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Contently: Empowering and connecting quality reporters and publishers. Let’s Celebrate Google’s Biggest Failures! “We celebrate our failures,” Google CEO Eric Schmidt said yesterday when speaking at the Techonomy confernce, in response to the surprise closure of his company’s Google Wave product. When it comes to failures, Google’s celebrating more than you might realize. Some believe that anything Google touches is golden. Yesterday’s closure of Google Wave is another reminder of how this isn’t so. Below, a summary of important Google products that haven’t made the cut, over time. For each product, I’ve also pulled a “celebratory failure quote.” I agree. On to the failures, listed in order of closure date: Google Wave (May 2009 to August 2010) Google Wave was perhaps one of the most heavily hyped products that Google’s put out, only to have it fall on its face. But rather than the revolutionary communications change that Google suggested Wave would be — a step beyond email and instant messaging — Google Wave found little adoption and lots of head scratching about what to do with it. And:
How to Create a Web Content Strategy For Your Company These days, it's no longer enough to have an inviting storefront and amazing products on your shelves, whether physical or digital. Fueled by social media, with which even the search engines scrambling to keep up, the Web is now happening in real time. How can a small company stay competitive? One critical component of the answer to that question is something that most businesses have never had to consider doing in the past: become a publisher. Your Site Needs a Blog Having somebody design and build your website is only half the battle. When you first start out, your company blog should be set up as a subdirectory (www.company.com/blog) rather than a subdomain (blog.company.com). From a design standpoint, the blog should be visually consistent with the rest of your site, at least as far as the header and navigation are concerned. While you're at it, it's worth considering moving the rest of your site onto the CMS as well to make updating that content easier. Not a Writer? Campaign Monitor
Content Marketing Software Platform | Hire Freelance Writer Internet Marketing Software Tools for SEO, PPC, Social Media & Email Marketing L'externalisation marketing > Fonctionnement Quelles que soient votre entreprise et votre activité, My Marketing Manager s'adapte à vos besoins et vos projets. Grâce à une structure souple et efficace, nous couvrons tous les domaines de compétences du marketing. Après évaluation de votre situation, nous vous déléguons un responsable marketing qui devient votre interlocuteur unique et vous assure disponibilité et réactivité dans la mise en œuvre des actions proposées. Tout comme un responsable marketing interne, il gère l'ensemble des ressources allouées par My Marketing Manager et vous fournit un compte rendu régulier sur l'avancement des missions. Si votre entreprise nécessite la gestion d'autres prestataires, votre responsable marketing externalisé s'en charge également.
Rdio Gaga: How Spotify’s Inferior Rival Is Playing America Like A Violin Poor old Spotify. Less than a week after Billboard magazine reported that the music-on-demand service had “rebooted” its negotiations with US labels, rival service Rdio has just opened its doors in both the US and Canada, proudly boasting deals with many of those same labels. So what gives? What does Rdio – another European startup boasting unlimited music, anywhere – have that Spotify doesn’t? Two words: faux humility. But I’ll get to that in a second. So here we go: Spotify is amazingly slick as a product. But here’s what would also be a thing of beauty: a magic ATM that, using a slick point and click interface, handed out free dollar bills, printed with tiny ads. Like that magic ATM, Spotify’s app is writing checks its business model can’t cash. And yet to read the European business press – or what passes for it – you’d think that all is well at Spotify. Oh, yes, Rdio. By playing the colonials like a violin. Daniel, You and I can agree on one thing: Europe is better than America.
Zingerman's Delicatessen | www.zingermansdeli.com | You Really C Hire Freelance Writers - Content Marketplace - WriterAccess Customer Communication Tools | Sales & Marketing | VisibleGains The Creative Push When does creativity strike? I struggle with this concept on a daily basis. An old friend of mine is a creative copywriter. The waiting isn't the hardest part. Some people, wrongly, assume that waiting for these ideas to strike is the hardest part. Forcing it. I do force myself to write. My water broke. I'm in the middle of editing my second business book, CTRL ALT DEL (it will be out in Spring 2013). The blank screen. My MacBook Air is the most intimidating tool I have ever encountered. Lift the lid. I see people all of the time who are simply not spending enough time starting. Change the world. I'm on my way to Silicon Valley for a few days. What are you waiting for? By Mitch Joel
PPP To Poll For Daily Kos Markos Moulitsas, who first fired his former polling partner Research 2000 in June and subsequently filed suit alleging that polling conducted by that firm was fraudulent, announced this afternoon that his DailyKos website will soon resume polling with two new partners: Public Policy Polling (PPP) for "horserace" polling in statewide contests and another pollster to be named later for national surveys. The first survey, to be fielded in Delware, will be released next week. Moulitsas was also quick to tweet what will amount to a new standard in polling disclosure: And while we won't be able to do it next week, both pollsters have agreed to RELEASE ALL RAW DATA. Access to raw data will mean that anyone with basic statistical software will be able to use the data to run their own tabulations or analysis. Tom Jensen, PPP's polling director, provided this reaction for The Huffington Post: I'm so excited about all of this I can barely contain myself.