8 Essential Apps for Your Brand's Facebook Page Alison Driscoll is an interactive copywriter and social media consultant who specializes in . She authors a blog at alisondriscoll.com. Not even a year ago, Facebook was still being dismissed as a silly site intended to help college kids slack off. Indeed, that is what helped the social network take hold with a large number of users, but it has proven its worth in business and by now, nearly everyone is on board. Companies of all sizes are scrambling to get on the site and reach both new and current customers with a Facebook Page, the Facebook preferred method for user interaction with a brand, company or public figure. An effective Facebook Page not only attracts fans, but is sticky so that fans keep coming back and may even share the content on the Page. Applications 1. This app was originally a Facebook feature that they then converted into an application; as such, it is sponsored and maintained by Facebook and less likely to break or be abandoned. 2. 3. 4. 5. 6. 7. 8. Britney Spears
HOW TO: Optimize Your Company's LinkedIn Profile Adam Kleinberg is co-founder and CEO at Traction, an interactive agency that aligns psychology with technology to create ideas that work. Look for Traction's LinkedIn page and free toolkit. Catch him tweeting at @adamkleinberg and blogging at tractionco.com/blog. Boasting 90 million users, LinkedIn is one of the social media titans. For business professionals, it has become an essential tool for staying connected to their business network. But for companies, there’s been little reason to pay attention to their presence there. In November, LinkedIn quietly introduced an upgrade to LinkedIn Company Pages that makes it both a critical and powerful tool for managing your company’s digital presence (especially if you market B2B). Here’s a primer to help you plan and make the most of some of the powerful new features on LinkedIn Company Pages. The Basics The basic features have not changed since previous iterations of LinkedIn Company Pages. Products & Services YouTube Videos Recommendations
Startup Launches to Link Loyalty and Social Media at Point of Sale [EXCLUSIVE] New startup SNAP launches Wednesday to help businesses automatically connect the dots between their existing in-store loyalty programs and their customers' social media behaviors. The SNAP service is now commercially available after having been piloted by Tasti D-Lite for more than a year. Once deployed, SNAP's patent-pending technology implicitly "checks in" the customer to his or her configured social networks each time a transaction occurs. The platform enables businesses to automatically reward customers with points, badges, discounts and the like for socially sharing that in-store activity back to Facebook, Twitter and Foursquare. SNAP exists as a business layer that sits on top social channels. Businesses can configure badges — trophies, stamps, kudos or anything in that vein — and reward users for certain types of chain transactional or social activity. Image courtesy of iStockphoto, fotofrog.
How to monitor social media mentions in five minutes a day - TNW Lifehacks One of social media’s biggest obstacles is the amount of time required to do it properly. But it is an obstacle that can be overcome if you put some simple and effective processes in place. In this tutorial I’m going to walk you through a system that will help you stay on top of the bulk of your social media mentions. The best part? Once set up, you only need five minutes a day to make it work for you. Step One: Set up a ‘monitoring’ folder The system I’m going to show you makes the most of the bookmark folders function within all major browsers. In this example I’ve called it ‘Monitoring’ and this is where I’ll store my tools and pre-set searches (the reason for this will become more apparent later in this post). Step Two: Gathering your tools Now that our folder is set up, we can start to pull in the various tools we’ll use for monitoring purposes. The tools you’ll need include: We’re after relevant data, not data for the sake of it. Step Three: Tailoring your search parameters
5 Tips for Optimizing Your Brand’s Facebook Presence Steve Coulson is a partner at The Advance Guard, a new media company that creates radical marketing programs using disruptive technologies, community platforms and social media. So – you’ve set up a Facebook public profile for yourself, your brand or your company, and you’re starting to post content. Now what? If you’re like me – a tinkerer and tweaker – you might be interested in ways to fine-tune your profile for maximum affect. This post is part of Mashable’s Facebook Week. 1. Facebook specs recommend that profile pictures should be 200px wide, while height can vary as needed. You'll find the system crops images when generating a thumbnail, losing information around the edge. Also bear in mind that regardless of the shape of your profile image, Facebook thumbnails are square (with rounded corners), and sized based on the length of the shortest side of your image. 2. 3. Public Profiles now allow separate default landing areas for Fans and Non-Fans. 1. 2. 3. 4. 4. 5. 1. 2. 3.
SMO vs. Engagement: Why They're Different and How You Can Rock Both Many brands and organizations developing digital strategies have moved beyond asking whether Twitter and Facebook presences are necessary. (Yes, they are.) Now the question is: We're on the social web, so how do we make the most of it? There are two key methods for supercharging your social strategy: social media optimization (SMO) and engagement. Here's an in-depth look at each approach, and how you can combine both tactics to drive the distribution of your content. Social Media Optimization SMO can be valuable for getting more visits to your site. In general, a certain audience exists on each social networks. Timing is also important for SMO. Another SMO necessity is understanding how people are using the platform. These steps may improve your click-through rate, but remember they're just one piece of the web publishing puzzle. Engagement While SMO can help bring people to your site, engagement brings the right kind of people to your site. So what exactly is engagement? Conclusion
Custom Facebook Fan Page Pricing Frequently Asked Questions Is there a catch? How long does my free account last? There is no catch and no commitment. Why do I have to sign up using my Facebook Account? Pagemodo offers services that are directly integrated with Facebook. I already created a Facebook page on my own, can I still use Pagemodo's services? Absolutely. Can I create more than one custom tab for my Facebook business page? Yes! Is there benefit for choosing yearly (annual) billing? Yes, we offer discounts of 30% or more on long-term commitments compared to the monthly pricing. What happens if I cancel my paid account or it expires? If you cancel your subscription and return to the Free package, the pages you've designed with Pagemodo will be taken offline. How do I get charged if I purchase during a sale? If you purchase a monthly package, the sale discount will apply for your first month of service. Is there an affiliate or reseller program for agencies? Yes, we offer both. What are your terms of service?
Moontoast, Your Social Commerce Platform How to effectively moderate forums As regular readers will be aware, I have often written about the importance of moderation. Articles I have already written on this subject include ‘The importance of speedy moderation‘, ‘Responding to a community revolt‘ and ‘Personal advice – abusive members‘. In this article I want to be a little more specific and write about the most effective way of moderating your forum. Why forum moderation is necessary If you don’t moderate your forum, it is likely to be overwhelmed with spam – this is the primary reason why I ensure all the forums I run have some degree of moderation. Many feel moderation is in place to prevent arguments and abuse between members – I don’t disagree with this view; I feel it’s an important role but one that should come secondary to dealing with forum spammers. Spam and abusive posts are detrimental to your online community – you must moderate your forums to prevent irreversible damage from taking place. Why moderation should be taken seriously inShare4 Similar Posts
Gigya Launches Platform To Give Businesses Access To Users’ Complete Social Identities Many companies have begun to realize that social is not just a new channel or a new fad, it’s a new way of doing business. But learning the ropes, how to use social networks and social channels, and optimize and tailor social features for one’s business is easier said than done. This is where Gigya enters the equation. The startup offers a SaaS technology (or a social CRM platform, if you will) to help businesses make their websites social, integrating their online appendages with Facebook, Twitter, LinkedIn, etc. and consolidating the best social features into one solution. To date, the startup supports more than 280 million users each month across more than 500,000 sites, with customers that include names like CBS, Fox Sports, Intuit, The Coca-Cola Company, The Home Depot, and Turner Networks, to name a few. What sets the Identity Management Platform apart from other user management systems is that it combines both social data and on-site activity data (like commenting and sharing).
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