Achieve Product-Market Fit with our Brand-New Value Proposition Designer Canvas
I’m a big fan of the Lean Startup movement and love the underlying principle of testing, learning, and pivoting by experimenting with the most basic product prototypes imaginable - so-called Minimal Viable Products (MVP) – during the search for product-market fit. It helps companies avoid building stuff that customers don’t want. Yet, there is no underlying conceptual tool that accompanies this process. There is no practical tool that helps business people map, think through, discuss, test, and pivot their company’s value proposition in relationship to their customers’ needs. The Value Proposition Designer Canvas is like a plug-in tool to the Business Model Canvas. The Canvas with its 9 building blocks focuses on the big picture. In this post I’ll explain the conceptual tool. The Value Proposition Designer Canvas Achieving Fit Customer Jobs First let us look at customers more closely by sketching out a customer profile. Ask yourself: What functional jobs is your customer trying get done?
Related: Job to be done - VP canvas