples, and I promise you’ll leave knowing what the heck your value proposition is. What is a Value Proposition anyway? I know the best way to answer this for Entrepreneurs is to give examples. First, let me give a basic definition of a value proposition. A value proposition is the solution to your customer’s problem. 1. For example, we did not know not having a TV was a problem…until we were introduced to the TV. Newness may be your value proposition if: You have a new technology.You have a new invention.It is very, very unique.You can’t figure out what industry you are in, because nothing fits. 2. For example, the iphone was first to market. So, performance is your value proposition if: Your product or service already exists.You are bigger.You are better.You are faster. (Alright..hopefully your brain hasn’t exploded yet. On to more value proposition examples… 3. Customization is my favorite value proposition examples. 4. 5.

Is Branding Evil? – mus in pice I’m currently working on a visual identity project — my first — in which the topic of branding arises periodically. And as I’m learning more about identity and branding for this project it is becoming apparent that some graphic designers regard branding as something of a parasitic business practice and a scam. James Victore, in his recent book “ Victore or, Who Died and Made You Boss? ” has harsh words for branding: I generally despise “branding.” XK9 just published in their blog, Bones , a piece called “ The Deceit of Branding ” which echoes Victore’s contempt: I contend that the business of branding is a business of deception. Taking a step back from criticism, Co.Design also recently contributed material to my education in branding with “ Science Shows How Brands Rub Off on Self-Perception ,” a post relating some research done on brands and consumer behavior. There is something Machiavellian about branding.

B2B Lead Generation Blog 5 principi psicologici al servizio del marketing Attingere a pochi ma fondamentali principi psicologici aiuta a migliorare il marketing implementando il business, ecco quali In un mercato ormai saturo di offerte e possibilità di comunicazione, per emergere dal rumore di fondo, bisogna far leva su archetipi inossidabili come quelli di matrici psicologica; i comunicatori di successo sanno utilizzare alcuni principi psicologici di base per comprendere al meglio i loro clienti, con lo scopo di fornire loro esattamente ciò che vogliono ma soprattutto quello di cui hanno veramente bisogno. Ecco cinque potenti tool da prendere in prestito dalla psicologia per portare il business ad un altro livello. LEGGI ANCHE: 10 prospettive per pensare come un imprenditore 1. Avete presente l’espressione “curioso come la scimmia“? L’economista George Lowenstein – noto per le sue ricerche sulle scelte intemporali e di previsione affettiva – definisce la curiosità come “un motivo fondamentale che influenza il comportamento umano“. 2. Less is More. 3. 4. 5.

Slide Sharing - Share PowerPoint Slides Online on authorSTREAM authorSTREAM is an online slide sharing platform, which provides multiple options for sharing PowerPoint presentations both online and offline. authorSTREAM makes it easier to share PPT slideshows through blogs, websites, on YouTube and even via iPods. What's best is that it's all Free! Just sign-up, upload presentations and start sharing.. Exclusive SlideSharing Features Are you still using regular slidesharing platforms? UPGRADE to authorSTREAM now! Plus all the regular slidesharing features available on regular slide sharing websites... It's all Free! Get even more in our Premium service Compare Free with Premium

Value Proposition Examples - Words That Get Meetings Value Proposition Examples - Words That Get Meetings Jay is the owner of a massage therapy company. He's trying to figure out how to sell his services to the corporate market. Like many of you, he doesn't have a strong business case to capture a company's attention. That's why he recently asked me: "I'm have trouble figuring out my value position for selling to bigger companies. Here is my response: "You're right Jay. One of the biggest reasons businesses struggle in today’s market is because they have weak value propositions. And the worst thing is that many of the products or services these people sell have extremely high value to corporate accounts! A strong value proposition is specific, often citing numbers or percentages. A value proposition is a clear statement of the tangible results a customer gets from using your products or services. Here is an example of a good value proposition: Strong value propositions are your best tool for setting up meetings with prospective buyers.