8 New and Underappreciated Marketing Resources from Google
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We have a bit of a complicated relationship with Google In the SEO/inbound community. We are often the first, and loudest, to call them out when they get their priorities messed up or hoard data for questionable reasons. But on the whole, we use more of Google's wares than probably any other industry. At Distilled, we use Google Apps for email, calendars, document collaboration, reporting, Google+ for internal sharing discussions, Hangouts for live video, chat, and webinars. While working with our Creative team to plan a data visualization project recently, I learned about a relatively new service from Google (Consumer Surveys — see below), and it got me thinking about other Google projects that have proven to be useful for our work and those that promise to be in the future. Analytics & Tagging 1. Uses & benefits of Universal Analytics: 2. 3. Market Research
Les réseaux sociaux | Je vous présente Google Plus
Au départ, Google+ a repris les fonctionnalités de Facebook en ajoutant quelques nouveautés comme les hangouts, les vidéos de groupe, ou le classement des contacts dans des cercles indépendants les uns des autres.Google ajoute régulièrement de nouvelles fonctionnalités à son réseau social. Sont récemment apparues, par exemple, la recherche locale et les communautés.Google intègre petit à petit ses principaux services à Google+. Malgré l’accroissement du nombre de fonctionnalités, Google a réussi à conserver une certaine simplicité d’utilisation.Il suffit de comprendre le fonctionnement de Google+ et de prendre quelques bonnes habitudes pour l’utiliser facilement et efficacement. Présentation du réseau Google+ est un réseau social. Vous choisissez qui peut voir les contenus que vous partagez. Les personnes qui voient vos contenus peuvent agir sur ces derniers. Elles ont également la possibilité de partager à leur tour votre publication. Créer votre profil Google + Modifiez votre profil
Bill Gassett - Google+ - PageRank, Link Juice & SEO for Google+ Communities. Can…
PageRank, Link Juice & SEO for Google+ Communities. Can PageRank save G+ Communities becoming FB link farms? ① G+ Communities have PageRank, another Aha! Moment. ② Is PR in communities a good thing, or is it a bad thing? ③ Automated posts are the perfect recipe for ZERO PageRank. ④ Why didn't G make all links in Communities nofollow? ① G+ Communities have PR was another Aha! Quality & engagement is something I covered previously as important to acquiring good PageRank. While analyzing some Google search results -a favorite pass time of mine, or a bad habit, I don't know which-I noticed a link I had shared of the PageRank Part 3, article that outranked my own post and realized that was only possible if the community had PageRank. Turns out that was exactly right. You might wonder if they can give PR as well, or bleed it. ② Is PR in communities a good thing, or is it a bad thing? Won't it just attract more spammers and link dumpers? Now that would be just awful! "Hello? And why? Ready?
How to Create a Social Media Strategy By Spying Your Competitors
Are you struggling to create a social media strategy for your business? Lacking insight into the social behaviors of your customers? No data, no problem! Chances are your competitors have done all the hard work and all you need to do is look for it. In this post, I’ll show you how to research the competition’s social game plan so you can build a solid social media strategy of your own. Finding the Fundamentals When it comes to social media marketing, you need to answer a few fundamental questions: Should your business be on social media? Everyone must answer these questions, including business owners who want to create a strategy for their own business, marketing managers who need to convince their CEO to invest in social media and consultants who create strategies for clients in a wide variety of industries. Fortunately, you can find answers through the process of competitor research. Keep reading to discover how to get insight on your competitors. #1: Comparing Audience Size 1. 2. 3. Wildfire
Jaana Nyström - Google+ - Promote your Google+ Page Try these different strategies…
The Beginner's Guide to Google+
When Google+ entered the social space in 2011, it was met largely with skepticism. Joining a crowded field with platforms such as Facebook and Twitter, many users questioned the need for another social network. But roughly two years later, Google+ has established itself as the second-largest social media site in the world and boasts a monthly active user base of 235 million. And some of the products that Google built into the platform, such as Hangouts and Communities, along with its added integration in Google News that can benefit an active poster, have made Google+ an intriguing network for all users. If you're a newbie to Google+, these tips will help you get started. Creating a Google Account First things first, in order to have a Google+ account, you must have a Google account. Next, you'll be prompted to add a profile photo to accompany your Google Account. After adding your profile picture, you will then be redirected to your new Gmail account. Creating Circles Navigating the Stream
How to Add Google Author Tags to Your Blog for Improved Search Results
Does Google know you’re the author of the content you publish online? If you answered “I don’t know,” chances are you haven’t heard of a very powerful piece of HTML markup code known as rel=”author”. When implemented correctly on websites or blogs with authored content, this small addition to your articles can have a dramatic impact on how your content appears in Google’s search results. This article will explain exactly what rel=”author” is, why you need to pay attention to it and most importantly, how to set it up on your website or blog. What is rel=”author”? Most of us are familiar with the HTML anchor tag as a way to link out to content as seen in this image: Standard anchor tag linking to Google+ account. In that traditional format, the “href” part of the markup is called an attribute of the anchor tag that references the location of the content being linked to. Now, if we add the attribute rel=”author” to the anchor tag, the link looks like this: How to Implement rel=”author”
About Feedblitz
FeedBlitz is the only all-in-one service combining email marketing, social media and RSS feed management. FeedBlitz’s set and forget email service takes the pain out of email marketing and newsletter updates. Automatically create mailings from any RSS feed, easily manage multiple mailing lists, filter by content preferences, and more. Features and benefits include accelerated social sharing, outstanding deliverability, powerful scheduling, monetization, easy subscriber management, autoresponders, email and RSS subscriber reporting. FeedBlitz also enables end users to monitor any feed or blog, anonymously if they wish, regardless of whether the publisher of that feed is using FeedBlitz. Publisher Services Independent sources show that adding an email option to your blog can boost your readership by over 50%, and a typical site may experience a 30% boost in active subscriptions. FeedBlitz enables you to bridge these worlds.
