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How people read online: Why you won’t finish this article.

How people read online: Why you won’t finish this article.
Photo by Roslan Rahman/AFP/Getty Images I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. You “bounced” in Web traffic jargon, meaning you spent no time “engaging” with this page at all. So now there are 100 of you left. OK, fine, good riddance. Wait, hold on, now you guys are leaving too? I better get on with it. Schwartz’s data shows that readers can’t stay focused. OK, we’re a few hundred words into the story now. Take a look at the following graph created by Schwartz, a histogram showing where people stopped scrolling in Slate articles. A typical Web article is about 2000 pixels long. Courtesy of Chartbeat Chartbeat’s data shows that most readers scroll to about the 50 percent mark, or the 1,000th pixel, in Slate stories. Or look at John Dickerson’s fantastic article about the IRS scandal or something. A Slate Plus Special Feature:

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If You’re Confused About Your Myers-Briggs Personality Type, Read This: An Intro To Cognitive Functions If your first introduction to the world of Myers-Briggs was through an online test, chances are you’re confused about your type. Online tests are notorious for giving inaccurate/changing results, for the following reasons: (1) The questions are overly theoretical and can be unclear. (2) The self-bias factor (that is, seeing yourself as you’d like to be rather than as you are) skews results immensely. Appendix: A Gallery of Archetypes - Caroline Myss The archetypes listed here in boldface type are just a few of the many ancient patterns that exist in human consciousness. Many additional archetypes that are closely related are mentioned in parentheses, such as Hermit (found under Mystic), Therapist (under Healer), or Pirate (under Rebel). Please read through the entire list, looking at all the archetypes in parentheses, before assuming that the one you’re looking for isn’t here.

Alison Armstrong Men and women may never truly understand each other, but as a nationally-known educator and expert on understanding the sexes and their influence on one another, Alison Armstrong may come quite close. Her research and knowledge became the foundation for Partnership, Adoration, and Xtasy (PAX) Programs Incorporated, and as CEO and co-founder, Armstrong inspires staff and participants alike with her approach to creating harmonious connections between men and women. PAX workshops celebrate the concord and discord of the sexes, and educate students with the skills necessary to create successful relationships. Armstrong has had a hand in activist work too, working with the homeless, hungry, and children for many years, and is the founder of the Orange County Summit for Children. Yogi Times: What has been the most challenging aspect of your personal journey, and how has that strengthened you? YT: What do you consider to be your greatest strength, and your deepest weakness?

Here’s Why Public Wifi is a Public Health Hazard — Matter Session 1: Let everyone connect to our fake network The waitress serves us our coffee and hands us the WiFi password. After Slotboom is connected, he is able to provide all the visitors with an internet connection and to redirect all internet traffic through his little device. Most smartphones, laptops, and tablets automatically search and connect to WiFi networks. Don't Like Amazon? Alternatives To The Kindle eBook Reader App For Android I do a lot of reading and I’m a big fan of the digital revolution in the world of publishing. Nothing beats the feel and smell of a fresh new book, but on the other side of the spectrum, nothing beats the portability and convenience of an eBook The Kindle was mocked when it first debuted, but now it has become a staple for next generation readers. I’ll say it up front: the Kindle app for Android is pretty nice. The text is extremely readable, the preferences aren’t too rigid, and it aids in immersing the reader into the story. However, it has its own set of flaws (get around it with DRM removal) that send readers looking for an alternative that’s just as good. Looking to get away from Amazon, the Kindle, and DRM?

Allostatic load It is used to explain how frequent activation of the body's stress response, essential for managing acute threats, can in fact damage the body in the long run. Allostatic load is generally measured through a composite index of indicators of cumulative strain on several organs and tissues, but especially on the cardiovascular system.[citation needed] Mercury Levels in Sushi: Safety List for Pregnant Mothers Most women who are pregnant or wishing to become pregnant have heard the warnings about eating sushi. There are risks to pregnant women due to certain bacteria and increased exposure to mercury. But, women also need to remember that not all sushi is uncooked, and most fish contain essential nutrients and vitamins needed for growth and development of their baby.

Why constructive journalism can help engage the audience While the belief that 'if it bleeds it leads' – that bad news sells – is still very much out there, the idea of 'solutions' or 'constructive' journalism is built on the basis that people want more from the news they consume. Constructive reporting aims to produce stories that give the audience a more comprehensive look around the issue at hand, focusing on solutions for problems rather than just the problems themselves. Cathrine Gyldensted, a journalist who teaches at Denmark's School for Media and Journalism, has been planning to set up a national centre for constructive journalism in the belief that journalism urgently needs innovation, but on content rather than platforms. According to Gyldensted, more and more people who use news media say they do not want such a negative 24/7 news cycle. "What I would call constructive journalism engages readers and listeners and viewers more," she told in a podcast last week. Screengrab of the Fixes column, New York Times

The Four Burners Theory: The Downside of Work-Life Balance One way to think about work-life balance issues is with a concept known as The Four Burners Theory. Here’s how it was first explained to me: Imagine that your life is represented by a stove with four burners on it. Uncovering Algorithms: Looking Inside the Facebook News Feed How can the public learn the role of algorithms in their daily lives, evaluating the law and ethicality of systems like the Facebook NewsFeed, search engines, or airline booking systems? Today, the Berkman Center hosted a conversation about the idea of social science audits of algorithms. Presenting were: Christian Sandvig is a Research Professor and Associate Professor in Communication Studies and at the School of Information at the University of Michigan, where he specializes in research investigating the development of Internet infrastructure and public policy.