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How to Use Pinterest Rich Pins: What Marketers Need to Know

How to Use Pinterest Rich Pins: What Marketers Need to Know
Do you use Pinterest for your business? Have you heard about Pinterest Rich Pins and how they can help your marketing? In today’s post, I’ll show you how businesses can get more from Pinterest Rich Pins. Get to Know the New Pins Pinterest is continuously expanding their functionality for businesses, from creating business accounts to marketing materials to help businesses get more from Pinterest. The latest additions to Pinterest are the introduction of rich pins to include more information about pinned images and the integration of the Pin It button with mobile apps. There are three types of pins that now allow you to share more information: products, recipes, and movies. For example, major brands whose product pins have extended information include Anthropologie, Home Depot, Nordstrom, Overstock, REI, Sephora, Sony, Target and Walmart. Product pin example from Home Depot. Links on regular pins only show up when you hover over the image. An enhanced product pin from Etsy. How to Get Rich Pins Related:  Pinterest for Biz

13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media relations, and social marketing. When SEOmoz announced the rebranding move to just “Moz”, Twitter was part of the social PR strategy from perception to reality. Not only did they use Twitter as part of its official news announcement strategy, but Rand Fishkin's Moz team orchestrated a smooth move with its Twitter following and branded handle. The Tweet Goes on, Grows up The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. Twitter is making and breaking news at a pace of 400 million tweets a day with a community of 500 million users 200 million active monthly users with 60 percent accessing tweets via a mobile device. Websites are now taking a backseat as social media networks offer more control. Twitter PR Tips to Increase Media Coverage Speed Pitching, Better Than Speed Dating? Twitter Timing is Everything

5 Insights on Facebook vs Pinterest in Driving Sales - Infographic Pinterest has been grabbing the headlines recently as its network approaches 20 million users per month. In March, Compete.com reported that Pinterest had received 18 million unique visitors with AppData reporting that the visual social network had received a record 4.4 million daily active users on March 18. There are reports that Pinterest’s growth is slowing but just like Twitter and Facebook, reports of its demise maybe slightly premature. The Power of “Low Friction” Photo Sharing Pinterest’s value to marketers is that it provides an easy to use platform for “pinning” images, photos and videos to your Pinterest account while also posting and sharing to your networks to Facebook and Twitter in the same process. Pinterest reduces the effort and friction to share images on the social web which crowd sources your marketing and the spreading of your brand images. This “low friction sharing” includes links back to the original sharing location. The question though is, does it drive sales?

Pinterest Board Tips for Businesses Learning to use Pinterest is pretty simple. You probably figured out how to create boards, add pins and follow other pinners in just a couple of sittings. If you use Pinterest as a marketing tool, there are a few more skills you can learn to help you share the best pins, create ideal boards and find the right followers for your brand. Create Group Boards You can turn any board into a group board by clicking the board’s Edit button and entering the full names or email addresses of other users into the Who Can Pin? You can create secret group boards, as well. Your pins will not be available to anyone unless you decide to turn the Secret setting off. Optimize Descriptions Although the first thing other users will notice is your images, the text you include is important, too. Keywords are crucial, as Pinterest users will search for specific items or themes, but be sure to include them in a conversational and informative manner. Engage and Connect Maximize Photos

The Social Media Fog is Rolling In Well, we are definitely in the midst of the rise of social media… It is no longer a fad. It is no longer weird. It is no longer just your kids on there. The stodgy leadership of your gigantic company knows that social media can’t be ignored anymore. The budgets are not only there to be spent, but are actually starting to swell. There are people with enough experience to be hired to take on roles defined for the digital space. There is actually a digital executive now, and he or she is one of the most popular folks in any building I walk into. Back then, after using social media analytics to inform the business on a project by project basis, my partner and I presented to the VP of Corporate Marketing asking for him to spend $275,000 the next fiscal year on a full time analyst from our analytics vendor. So what’s the point of this? So what is the social media fog? Your efforts to market under these conditions is guesswork (at best) without listening What are three things you can do?

Shareaholic: Pinterest Tops Social Media Referrals Pinterest has garnered the most referrals among major social media sites in the past year, according to a recent Social Media Traffic Report by Shareaholic. Pinterest referrals to online publishers increased 66.52 percent from Sept. 2012 to Sept. 2013, according to the report. Hot on the heels of Pinterest in terms of growth are Facebook with a 58.81 percent increase and Twitter with 54.12 percent uptick. Shareaholic tracked eight of the most popular social media platforms including Pinterest, Facebook, Twitter, StumbleUpon, Reddit, YouTube, LinkedIn, and Google+. Data was collected over 13 months from 200,000 publishers who reach more than 250 million unique monthly visitors. YouTube and LinkedIn are also showing growth in referrals since the same time last year. Meanwhile, referrals from StumbleUpon and Reddit are both on the decline, according to the report. Click here for the full data findings in the report. Anna Helhoski Anna is the Content Manager at GSMI.

