SEO Is Dead. Audience Optimization Is Taking Its Place If you've ever tried to deal with search engine optimization, you most likely have, at some point or another, wanted to bundle your whole site up and toss it into the nearest virtual trash can. Particularly if you felt compelled to focus on keywords, or any other technique calculated to artificially pique someone's mouse clicks. You should be delighted to hear then, if you haven't heard yet, that the old-fashioned concept of SEO is deader than last week's sandwich. Google pretty much pounded the crap out of keyword stuffing and other absurdities with the search algorithm changes it's made over the last couple of years. And then Google made search secure, which means you can't even see what keywords someone used to get to your site. It's about time, because all the minutiae blinded entrepreneurs to what is really important: making a connection with an audience. Really Know Your Audience One hour a day, read. Translate Caring Into Specific Actions
How to Measure SEO Success Correctly measuring the success of an SEO campaign can vary greatly depending on the type of business you're in and your objectives. However, there are three key performance indicators (KPIs) that should always be considered when measuring an SEO campaign's effectiveness: Rankings TrafficConversions Not only can the information gathered from these three KPIs enable you to accurately measure your campaign's performance, they can also provide you with actionable data to improve your campaign over time. Rankings Keyword rankings are the most common and obvious KPI, especially when studies show that websites listed on the first page of Google receive up to 92 percent of traffic share. For example, let's say you're tracking 20 keywords, and all but five of these are on the first page of Google. On the other hand, you may discover that these keywords are simply too competitive, and based on your research, would not provide enough benefit to warrant the effort. Traffic Traffic Volume Traffic Quality
The Periodic Table Of SEO Success Factors | Sprk'd Content Marketing The Periodic Table Of SEO Success Factors Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” The chart below summarizes the major factors to focus on for search engine ranking success… The Periodic Table Of SEO Success Factors, used with permission A Quick Guide to Common SEO Terms 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
SEO Theory - SEO Theory and Analysis Blog » You will love these Digital Ghost recently asked what’s the most effective word you can use in a headline?. That took me back a few years. In fact, many people have studied the phenomenon of words that compel interest. If you’re in American politics, today’s most compelling words are “we made a huge mistake (but please don’t ask if I voted for it)” and “there are no weapons of mass destruction (except for the ones that were found)”. If you’re involved in the insurance industry, today’s most compelling words are some variation on “proven results”. If you’re in search engine optimization, today’s most compelling words are some variation on “free quality links”. In writing my effectively compelling title, I did my best to incorporate as many words from the traditional list (you save results health love proven money new easy safety discovery guaranteed) and the SEO list (quality links). One of my best-peforming banners of all time is still running on the Xenite network now. But let’s step back a bit.