6 Content Curation Examples Illustrated - HiveFire on Content Curation As 2011 online marketing and social media predictions start rolling in, we are hearing more and more about curation and how it’s going to be huge every day. But most of the discussion is conceptual and theoretical, talking about information overload and parallels to curation in museums. To help demonstrate what content curation actually means in the flesh, I have compiled a list of a 6 illustrated examples of curation in action by marketers, publishers and every day consumers. 1. Intelligent workload management (IWM) is an emerging method of IT systems management arising that draws from dynamic infrastructure, virtualization, identity management, and software appliance development. 2. The Big Apple Circus has created a section of their website for videos. 3. IBM runs a stream of curated content at as a part of their Smarter Planet marketing campaign to highlight how we are moving towards a world that’s “instrumented, interconnected and intelligent”. 4.
Why Content Curation Is Here to Stay Steve Rosenbaum is the CEO of Magnify.net, a video Curation and Publishing platform. Rosenbaum is a blogger, video maker and documentarian. You can follow him on Twitter @magnify and read more about Curation at CurationNation.org. For website content publishers and content creators, there's a debate raging as to the rights and wrongs of curation. The debate pits creators against curators, asking big questions about the rules and ethical questions around content aggregation. In trying to understand the issue and the new emerging rules, I reached out to some of the experts who are weighing in on how curation could help creators and web users have a better online experience. The Issues at Hand Content aggregation (the automated gathering of links) can be seen on sites like Google News. But all that changes with curation — the act of human editors adding their work to the machines that gather, organize and filter content. Who are curators? Where We Stand Now
Jonathan Stray: In 2011, news orgs will finally start to move past the borders of their own content Editor’s Note: We’re wrapping up 2010 by asking some of the smartest people in journalism what the new year will bring. Today, our predictor is Jonathan Stray, interactive technology editor for the Associated Press and a familiar byline here at the Lab. His subject: the building of new multi-source information products, and whether it’ll be news organizations that do the building. 2011 will be the year that news organizations finally start talking about integrated products designed to serve the complete information needs of consumers, but it won’t be the year that they ship them. News used to be more or less whatever news organizations published and broadcast. Unencumbered by such tribalism — and lacking content creation behemoths of their own — the information technology industry has long understood the value of curating multiple sources, including traditional news content. But as of yet, there are few integrated products. This is also about being multi-platform.
Signal, Curation, Discovery - John Battelle's Searchblog This past week I spent a fair amount of time in New York, meeting with smart folks who collectively have been responsible for funding and/or starting companies as varied as DoubleClick, Twitter, Foursquare, Tumblr, Federated Media (my team), and scores of others. I also met with some very smart execs at American Express, a company that has a history of innovation, in particular as it relates to working with startups in the Internet space. I love talking with these folks, because while we might have business to discuss, we usually spend most of our time riffing about themes and ideas in our shared industry. Since its inception, the web has presented us with a discovery problem. But I’m getting ahead of myself. Our first solution to the web’s initial discovery problem was to curate websites into directories, with Yahoo being the most successful of the bunch. But directories have clumsy interfaces, and they didn’t scale to the overwhelming growth in the number of websites.
Ten Steps To Build A Basic Content Hub | Holland-Mark Blog Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like. The key to this is creating something we call a “content hub.” A content hub is more than just a standalone site or application, it’s both the heart of a distributed network of information, and a destination for those that share the interest it supports. Rather than explain the theory of a content hub in detail, it’s best to just build a quick-and-dirty one, and use it. If you don’t have a GMail account, create one, say acme@gmail.com. The “hub” of the system is your new GMail account. To distribute original content through the system, just use the Posterous account. “Curating” content is even easier. You can also access your brand “listening station” in Google Reader. So what happens now? Start posting.
Five models of content curation I’d love you to take a look at this post by Rohit Bhargava: Five Models of Content Curation. I think he is spot on with his five models, which I’ll list below. This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics. Content curation, or the organizing, filtering and “making sense of” information, is a role every association should be focusing on very consciously by now. Let’s run through them quickly, and I’ll point to an example of each from this blog. Aggregation – There is a flood of information online and Google can only give you a best guess at the most relevant, but there are millions and millions of pages returned for any search result. This one’s a no-brainer – try my Link Love Monthly on for size. It’s possible that I don’t do this one very well, though I really love the concept.
TEDxNYed: This is bullshit « BuzzMachine Here are my notes for my talk to the TEDxNYed gathering this past weekend. I used the opportunity of a TED event to question the TED format, especially in relation to education, where — as in media — we must move past the one-way lecture to collaboration. I feared I’d get tomatoes — organic — thrown at me at the first line, but I got laugh and so everything we OK from there. The video won’t be up for a week or two so I’ll share my notes. It’s not word-for-word what I delivered, but it’s close…. This is bullshit. Why should you be sitting there listening to me? But right now, you’re the audience and I’m lecturing. That’s bullshit. What does this remind of us of? What else does this remind us of? But we must question this very form. I, too, like lots of TED talks. During the latest meeting of Mothership TED, I tweeted that I didn’t think I had ever seen any TEDster tweet anything negative about a talk given there, so enthralled are they all for being there, I suppose. Validation. Ego.
Content Strategy: How and Why to Curate Content Most of us understand the value of sharing information. But when the information belongs to others, we wonder “what’s the point?” Yet, as massive amounts of information abound, the art of content curation can help us provide resources to our audiences while positing ourselves as an authority. Here’s how. Curate When You Can't Create It takes more than just words to create content. Where do you turn to find new ideas or inspiration? Pointing others away from your site shouldn’t be regarded as poor marketing, but rather as a savvy way to position yourself and your company as an industry authority. Additionally, sharing secondary resources says that you and your company thinks outside the box. According to Andew Hannelly in his article Needles, Haystacks, and Content Curation for The Magazine Group’s Engage blog, how a company exhibits others information is what customers will regard as their end product. How did you present it to them? The Wisdom on Curated Content