13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official news announcement strategy, but Rand Fishkin's Moz team orchestrated a smooth move with its Twitter following and branded handle. The Tweet Goes on, Grows up The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. Websites are now taking a backseat as social media networks offer more control. Twitter PR Tips to Increase Media Coverage Speed Pitching, Better Than Speed Dating? Twitter Timing is Everything
Pinterest, How to Use Pinterest to Drive More Traffic Do you use Pinterest for business? Are you wondering how Pinterest can help your business drive more traffic to your website or blog? To learn about Pinterest marketing, I interview Melanie Duncan for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. The show format is on-demand talk radio (also known as podcasting). In this episode, I interview Melanie Duncan, owner of Luxury Monograms and CustomGreekThreads. Melanie shares how Pinterest is a different social media platform and why marketers should use it. You’ll learn how to create clickable images and calls to action that will lead to increased visibility and sales. Share your feedback, read the show notes and get the links mentioned in this episode below! Listen Now Podcast: Play in new window | Download | Embed Pinterest Marketing
Pinterest Marketing Are wondering how to get more Pinterest followers? Are you looking to increase your Pinterest engagement and drive traffic? In this article, I’ll share 12 tips on how you can get more Pinterest followers and promote your business. Why More Pinterest Followers? More Pinterest followers can help you get more likes, repins, comments, clicks and impressions. This can then help drive traffic, increase sales, generate leads and build your Pinterest brand. It also provides an opportunity for you to generate more engagement with your customers. Here are the tips: #1: Add the Pinterest Follow Button The Pinterest follow button diverts website visitors to your Pinterest page, thereby attracting followers. Install the button in several prominent places on your website and blog—the header, footer, sidebar, etc. To create your button, use the widget builder page on Pinterest or create a custom button that matches your branding. The Pinterest buttons can help convert website visitors into followers.
5 Insights on Facebook vs Pinterest in Driving Sales - Infographic Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month. In March, Compete.com reported that Pinterest had received 18 million unique visitors with AppData reporting that the visual social network had received a record 4.4 million daily active users on March 18. There are reports that Pinterest’s growth is slowing but just like Twitter and Facebook, reports of its demise maybe slightly premature. The Power of “Low Friction” Photo Sharing Pinterest’s value to marketers is that it provides an easy to use platform for “pinning” images, photos and videos to your Pinterest account while also posting and sharing to your networks to Facebook and Twitter in the same process. Pinterest reduces the effort and friction to share images on the social web which crowd sources your marketing and the spreading of your brand images. This “low friction sharing” includes links back to the original sharing location. The question though is, does it drive sales?
8 Types of Twitter Cards Businesses Are Using Do you know what a Twitter card is? Do you wonder which one is a fit for your business? Twitter cards enrich your tweets with additional content, media and calls to action. In this article I’ll share eight types of Twitter cards, how to install them and their analytics options. #1: The Summary Card If your business has a blog or any page devoted solely to information, then you need the summary card. There is also a summary card with large image, which includes just that—a larger image from the page, as opposed to a square thumbnail image. If you have a global audience, @Google‘s tips for internationalizing homepages is worth reading: Search Engine Land (@sengineland) May 13, 2014 It also includes three ways to click over to the article: the image, the post title and the View on Web link. #2: The Photo Card The photo card is great for any business or website featuring art or photography. Twitter photo cards showcase photos and art. #3: The Gallery Card #4: The App Card
The Social Media Fog is Rolling In Well, we are definitely in the midst of the rise of social media… It is no longer a fad. It is no longer weird. It is no longer just your kids on there. The stodgy leadership of your gigantic company knows that social media can’t be ignored anymore. The budgets are not only there to be spent, but are actually starting to swell. There are people with enough experience to be hired to take on roles defined for the digital space. There is actually a digital executive now, and he or she is one of the most popular folks in any building I walk into. Back then, after using social media analytics to inform the business on a project by project basis, my partner and I presented to the VP of Corporate Marketing asking for him to spend $275,000 the next fiscal year on a full time analyst from our analytics vendor. So what’s the point of this? So what is the social media fog? Your efforts to market under these conditions is guesswork (at best) without listening What are three things you can do?
