What Is Civic Media? Thursday, Sept. 20, 2007 5 - 7 p.m. Bartos Theater Abstract In Bowling Alone (2000), Robert Putnam wrote about a generation of Americans cut off from traditional forms of community life and civic engagement, passive consumers of mass media. Speakers Chris Csikszentmihalyi is Muriel R. Beth Noveck is professor of law at New York Law School where she directs the Institute for Information Law & Policy. Ethan Zuckerman is a fellow at the Berkman Center for Internet and Society, Harvard Law School, and co-founder of Global Voices. Co-sponsors: MIT Comparative Media Studies and the MIT Media Lab. Summary By Greg Peverill-Conti [this is an edited summary, not a verbatim transcript] This is the first in a series of Forums that will highlight the activities of the new Center for the Future of Civic Media (C4FCM), a collaboration between MIT’s Program in Comparative Media Studies and the MIT Media Lab. For Jenkins, “civic media” can describe any use of a medium that fosters civic engagement.
Developing a communications strategy Step-by-step guide to producing a comms strategy for your organisation. Includes exercises and downloads. A communications strategy is designed to help you and your organisation communicate effectively and meet core organisational objectives. Here we look at the key elements of a communications strategy as well as how press/PR plans, web strategies and marketing plans fit into your organisation’s overall communications strategy. Writing your communications strategy 1. It is useful to say up front why you have developed a communications strategy and what you hope to achieve with it. "This communications strategy shows how effective communications can: help us achieve our overall organisational objectivesengage effectively with stakeholdersdemonstrate the success of our workensure people understand what we dochange behaviour and perceptions where necessary." 2. a) PEST Analysis See more on PESTEL analysis in our strategy section. b) SWOT Analysis c) Competitor Analysis 3. 4. 5. 6. For example: 7.
MikroAct: Sharing Tactical Urban Actions entry MikroAct is an open source platform and participatory urban initiative which mobilizes communities through collective actions. Through a set of collaboration and mapping tools, it allows coordination, sharing and replication of civic and DIY actions. Mailboxes installed in districts MikroAct is a civic engagement platform based on community-sourced, participatory research and collaborative design. Platforms for interfacing city institutions with publics emphasize the role of government in the performance of civic action and individual citizens in the articulation of issues. Based on community research in a Moscow city district that began last summer, we have identified the need for tools that support collective, community-based research into problems and solutions. Since the release of our prototype, we have organized a series of community feedback sessions as well as extensive design review, thorough process of redesigning the website’s second version in terms of usability. Links
Examples | The Digital Engagement Guide The Digital Engagement Guide Ideas and practical help to use digital and social media in the public sector Skip to content Filter by: Search Get our weekly email round-up We'll send you a digest of new stuff from this site each week. No spam. Examples Defra Tour de France infographic on protected food names A lovely little tactical campaign infographic from Defra, combining their Google Map of protected British food names, with the route … Read more » – Defra Tour de France infographic on protected food names #CreateUK on Pinterest A great example of curating content rather than necessarily creating it all: #createuk has been a week-long digital campaign by … Read more » – #CreateUK on Pinterest We are #BuildingBritain Nice use of Tumblr, a flexible blogging platform, to showcase teams and businesses around the UK who are physically ‘building … Read more » – We are #BuildingBritain What works well: School Food Plan Defra on Vine: Flood defences Voices of Britain Tackling Bovine TB Swansea Scrutiny
Knight Foundation News Challenge - Home Digital Engagement Framework : Structure your thinking about digital strategy SOLIDARITES INTERNATIONAL | Aider plus loin The Dragonfly Effect - Small Acts Create Big Change Make stories part of your culture — and more than that, the integrity of your culture. All-hands meetings can be pivotal here. Stories are often the best way to relate how a company is doing, what people are doing well, and what they could be doing better. In practice: Capturing moments, good or bad, in story form can authentically connect your employees to your company, and increase their commitment to their work. 7. The best tactic here is to create an internal “story bank,” or database of stories, where employees and even customers can write and submit stories complete with titles. Nike, Apple and eBay all harness stories as tools to crowdsource ideas — especially what their consumers are really passionate about. In Practice: Comcast pioneered one of the very first effective campaigns on Twitter when it launched @ComcastCares. To start, Comcast simply trolled Twitter for mentions of the company, identified complaints, and addressed individuals publicly on the platform.