Latent Semantic Indexing 9 Insider Tips for Creating a Killer Explainer Video Are you considering investing in an explainer video this year? You know; the videos that explain your product or service in 60-90 seconds? Explainer videos are a great way to engage potential customers and familiarize them with your business. The hard part is to get them right. Since an explainer video may be smack dab on your homepage, and the first thing your visitors experience, it’s essential to nail it the first time. Here are 9 insider tips for creating a killer explainer video that clearly describes your business and drives more sales. 1. A well written script is the key to a successful explainer video. Many professional video companies will have you fill out a creative brief first. Once you finish this brainstorming process, begin writing a script. Here is an example script used for a Pongo Resume explainer video: 2. According to writer and creative director, Helen Klein Ross, “the less you say, the more likely people are to remember.” 3. 4. 5. 6. 7. 8. 9.
Times Media Background Powerade wanted to build on their iconic ‘naked’ Olympic campaign with a Rugby concept. Steve Borthwick, Shane Williams and Paul Sackey were chosen represent strength, speed and skill throughout the company’s branded campaign. In addition, Powerade entered into official supplier agreements with a number of clubs and bodies. To get this message to a broad audience Powerade identified the clear need to work with a media owner to publicise and contextualise their involvement with rugby and, importantly, the ways in which Powerade helps to fuel an athlete’s Inner Gear. The Big Idea Pure Power, Pure Speed and Pure Agility - we developed a campaign highlighting the virtues of speed, strength and agility in the context of the 6 Nations and Lions coverage. As the main physical attributes that drive a rugby player’s Inner Gear we determined that Powerade activity should be placed in an environment whereby the link between real life performance and hydration can be amplified. Results
MaKey MaKey: An Invention Kit for Everyone - Buy Direct (Official Site) 10 Surprising Facts About Banner Ads If you believe digital display advertising is dead, you’ve misunderstood the Internet. It is in fact, alive and well. It has evolved and consistently grown over time. Here are 10 facts about banner advertising that may surprise you: 1. 2. 80% of brand marketers increased their display ad budgets or kept at same level in 2012. 3. 4. 5. 6. 75% of users remember the brand after viewing an online banner ad. 7. 8. 9. 10. The digital world is changing, led by IAB — in innovative brand and measurement units fit for the ecosystem we now live in: a new, cross screen, interactive display reality. About the Author
Plagiarism Checker Benefits of SmallSEOTools’ Plagiarism Detector The plagiarism checker free utility offered on SmallSEOTools’ is second to none due to the advantages it provides to its users. From students to teachers, researchers, writers, publishers, and bloggers, everyone can gain the top benefits of SmallSEOTools’ plagiarism detector, which include the following: Quick and Hassle-Free The plagiarism checker online tool available on this platform is a super-fast utility that generates results within a matter of seconds. Multi-Platform Supportive Our plagiarism detector is a web-based tool that can be accessed through any kind of device. Free Plagiarism Checker There are no costs involved with the usage of SmallSEOTools’ plagiarism checker. Find Matching Sources When it comes to detecting plagiarism, everybody desires to know about the links from where their text matches. A list of key features: 1. 2. It has an option for automatically rewriting the content you run on it in just one click. 3. 4. 5. 6. 7.
The definitive freelancer accountancy glossary Accountancy. Just hearing the word will send a chill down the spine of most freelancers. Whether you’re a sole trader or a limited company, some level of bookkeeping and accountancy is a necessary evil. Kindly provided by our caring accounting overlords at Crunch, here is the only accounting terminology guide you’ll (probably) ever need! Accruals Year end accounts are produced using the “accruals” accounting concept. An accrual journal is typically an expense which occurred in the next year of trading but which relates to the prior year. Aged Creditors Aged Creditors is a report which provides a list of the suppliers to whom your business owes money and how old the debt is. Aged Debtors Aged Debtors is a report of the customers who owe you money and how old their debt is. This report can be used to see how much each customer owes you along with how much all of your customers owe you in total. Amortisation The writing-off over time of the value of an intangible asset, such as goodwill. Assets
Ultimate Guide to HTML Emails - Tips,Tutorials and Resources HTML emails is a great marketing tool, and if built good, they work great. In 2009 HTML email ROI was $43.52 for every dollar spent on it. If you are a freelancer be aware that sooner or later your clients will start asking for you to build HTML emails. You might think that it’s not a big deal. HTML emails so hard to make. Basics 1. See pros and cons of using HTML email, and learn how to send HTML email in 7 easy steps. 2. 20 Email Design Best Practices and Resources for Beginners Even for experience designers, building email newsletters isn’t easy. 3. Mailchimp, one of the most powerful email marketing tools, shares lot of useful articles with you. 4. Campaign Monitor is an email marketing software for designers and their clients. 5. In this article, you’ll be able to explore common design patterns of email newsletters and learn which approaches work well, so that you’ll be prepared to create one for yourself and your clients. 6. 7. Tips & Advanced Tutorials 4. 5. 20 HTML Email Tips 6. 7.
How to persuade people who don’t know you to help – or link – you You already know the easiest way to build YOUR blog is to find a blog with a larger readership than you… …and then persuade them to send you some of their readers. How can you entice someone to link you when you feel like you have NOTHING to give them in return? Or better yet, how can you get someone you don’t know to help you with anything? That’s what I’m going to show you how to do in today’s blog post. But first, I’m going to show you WHAT NOT TO DO. Let’s Kick This Off With A Real Example… A few days ago, this guy sent me an email to ask if I could help him out by sending him a few readers. (He obviously knows the benefit of getting large bloggers to send him traffic) Unfortunately, there was no way I could say “YES!” …and the guy looked like a good, honest dude, too. Why? Here’s the email: Now can you tell me what this dude did wrong here? Here’s a hint: EVERYTHING in the email is about him. There’s NOTHING in the email that gives me a reason to even CONSIDER sending him traffic. That said… No.
List of websites that can be useful for anyone How to simulate lined notebook paper in InDesign | lynda.com tutorial This week’s InDesign FX movie is another example of how you can combine simple and precise drawing techniques, transparency effects, and an eye for detail to simulate real-world objects in a convincing manner. In this case, I made sheets of notebook paper from scratch. You may be wondering, why would you want to go to the trouble of making something like notebook paper, when you can find it in a piece of stock art, or simply put a sheet of it on a scanner? There are two main reasons, I think. The first is flexibility. When you create artwork from scratch, you get to make every choice about how it looks. But of course these advantages don’t really matter if you can’t get a look that’s really convincing. This makes it very easy to quickly add as many equally spaced lines as I want just by pressing the return key on my keyboard. Holes can be punched in the page using blending modes with the Knockout Group feature. See you here again in two weeks with another InDesign effect!