13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official news announcement strategy, but Rand Fishkin's Moz team orchestrated a smooth move with its Twitter following and branded handle. The Tweet Goes on, Grows up The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. Websites are now taking a backseat as social media networks offer more control. Twitter PR Tips to Increase Media Coverage Speed Pitching, Better Than Speed Dating? Twitter Timing is Everything
Pinterest Marketing Are wondering how to get more Pinterest followers? Are you looking to increase your Pinterest engagement and drive traffic? In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business. Why More Pinterest Followers? More Pinterest followers can help you get more likes, repins, comments, clicks and impressions. This can then help drive traffic, increase sales, generate leads and build your Pinterest brand. It also provides an opportunity for you to generate more engagement with your customers. Here are the tips: #1: Add the Pinterest Follow Button The Pinterest follow button diverts website visitors to your Pinterest page, thereby attracting followers. Install the button in several prominent places on your website and blog—the header, footer, sidebar, etc. To create your button, use the widget builder page on Pinterest or create a custom button that matches your branding. The Pinterest buttons can help convert website visitors into followers.
Pinterest Board Tips for Businesses Learning to use Pinterest is pretty simple. You probably figured out how to create boards, add pins and follow other pinners in just a couple of sittings. If you use Pinterest as a marketing tool, there are a few more skills you can learn to help you share the best pins, create ideal boards and find the right followers for your brand. Create Group Boards You can turn any board into a group board by clicking the board’s Edit button and entering the full names or email addresses of other users into the Who Can Pin? You can create secret group boards, as well. Your pins will not be available to anyone unless you decide to turn the Secret setting off. Optimize Descriptions Although the first thing other users will notice is your images, the text you include is important, too. Keywords are crucial, as Pinterest users will search for specific items or themes, but be sure to include them in a conversational and informative manner. Engage and Connect Maximize Photos
8 Types of Twitter Cards Businesses Are Using Do you know what a Twitter card is? Do you wonder which one is a fit for your business? Twitter cards enrich your tweets with additional content, media and calls to action. In this article I’ll share eight types of Twitter cards, how to install them and their analytics options. #1: The Summary Card If your business has a blog or any page devoted solely to information, then you need the summary card. There is also a summary card with large image, which includes just that—a larger image from the page, as opposed to a square thumbnail image. If you have a global audience, @Google‘s tips for internationalizing homepages is worth reading: Search Engine Land (@sengineland) May 13, 2014 It also includes three ways to click over to the article: the image, the post title and the View on Web link. #2: The Photo Card The photo card is great for any business or website featuring art or photography. Twitter photo cards showcase photos and art. #3: The Gallery Card #4: The App Card
The Social Media Fog is Rolling In Well, we are definitely in the midst of the rise of social media… It is no longer a fad. It is no longer weird. It is no longer just your kids on there. The stodgy leadership of your gigantic company knows that social media can’t be ignored anymore. The budgets are not only there to be spent, but are actually starting to swell. There are people with enough experience to be hired to take on roles defined for the digital space. There is actually a digital executive now, and he or she is one of the most popular folks in any building I walk into. Back then, after using social media analytics to inform the business on a project by project basis, my partner and I presented to the VP of Corporate Marketing asking for him to spend $275,000 the next fiscal year on a full time analyst from our analytics vendor. So what’s the point of this? So what is the social media fog? Your efforts to market under these conditions is guesswork (at best) without listening What are three things you can do?
3 Unique Ways to Use Pinterest for Business Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies. In this article, I’ll show you three ways to build a successful Pinterest presence for your business. Strategy plays a vital role in success on Pinterest. #1: Increase Your Brand Authority Do you want to establish authority in your field? Middle Sister Wines positions itself on Pinterest as an authority in the wine industry by creating several Pinterest boards that provide useful and educational information to their followers while promoting their products in fun ways. Middle Sister Wines. You don’t have to create all the content that you pin on Pinterest. Middle Sister’s Wine Tips and Tricks board contains videos from their YouTube account, alongside resources from other industry experts. #2: Expand Your Reach Use This Approach Thoughtfully Bonus
What Rich Pins Mean for Your Brand What rich pins mean for your brand This week, Pinterest announced the rollout of two new features: rich pins and the ‘Pin It’ button for mobile applications such as Etsy, The North Face, Modcloth, Jetsetter and several others that have already integrated the button. Our kudos to Pinterest for the mobile upgrade – it’s an especially wise move when you consider that in a recent survey of our top pinners, we discovered that mobile is their second choice when it comes to how they pin (tablets were first). Rich pins have the industry buzzing because there’s been a lot of speculation about how Pinterest will monetize. If you haven’t had the chance to read up on it yet, rich pins are Pinterest’s way of making pins more useful for the community and, of course, leaves people wondering if this is a test for possible revenue streams. What are your thoughts on rich pins?
How to Use Twitter for Business and Marketing Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results. About Twitter Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. People follow (subscribe) to your Twitter account, and you follow other people. How Twitter Is Unique In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Facebook: A tweet is like a short Facebook status update.
How Senior Marketers Are Using Twitter Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail. The study, which analyzed the tweets of 1,797 marketing executives (manager level and above) in 1Q13, found that 44% of all links shared by senior marketers came from mainstream media outlets—and that most of the content was business, technology, and media focused. Industry media was the second most shared type of content (32% of all shared links), followed by social/user generated content from sites like YouTube and Tumblr (21%). Below, additional key findings from the B2B Social Insights Report: Marketing Executives on Twitter. Content Sources Across all three content types—mainstream media, industry media, and social/user generated—senior marketers tend to share consistently from the same sources. Mobile Sharing 40% of all the tweets analyzed from marketing executives originated from a mobile device. Web Sharing
Pinterest Success, Creative Ways to Use Pinterest for Your Business Do you use Pinterest for business? Are you wondering how your business can benefit from Pinterest? To learn some creative ways to use Pinterest to help your business, I interview Cynthia Sanchez for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Cynthia Sanchez, host of the Oh So Pinteresting Podcast. Cynthia shares how you can use Pinterest for market research and how to get your content seen by more people. You’ll learn about some of the most popular trends on Pinterest and how to create attention-grabbing images. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Pinterest for Business
Rich Pins a Marketing Strategy Do you use Pinterest as part of your business marketing strategy? If so, Pinterest’s new “Rich Pins” will be of interest. Pinterest recently added a new style of pin to its sharing platform that caters to the needs of marketers. For companies that weren’t already utilizing Pinterest for marketing, the potential that Rich Pins present may make you reconsider. These new pins make it possible to advertise products in more detail and to convert website traffic into sales with ease. Additional Information The new Rich Pins that Pinterest introduced come in three basic categories: products, movies and recipes. Products For businesses creating pins of their products, Pinterest will accompany your pin with useful information for potential customers. While Pinterest previously made it possible to link back to your website and include written descriptions of items, these features greatly improve Pinterest’s value as a sales tool. Movies Recipes Applying for Rich Pins Google+ Like this: Like Loading...
Essential Twitter Marketing Resources: A Complete Guide