Contagious Content: What People Share On Facebook and Why They Share It Do you have an uncontrollable desire to yell, “KABAMA-LAMA!!!” more frequently than you already do? Then you definitely need to create Facebook posts that get more shares. In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. Facebook post best practicesReal Facebook case studiesNew research on how people interact on FacebookInformation about the marketing ecosystem on FacebookDiscussion of the concept of virality and whether it's truly possible on FacebookTips for creating highly sharaeable postsInformation on what mistakes make posts unshareable How To Gather Ideas, Turn Them Into A Novel - & Finish It In her third article for Writers & Artists, Nail Your Novel author Roz Morris gives her advice for researching and developing your book ideas. Writing a novel is a lengthy undertaking. Many novices launch in, compelled to write by an idea, a situation, a character or a world. But often the story runs out of steam; they paint themselves into a corner and invent so much they can’t keep it under control. So how do professional writers create novels that hang together well, juggle subplots and characters, add subtext, themes, ingenious levels of literary resonance... in fact, how do they even get to the end? The answer is surprisingly simple. No two authors will be alike, of course. Different as we all are, there are certain things most of us do to get from Chapter 1 to The End. 1. Professional authors rarely start bashing the keys as soon as they’ve had the idea. That doesn’t mean they don’t chase the muse, they just do it in other ways. 2. Usually we try to establish these basics: 3. 4. 5. 1.
7 Powerful Facebook statistics you should know for a more engaging Facebook page 2.7K Flares Filament.io 2.7K Flares × One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone. While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging. 1. Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. Wishpond’s data says that overall, photo posts get 120% more engagement than the average post, and photo albums actually get 180% more engagement. Especially Buffer’s new image posting feature let’s you right click any image on the web and then share it in full-size to your wall in seconds. 2.
The Secret Recipe for Viral Content Marketing Success Let's assume you know the basics: content marketing is one of the best ways to engage with audiences and potential customers online. It is useful for improving search rankings, increasing brand engagement and loyalty, increasing brand visibility, and encouraging social sharing and interaction. If you are a consumer-facing company in this day and age, you simply cannot keep up with the competition if you are not actively building your content marketing skill set. Easier said than done though, right? If any of this resonates with you, you are most definitely not alone. So, what do you do? You go back to the beginning, and you relearn the truth about what it takes to come up with content that works: content that shows what content marketing can really do for your business. When content goes viral: The example above shows a near 10 fold increase in our client's organic search traffic (from Google alone) after a single successful viral campaign. Strong emotional drivers What we learned
78 Tools for Writing and Previewing Markdown Markdown is a text-based markup language created by John Gruber in 2004 as a way to write in an easy-to-read format that can be converted into HTML. It uses a very simple formatting syntax of familiar punctuation and characters, which makes writing content for the web a faster and more intuitive experience. As Markdown grows in popularity, new tools and applications have sprung up to cater to writing, converting and previewing the markup language. This post concentrates on 78 of the best tools and applications for writing and previewing Markdown, including resources for Windows, Mac OS X, iOS and the web. Are there any Markdown tools we may have missed? 1. Markable is a powerful online Markdown editor, with syntax highlighting, auto indent and unindent, current line highlighting, and line numbers. 2. Markdown Here helps you write email more quickly and powerfully without extra effort, as the tool eliminates all of the hassle of formatting email. 3. 4. 5. 6. 7. iA Writer 8. 9. 10. 11. 12.
Brand Affinity vs. Brand Loyalty in a Social Media World - Social Media Strategy, Management, Monitoring, Analytics & Tools for Media ROI The social sphere, with its vast pool of micro-content, offers advertisers and businesses an entirely new way to generate positive feelings from consumers toward their brands. The idea is not to focus solely on building brand loyalty, or convincing consumers to buy something immediately, but to foster brand affinity by providing those engaging in online social communities with meaningful information that helps them form a personal connection with your brand. Brand affinity goes way beyond brand loyalty. Brand loyalty, in essence, is about buying a product because it stands for something, such as purity, or because it is a known quantity (e.g., familiar to you). The consumer thinks, “It works, I like it, I buy it.” Brand affinity, meanwhile, is about a consumer having an emotional connection with a brand. Look at FedEx: Following the BP oil spill in the Gulf of Mexico through their social media monitoring programs, FedEx learned that a rare breed of sea turtles was at risk.
Content Marketing - Think Campaigns Not Just Links, Your Guide to TOFU Content Marketing is without doubt the most popular member of buzzword bingo at the moment. With updates like Panda and Penguin (easily track all this with SEOMoz's Algorithm Tracker) and the devaluation of low quality links, the role of content in SEO has never been greater. Many of the large SEO agencies are doubling down on their efforts to sell themselves as content strategists, not just SEO consultants, and where the big agencies go, usually everyone else follows. With the next Google Penguin update (dependent on when this post is published, it may have already been released) touted to be "jarring and jolting" for a lot of webmasters, we can expect content marketing's shine to get even greater. Changing from "build" to "attract" What's being sold as "Content Marketing" - is truly great content that people want to share and link to = hey presto ... you're #Number1inGoogleB*tches. There is more to Content than Links Content Marketing is so much more than getting links. # Objective 1. 2.
Freelance Writing Online: What Are You Worth? I didn't know what I would get paid to write this article. I didn't ask. It doesn't matter. It won't make a tangible dent in paying the rent on my apartment in Brooklyn, or, for that matter, rent on an apartment in any other city. By the time I finish the research, the interviews, the writing, and the editing, whatever small sum—$30, $125, $200—this site pays me will pale in comparison to the effort. It's not "worth it" in a traditional monetary sense. It's not news that making a living by writing on the Internet is a tough business. Nicholas Jackson worked as an editor at TheAtlantic.com and saw the math first-hand. Assume an editor pays a writer $100. There is a general correlation between good, hard work and success, but it's not one-to-one. In that way, making money on the web has much in common with book publishing, just with more cat photos. The Internet democratized writing. But the destruction of the job market hurts not only the quantity, but the quality. I'm lucky.
5 Ways to Market Your Boring Business on Facebook | Kyle Marvin Even though popularity continues to grow for social media platforms like Instagram, Vine, Tumblr & Pinterest, the granddaddy of them all is still Facebook. I don’t diminish the importance of the other networks in your overall marketing strategy, but the fact remains that Facebook is the most popular in terms of membership and time spent. It goes without saying any business big or small needs to have a presence on Facebook, especially moving forward to the SEO of 2014 and beyond. But… My business is boring. How do I rock it on Facebook? An Introduction to “EdgeRank” Before I go into some specific strategies, I want to catch you up on Facebook’s “EdgeRank” algorithm. That means that just because you post something, doesn’t mean everyone will see it in their feed. Of course, some small businesses aren’t as visually or socially interesting as others, which is why we as marketers must get creative. What Not to Do Don’t post only text. 1. 2. Mix up your content by posting: 3. 4. 5.
Adjust How You Think About Content (It Could Actually Lessen Your Workload) Content is one of the more important aspects of your website, but it can also be the biggest pain. Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners -- and even some marketers -- are generally not writers. Thus, having to come up with topics, read over submissions, and create original content is quite groan-worthy for many. If implemented properly, though, content can easily lessen your overall workload plus save costs. Create Once, and Create Well Think of content as an investment, if only for the SEO value it will provide. So while one hour today may seem impossible, that one hour of work could drive hundreds or thousands of leads in, say, ten years. Talk about ROI. This concept of creating once, and creating well, should be applied to marketers at any stage -- but none is more critical than marketers undergoing a website redesign. Crowdsource Content Work Closely With Sales Recycle and Reuse