How Pinterest Will Transform the Web in 2012: Social Content Curation As The Next Big Thing The most interesting wave hitting the social web in 2012 is social curation. This was kicked off in 2011 as Pinterest's growth was noticed by Silicon Valley and a number of companies quickly followed suit - Snip.It launched as a social information curation platform, Quora adopted boards for a similar purpose, and Fab.com launched a structured social commerce feed. In this blog post I will discuss the evolution of social media from long-form to push-button, the emergence of social curation on sites such as Twitter and Tumblr, and the move to structured sets of curated content on Pinterest and its brethren. But first, the meta-trend.... ...Social Media: Evolving From Long Form To Push Button In the evolution of social media over the last decade, the trend has been a move from long form content, which has high friction of participation (both on the production and consumption side) to ever lower requirements placed on a user to participate in a conversation.
Social Media Marketing Software by Argyle Social Social Media and the Millennial Brain Social Media has become a double edged sword. It gives businesses easy access to their customers and aids in communicating with them, but at the same time it gives employees a forum to waste time and possibly to do harm to the brand. A well thought out social media policy is a must for businesses large and small. For any company, it is very tempting to opt for a social media free zone at work. If your company depends on a workforce consisting of employees under the age of 35, maybe not. The amazing millennial brain is not wired the way boomer brains are. Sam Fiorella, CEO Sensei Marketing, recently shared an interesting anecdote. What most decision makers still view as a distraction, is a vital tool in the millennial worker’s arsenal. Rather than restrict access to the stream of news and interaction that keeps these youthful employees inspired and informed, why not consider harnessing their natural tendencies?
Doctors making greater use of social media A new study shows doctors are increasingly frequenting various social media venues. But while some are viewing this as a generally positive development, it’s not necessarily clear that the recent trend will continue. The study (PDF), jointly conducted by QuantiaMD, Frost & Sullivan and the Institute for Health Technology Transformation, “found that over 65% of physicians use some form of social media for professional purposes.” The report’s writers note that their “definition of ‘social media’ includes not only social networking sites like Facebook and LinkedIn, but also professional and patient networking communities specific to the medical field, blogs and sites such as YouTube.” When considering the implications of the report, it might be best to divide the findings into two categories, one consisting of doctor-to-doctor communication opportunities, and the other including a range of venues that have at least the potential to incorporate doctor-to-patient communications.
How social media and big data will unleash what we know With this development -- as the world continues to become more and more social -- competitive advantage will come to those who understand what's happening better than their peers and can directly connect it to their business outcomes and other useful pursuits. Social networks and enterprise social software has long been driven by two things: The connections between the people that use them and the information they share. Just as Facebook uses the insights gleaned through its analytics on how people behave to enable personalization and better user experiences, the same phenomenon has been happening on the Enterprise 2.0 side, most recently exemplified by last month's acquisition of Proximal Labs by Jive Software. While gleaning insight and contextualizing interaction in social environments is nothing new, the challenge in doing so has been pushing the boundaries of available technology for some years now. Related: How an accidental IT future is becoming reality.
The Doctor is Social By Jane Sarasohn-Kahn Doctors and hospitals are going social, adopting social media for professional and clinical use, based on surveys conducted in mid-2011 by QuantiaMD and Frost & Sullivan and the Institute for Health Technology Transformation (iHT2). In Doctors, Patients & Social Media, dated September 2011, QuantiaMD and the Care Continuum Alliance report a high level of physician engagement with online networks and social media. Two-thirds of physicians are using social media for professional purposes, and see potential in the use of these channels to facilitate patient-physician communication. Only 1 in 10 physicians is familiar with one or more online patient communities, as the first chart illustrates. QuantiaMD studied 4,033 clinicians in August 2011. The report, Social Media Use in U.S. Jane’s Hot Points: It’s connected clinicians who are the most eager to use social media in medicine, based on QuantiaMD’s data.
'Strong popularity' of social media seen at U.S. providers Seventy-five percent of individuals working at U.S. healthcare provider institutions use social media for professional purposes, according to a new survey. [See also: Social media insights from a digital strategist] The Web-based survey was conducted between April and May of 2011 by Frost & Sullivan in conjunction with the Institute for Health Technology Transformation (iHT2). Key findings of the survey include: [See also: Social media for healthcare providers: without it, 'you don't exist'] For those who use social media for professional purposes, only one-third use it as a part of their professional obligations. “It is surprising that so many respondents are able to access social media tools at work," say the study's authors. They add that "there are many reasons for this, foremost of which is the fact that many providers are still developing best practices protocols around privacy and security concerns related to sensitive patient information."
Crafting a Social Media Policy By John Halamka, MD Today’s Computerworld has a great article about the issues of mixing social media and healthcare. As hospitals and clinics formulate social networking policies, there are three broad considerations. 1. 2. 3. To date, Beth Israel Deaconess has focused on #1, ensuring that our employees do not post data to social networking sites in violation of state and federal laws. We’ve not yet completed a policy covering #2, although several hospital sites and departments are discussing the issue. We’re developing a pilot for #3, including blocks on selected websites, Facebook add-on applications, and personal email. Ensuring we have a suite of social media policies is one of our Internal Audit focuses for 2012. There are many benefits to social networking to foster collaboration and communication. John D.
Facebook and physicians: Not good medicine Computerworld - When Matt Goldstein entered medical school at Stanford, his instructors warned him about keeping Facebook or Twitter pages, saying that social media activity could lead to violations of HIPAA patient privacy rules. As he prepares to begin his residency, Goldstein has once again received the now familiar warning. "I actually just got an email from my residency program, and they cautioned us strongly about social media and about using it judiciously." Medical students and physicians face the choice of either not using social media or using pseudonyms that only friends know in order to avoid violating privacy rules and to steer clear of inappropriate contact with patients. "For me, something like Facebook, which started off as a really powerful social tool to interact with friends and colleagues, in some way became a concerning liability," Goldstein said. Unintentional privacy breaches For example, two years ago, Dr. Physician dual-citizenship online
Pharma, Social Media & Common Sense By Laurie Gelb By the numbers, pharma’s usage of the social media to drive corporate, brand and disease management objectives has never been greater. But how robust are pharma’s channels and programs on Facebook, YouTube, Twitter and other networks? Consider a few table stakes for digital communication generally: Tell the whole truth and nothing butIf applicable, open comments but police spam and abuse (a concept FB now enforces for all unbranded health pages).Support the brand you have while you build the one you want.Stratify messages, channels and audiences to support that strategy.Develop and monitor KPIs, some qualitative. Now consider a few typical characteristics of pharma social media content these days: Primarily perkily positive — disease is presented as a barrier to be overcome much more often than as a real constraint on function, while interventions are cast as white knights with few down sides. Now consider the raw potential of digitally-enabled disease management.