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Achieve Product-Market Fit with our Brand-New Value Proposition Designer Canvas

Achieve Product-Market Fit with our Brand-New Value Proposition Designer Canvas
I’m a big fan of the Lean Startup movement and love the underlying principle of testing, learning, and pivoting by experimenting with the most basic product prototypes imaginable - so-called Minimal Viable Products (MVP) – during the search for product-market fit. It helps companies avoid building stuff that customers don’t want. Yet, there is no underlying conceptual tool that accompanies this process. There is no practical tool that helps business people map, think through, discuss, test, and pivot their company’s value proposition in relationship to their customers’ needs. So I came up with the Value Proposition Designer Canvas together with Yves Pigneur and Alan Smith. The Value Proposition Designer Canvas is like a plug-in tool to the Business Model Canvas. The Canvas with its 9 building blocks focuses on the big picture. In this post I’ll explain the conceptual tool. The Value Proposition Designer Canvas Achieving Fit Customer Jobs Ask yourself: Customer Pains Customer Gains

Related:  Job to be done - VP canvas

Technique 1 - Jobs to be Done Highlight the human need you're trying to fulfill. A job to be done (JTBD) is a revolutionary concept that guides you toward innovation and helps you move beyond the norm of only improving current solutions. A JTBD is not a product, service, or a specific solution; it's the higher purpose for which customers buy products, services, and solutions. For instance, most people would say they buy a lawnmower to "cut the grass," and this is true. But if a lawnmower company examines the higher purpose of cutting the grass, say, "keep the grass low and beautiful at all times," then it might forgo some efforts to make better lawnmowers in lieu of developing a genetically engineered grass seed that never needs to be cut.

The Challenge of Business Model Innovation The Challenge of Business Model Innovation ASSOCIATIONS NOW, August 2010, Feature In the aftermath of nearly two years of severe economic turmoil, the most significant problem facing association boards, CEOs, and senior executives today is the task of creating organizations capable of thriving in the 21st century. Reaching this vital goal demands that associations embark on a comprehensive, dynamic, and ongoing process of reinvention, beginning with an intentional and imaginative effort to design, develop, and implement new business models (see sidebar "What Is a Business Model?" below) that fully integrate the inextricably linked pursuits of purpose and profit.

Business Model Fiddle Online Information Sharing Research More and more people use online tools to share information. However there is a significant lack of knowledge concerning the social dynamics of these tools. Ramen: Understand Your Customers and Build Better Products The Solution You Craft the Message Suggest a message for your customers to share on their social networks. Ask Customers to Join With a simple in-app pop-up, your customers can customize the message and give access to their accounts. How to apply the Jobs-to-be-done methodology to web design An common methodology in user-centered web design is the a combination of Personas and user stories. A Persona is basically a fictional user archetype. A model that is created from data. Data that should have been gathered by talking to real people. A Persona typically tries to represent the characteristics you need to know about the “typical” user of a web design.

Shifting your leadership as your company outgrows the startup phase The majority of popular leadership advice falls into one of two categories: Leadership for the small-business owner (which usually deals with entrepreneurialism, sales, financing, and other basic management and business skills)Leadership for managers in big organizations. For example, at least 50% of Harvard Business Review website articles mention at least one of the same handful of big companies (i.e., Apple, Wal-Mart, IBM, General Electric, etc.) However, not a lot has been written about how your leadership needs to shift as your company transitions from small to big.

business ecosystem - James F. Moore A business ecosystem describes the structure and behaviour of a network of high-tech organisations that share a key technological platform and the ways individual firms can flourish in such an environment. Dr. James F. Prototyping Tools and Process — Greylock Perspectives We hosted our latest Greylock Design Community event at Medium where leading designers across the Valley came to learn from each other and have a discussion about the various design tools and processes teams use. The design industry is undergoing a huge transformation — we are seeing more prototyping tools than ever before. This increase in the number and breadth of various prototyping tools is fueled by three factors: 1) the rise in mobile apps; 2) the rise of the importance of design; and 3) users expectations for well designed and intuitive applications. With the help of our design founding members — Lia Napolitano and Brooks Haasig — we issued a survey to quantify the prototyping process of design teams behind some of today’s most well designed products including Medium, Airbnb, Uber, Apple, Eventbrite, Pinterest and more. Here are a few key highlights from what we learned. Asset Creation:

What people really want – Nikkel Blaase – Medium Jobs, not users Creating remarkable products does not come from understanding typical customers. Products must serve core needs, not what people say they want. We should think less about archetypal customers and more about the jobs people want to get done.