How to Use Pinterest to Promote Your Products Is your business on Pinterest? Or are you still unsure how to use Pinterest to effectively promote your products or company? In November, Pinterest launched business pages with their new terms of service. This update lets you use Pinterest commercially. You can promote your products, generate sales and leads and use it for other commercial purposes without any worries. But first, you may want to convert your personal profile into a business account (or if you don’t have a personal account, just start fresh with one for business). Here are some tips on how you can take advantage of this update and use Pinterest commercially to promote your business. #1: Promote Holiday Products A great way to drive sales is to create boards where you pin holiday products. You can use Pinterest to show your audience that you’ve got what they need to celebrate. The first thing you need to do is create a board based on that holiday and label it with a board name, description and category. #4: Generate Leads
3 Unique Ways to Use Pinterest for Business Does your business have a clear Pinterest strategy? Have you been struggling to figure out how Pinterest could help market your business? Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies. In this article, I’ll show you three ways to build a successful Pinterest presence for your business. Strategy plays a vital role in success on Pinterest. #1: Increase Your Brand Authority Do you want to establish authority in your field? Middle Sister Wines positions itself on Pinterest as an authority in the wine industry by creating several Pinterest boards that provide useful and educational information to their followers while promoting their products in fun ways. Middle Sister Wines. You don’t have to create all the content that you pin on Pinterest. Middle Sister’s Wine Tips and Tricks board contains videos from their YouTube account, alongside resources from other industry experts. #2: Expand Your Reach Use This Approach Thoughtfully Bonus
Shareaholic: Pinterest Tops Social Media Referrals Pinterest has garnered the most referrals among major social media sites in the past year, according to a recent Social Media Traffic Report by Shareaholic. Pinterest referrals to online publishers increased 66.52 percent from Sept. 2012 to Sept. 2013, according to the report. Hot on the heels of Pinterest in terms of growth are Facebook with a 58.81 percent increase and Twitter with 54.12 percent uptick. Shareaholic tracked eight of the most popular social media platforms including Pinterest, Facebook, Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+. Data was collected over 13 months from 200,000 publishers who reach more than 250 million unique monthly visitors. YouTube and LinkedIn are also showing growth in referrals since the same time last year. Meanwhile, referrals from StumbleUpon and Reddit are both on the decline, according to the report. Click here for the full data findings in the report. Anna Helhoski Anna is the Content Manager at GSMI.
How to Use Twitter for Business and Marketing Is Twitter a part of your social media marketing? Or have you let your Twitter marketing drop off lately? In any case, with the latest Twitter updates, trends in multi-screen usage and real-time marketing, you’ll likely want to take a fresh look at what Twitter has to offer. Here’s a checklist of everything your business needs to do to get on (or back on) Twitter and start seeing great results. About Twitter Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. People follow (subscribe) to your Twitter account, and you follow other people. How Twitter Is Unique In the social media world, Twitter falls into the category of microblogging tools because of the short, disconnected messages it distributes. Facebook: A tweet is like a short Facebook status update.
How Senior Marketers Are Using Twitter Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail. The study, which analyzed the tweets of 1,797 marketing executives (manager level and above) in 1Q13, found that 44% of all links shared by senior marketers came from mainstream media outlets—and that most of the content was business, technology, and media focused. Industry media was the second most shared type of content (32% of all shared links), followed by social/user generated content from sites like YouTube and Tumblr (21%). Below, additional key findings from the B2B Social Insights Report: Marketing Executives on Twitter. Content Sources Across all three content types—mainstream media, industry media, and social/user generated—senior marketers tend to share consistently from the same sources. Mobile Sharing 40% of all the tweets analyzed from marketing executives originated from a mobile device. Web Sharing
How to Use Pinterest to Build Trust and Loyalty Do your customers trust you? The key to building a successful business is the ability to create loyal relationships with your clients or customers. In the ‘How Content Can Help You Build a Loyal Following’ episode of the Social Media Marketing podcast, Michael Stelzner interviewed Pat Flynn of Smart Passive Income. They discuss how to build loyalty by providing valuable content and making a connection on a personal level through social media. A great way to do this is to use Pinterest. Here’s a look at 4 simple ways you can use Pinterest to make connections and provide value. #1: Tell Your Company’s Story Every company has a personality and a story to tell. A good place to start is to look into your company’s history. General Electric has done a great job of this on its “The Archives” Pinterest board. Products form GE's past show you the company's longevity and their products' evolution. If you share your company’s story with your audience, you: Mr. These pins display the many ways Mr.