No. 1 Position in Google Gets 33% of Search Traffic [Study] New findings from online ad network Chitika confirm it’s anything but lonely at the top. According to the study, the top listing in Google’s organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there: For the top 10 results, Chitika found: A similar study by the Chitika team back in 2010 showed comparable results, and Chitika suggests the findings validate the importance of SEO for online businesses. “While being the number one result on a Google search results page is obviously important, these numbers show just how big of an advantage websites of this type have over any competitors listed below them. For many, it’ll come as no surprise that the findings also showed a significant drop in traffic from Page 1 to Page 2 results. And whether you’re on Page 1 or Page 4, Chitika reports the top position consistently sees more traffic than others on the page. Interpreting Rankings and Traffic Data
Escape your search engine Filter Bubble! Google Search Operators: The Complete List (42 Advanced Operators) Google advanced search operators are special commands and characters that filter search results. They do this by making your searches more precise and focused. For example, the site: operator restricts results to those from a particular site: In this post, you’ll learn all of Google’s search operators and how to master them for SEO. Below is a brief description of what every Google search operator does. I’ve grouped them into three categories: Working – Works as intended.Unreliable – Not officially deprecated by Google, but results are hit-and-miss. Here’s the full list: Working Sidenote. You can also use the _ operator, which acts as a wildcard in Google Autocomplete. Unreliable Not working (officially dropped by Google) Let’s tackle a few ways to put these operators into action. My aim here is to show that you can achieve almost anything with Google advanced operators if you know how to use and combine them. Prefer video? Check out nine actionable Google search operator tips in Sam Oh’s video. 1.
Content Curation Primer Photo by Stuck in Customs What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. A content curator cherry picks the best content that is important and relevant to share with their community. Content curation is not about collecting links or being an information pack rat, it is more about putting them into a context with organization, annotation, and presentation. People and organizations are now making and sharing media and content all over the social web. Content Curation Provides Value from the Inside Out What does that mean for nonprofits and the people who work for them? For some staff members, content curation can be professional of learning. The Three S’s of Content Curation: Seek, Sense, Share Content curation is a three-part process: Seek, Sense, and Share. Getting Started
No. 1 Position in Google Gets 33% of Search Traffic [Study] | SEW New findings from online ad network Chitika confirm it's anything but lonely at the top. According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there: For the top 10 results, Chitika found: A similar study by the Chitika team back in 2010 showed comparable results, and Chitika suggests the findings validate the importance of SEO for online businesses. "While being the number one result on a Google search results page is obviously important, these numbers show just how big of an advantage websites of this type have over any competitors listed below them. The importance of SEO for online business is seemingly quantified by these latest statistics, which, judging by their similarity to those observed as part of the 2010 study, are not likely to change significantly in the near future." Interpreting Rankings and Traffic Data
10 of Google's Other Search Engines Google has a search engine. We're all familiar with it. It's at google.com. Search engines that search specific sub-groups of the web are known as vertical search engines. Google Scholar If you search for academic research at all (including high school papers), you need to know about Google Scholar. It will not always give you access to those papers (plenty of research is hidden behind paywalls) but it will give you access to any open access publications and a direction to start searching. Google Scholar ranks pages by taking into account the source (some journals are more authoritative than others) and the number of times the research has been cited (the citation rank). Google Scholar can also send you alerts when new scholarly research is published on topics of interest. Google Shopping Google Shopping (previously known as Froogle and Google Product Search) is Google's search engine for, well, shopping. Results usually show both online and local places to purchase items. Google Trends
Google hacking From Wikipedia, the free encyclopedia Hacker technique Basics Devices connected to the Internet can be found. A search string such as inurl:"ViewerFrame? History The list of Google Dorks grew into a large dictionary of queries, which were eventually organized into the original Google Hacking Database (GHDB) in 2004.[5][6] Google Dorking has been involved in some notorious cybercrime cases, such as the Bowman Avenue Dam hack[11] and the CIA breach where around 70% of its worldwide networks were compromised.[12] Star Kashman, a legal scholar, has been one of the first to study the legality of this technique.[13] Kashman argues that while Google Dorking is technically legal, it has often been used to carry out cybercrime and frequently leads to violations of the Computer Fraud and Abuse Act.[14] Her research has highlighted the legal and ethical implications of this technique, emphasizing the need for greater attention and regulation to be applied to its use. Protection References External links
OSINT sources