13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official news announcement strategy, but Rand Fishkin's Moz team orchestrated a smooth move with its Twitter following and branded handle. The Tweet Goes on, Grows up The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. Websites are now taking a backseat as social media networks offer more control. Twitter PR Tips to Increase Media Coverage Speed Pitching, Better Than Speed Dating? Twitter Timing is Everything
Pinterest Board Tips for Businesses Learning to use Pinterest is pretty simple. You probably figured out how to create boards, add pins and follow other pinners in just a couple of sittings. If you use Pinterest as a marketing tool, there are a few more skills you can learn to help you share the best pins, create ideal boards and find the right followers for your brand. Create Group Boards You can turn any board into a group board by clicking the board’s Edit button and entering the full names or email addresses of other users into the Who Can Pin? You can create secret group boards, as well. Your pins will not be available to anyone unless you decide to turn the Secret setting off. Optimize Descriptions Although the first thing other users will notice is your images, the text you include is important, too. Keywords are crucial, as Pinterest users will search for specific items or themes, but be sure to include them in a conversational and informative manner. Engage and Connect Maximize Photos
The Social Media Fog is Rolling In Well, we are definitely in the midst of the rise of social media… It is no longer a fad. It is no longer weird. It is no longer just your kids on there. The stodgy leadership of your gigantic company knows that social media can’t be ignored anymore. The budgets are not only there to be spent, but are actually starting to swell. There are people with enough experience to be hired to take on roles defined for the digital space. There is actually a digital executive now, and he or she is one of the most popular folks in any building I walk into. Back then, after using social media analytics to inform the business on a project by project basis, my partner and I presented to the VP of Corporate Marketing asking for him to spend $275,000 the next fiscal year on a full time analyst from our analytics vendor. So what’s the point of this? So what is the social media fog? Your efforts to market under these conditions is guesswork (at best) without listening What are three things you can do?
What Rich Pins Mean for Your Brand What rich pins mean for your brand This week, Pinterest announced the rollout of two new features: rich pins and the ‘Pin It’ button for mobile applications such as Etsy, The North Face, Modcloth, Jetsetter and several others that have already integrated the button. Our kudos to Pinterest for the mobile upgrade – it’s an especially wise move when you consider that in a recent survey of our top pinners, we discovered that mobile is their second choice when it comes to how they pin (tablets were first). Rich pins have the industry buzzing because there’s been a lot of speculation about how Pinterest will monetize. If you haven’t had the chance to read up on it yet, rich pins are Pinterest’s way of making pins more useful for the community and, of course, leaves people wondering if this is a test for possible revenue streams. What are your thoughts on rich pins?
How Senior Marketers Are Using Twitter Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail. The study, which analyzed the tweets of 1,797 marketing executives (manager level and above) in 1Q13, found that 44% of all links shared by senior marketers came from mainstream media outlets—and that most of the content was business, technology, and media focused. Industry media was the second most shared type of content (32% of all shared links), followed by social/user generated content from sites like YouTube and Tumblr (21%). Below, additional key findings from the B2B Social Insights Report: Marketing Executives on Twitter. Content Sources Across all three content types—mainstream media, industry media, and social/user generated—senior marketers tend to share consistently from the same sources. Mobile Sharing 40% of all the tweets analyzed from marketing executives originated from a mobile device. Web Sharing
Rich Pins a Marketing Strategy Do you use Pinterest as part of your business marketing strategy? If so, Pinterest’s new “Rich Pins” will be of interest. Pinterest recently added a new style of pin to its sharing platform that caters to the needs of marketers. For companies that weren’t already utilizing Pinterest for marketing, the potential that Rich Pins present may make you reconsider. These new pins make it possible to advertise products in more detail and to convert website traffic into sales with ease. Additional Information The new Rich Pins that Pinterest introduced come in three basic categories: products, movies and recipes. Products For businesses creating pins of their products, Pinterest will accompany your pin with useful information for potential customers. While Pinterest previously made it possible to link back to your website and include written descriptions of items, these features greatly improve Pinterest’s value as a sales tool. Movies Recipes Applying for Rich Pins Google+ Like this: Like Loading...
5 Ways CEOs Can Be Interesting on Twitter [SlideShare] Get ready for this stat, marketers, because it's going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way -- 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers. That's an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company reputation and brand awareness. At the same time, we can also sympathize a bit with these CEOs. Knowing how to use social media properly takes time -- but once these CEOs are up to speed, they can reap the benefits. According to a Weber Shandwick survey , CEOs who use social media are viewed as better communicators, more open and accessible, and more inspirational than CEOs who don't. 1) Avoid the stodgy stereotype. 2) Stand for something other than money. 3) Make yourself the company mascot.
Use Pinterest to promote your retail eCommerce business The most challenging job of a retailer is to find & retain new customers every time. Product promotion and marketing plays an important role to reach to your target audience. Apart from using social media channels like facebook, twitter and many more, retailers are following new online marketing channel named Pinterest. 25 percent of Pinterest traffic is from retailers. Your social media marketing team should be capable enough to use Pinterest effectively. 1) Feature Visual Content: Create attractive images with real time information, suppose you are running with women store, including their outfits, shoes and accessories then you can put something like, 2) Create relevant pinterest board name: Name your board with categories, subcategories of product, new arrivals, best sellers etc. 3) Most Important: Include the link of your online business resource on your pin boards. 4) Use Hashtags: Pinterest supports that usage of Hashtags like google and twitter. 5) Use Rich Pins feature:
9 First Step Goals for New Bloggers I know when I first started blogging I had all kinds of goal-oriented questions. What should I do first? What should I do next? This is where I’m at now – is that good, or bad? Where should I be tomorrow? 1/ Blog Posts – Have 10 published and 10 more written and scheduled to publish. 2/ Comments – Get that first comment from someone other than your mother, spouse, or friend. 3/ Links – Get that first link from another blogger. 4/ Traffic – Get 20 unique visitors a day. 5/ RSS Subscribers – Get 20 RSS subscribers. 6/ Google – Get your blog on the Google index. 7/ Money – Your first goal is just to make $1 per week – consistently – for a month. 8/ Guest Blog – Get one Guest Post published on another blog.
20 Ways to Get More Pinterest Followers Part 1 - Infographic | Would you like more Pinterest followers? More Pinterest followers will lead to more pins, repins, likes and comments. This can help engage your audience better and drive more traffic to your website. Users looking for followers who will repin their pins on Pinterest as well as those those who will pin and repin images from their websites and blogs to help drive traffic will find this infographic helpful. The first part which contains the first ten tips can be found below… To be notified as soon as Part 2 is published subscribe to our blog updates and get the Free Pinterest Marketing Video Tutorial. Click on the Infographic to enlarge What do you think about the above infographic? Embed This Image On Your Site (copy code below):
5 Mobile Social Media Marketing Ideas to Grow Your Business Your customers and prospects are using smart phones. Have you figured out how to connect with them using mobile social media marketing techniques? Mobile is not as difficult as it may seem, especially when you access it with the social media tools you’re already familiar with. With that in mind, I’ll reveal 5 ways you can use social media to integrate mobile marketing into your business . #1: Connect With Prospects On LinkedIn Mobile The LinkedIn mobile app brings a streamlined version of the desktop site to your smartphone or other mobile device. An example of the LinkedIn home screen on a smartphone. From your LinkedIn home page , tap on your profile photo to access your profile screen to see who has viewed your profile recently. With the mobile app, you can reach out to them from your phone or tablet . Allowing the app to send you push notifications is a great way to stay in touch with your LinkedIn connections , even when you’re away from your desktop computer. What do you think?
Pinterest Business Blog