What Rich Pins Mean for Your Brand What rich pins mean for your brand This week, Pinterest announced the rollout of two new features: rich pins and the ‘Pin It’ button for mobile applications such as Etsy, The North Face, Modcloth, Jetsetter and several others that have already integrated the button. Our kudos to Pinterest for the mobile upgrade – it’s an especially wise move when you consider that in a recent survey of our top pinners, we discovered that mobile is their second choice when it comes to how they pin (tablets were first). Rich pins have the industry buzzing because there’s been a lot of speculation about how Pinterest will monetize. If you haven’t had the chance to read up on it yet, rich pins are Pinterest’s way of making pins more useful for the community and, of course, leaves people wondering if this is a test for possible revenue streams. What are your thoughts on rich pins?

How Senior Marketers Are Using Twitter Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail. The study, which analyzed the tweets of 1,797 marketing executives (manager level and above) in 1Q13, found that 44% of all links shared by senior marketers came from mainstream media outlets—and that most of the content was business, technology, and media focused. Industry media was the second most shared type of content (32% of all shared links), followed by social/user generated content from sites like YouTube and Tumblr (21%). Below, additional key findings from the B2B Social Insights Report: Marketing Executives on Twitter. Content Sources Across all three content types—mainstream media, industry media, and social/user generated—senior marketers tend to share consistently from the same sources. Mobile Sharing 40% of all the tweets analyzed from marketing executives originated from a mobile device. Web Sharing

Pinterest Lead Generation 101: Best Practices and Hacks That'll Make You a Pro In marketing, there's still a huge misconception about Pinterest. Some marketers think that it's useless -- just another fad network that people are getting in a tizzy about. But that's not quite accurate any longer. While Pinterest may not be perfect for every marketer in every industry, it does offer a huge opportunity for most. It has more than 70 million users and a growing international population. Sounds like a pretty sweet deal to me, but thinking about generating leads ... and actually generating leads on Pinterest are two very different things. The good news? Types of Leads You Can Generate on Pinterest On Pinterest, there are two types of leads you can generate: direct and indirect. Direct Leads: Direct leads are generated through content on Pinterest that links directly back to a landing page on your website. Make sense? Unlike other social media platforms, Pinterest really only has a one effective place where you can generate direct or indirect leads: through pins.

Rich Pins a Marketing Strategy Do you use Pinterest as part of your business marketing strategy? If so, Pinterest’s new “Rich Pins” will be of interest. Pinterest recently added a new style of pin to its sharing platform that caters to the needs of marketers. For companies that weren’t already utilizing Pinterest for marketing, the potential that Rich Pins present may make you reconsider. These new pins make it possible to advertise products in more detail and to convert website traffic into sales with ease. Additional Information The new Rich Pins that Pinterest introduced come in three basic categories: products, movies and recipes. Products For businesses creating pins of their products, Pinterest will accompany your pin with useful information for potential customers. While Pinterest previously made it possible to link back to your website and include written descriptions of items, these features greatly improve Pinterest’s value as a sales tool. Movies Recipes Applying for Rich Pins Google+ Like this: Like Loading...

5 Ways CEOs Can Be Interesting on Twitter [SlideShare] Get ready for this stat, marketers, because it's going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way -- 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers. That's an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company reputation and brand awareness. At the same time, we can also sympathize a bit with these CEOs. Knowing how to use social media properly takes time -- but once these CEOs are up to speed, they can reap the benefits. According to a Weber Shandwick survey , CEOs who use social media are viewed as better communicators, more open and accessible, and more inspirational than CEOs who don't. 1) Avoid the stodgy stereotype. 2) Stand for something other than money. 3) Make yourself the company mascot.

3 Creative Ways Brands Are Using Pinterest Are you looking for some creative ways to use Pinterest? Would you like to make stronger connections with your customers? Although many brands run creative contests on Pinterest, here are some new ways to engage audiences and build your presence. Take a look at what these 3 brands are doing to get inspiration for using Pinterest creatively for your business. #1: Run a Campaign to Give Back One of the most interesting things I’ve seen on Pinterest was Sony Electronics’ Pin It to Give It campaign. In the spirit of holiday giving, Sony gave $1 to charity for every repin on this board. Sony Electronics used their Pinterest brand page to curate an array of Sony Electronics products that were pinned to the Pin It to Give It board. This campaign had a unique spin when compared to other competitions with the overused Pin It to Win It campaign title. How can you get creative with Pinterest contests? #2: Get Strategic With Guest Pinners A guest pinner board on Etsy. #3: Help People Get to Know You Better

Use Pinterest to promote your retail eCommerce business The most challenging job of a retailer is to find & retain new customers every time. Product promotion and marketing plays an important role to reach to your target audience. Apart from using social media channels like facebook, twitter and many more, retailers are following new online marketing channel named Pinterest. 25 percent of Pinterest traffic is from retailers. Your social media marketing team should be capable enough to use Pinterest effectively. 1) Feature Visual Content: Create attractive images with real time information, suppose you are running with women store, including their outfits, shoes and accessories then you can put something like, 2) Create relevant pinterest board name: Name your board with categories, subcategories of product, new arrivals, best sellers etc. 3) Most Important: Include the link of your online business resource on your pin boards. 4) Use Hashtags: Pinterest supports that usage of Hashtags like google and twitter. 5) Use Rich Pins feature:

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