Conducting a Social Media Audit Whether marketers like it or not, consumers are now generating over 25% of content that appears in web searches for specific brand names, and consumers often trust those social media messages more than advertising or news articles about the brand. Research has shown that this “electronic word-of-mouth” is seen as reliable by consumers and significantly affects a firm’s perceived value. But with such a panoply of channels out there, how can social media marketers keep track of what people are saying? And what strategies can be implemented to engage those consumers to influence the conversation? That’s where a careful social media audit can help. It’s a systematic examination of social data to help marketers discover, categorize, and evaluate all the social talk about a brand.
What is social media? - Definition from WhatIs.com Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Websites and applications dedicated to forums, microblogging, social networking, social bookmarking, social curation, and wikis are among the different types of social media. Here are some prominent examples of social media:
The Ridiculously Exhaustive Social Media Dimensions Blueprint [INFOGRAPHIC] Tue, Feb 12, 2013 @ 06:53 PM Like all new technology, social media changes fast. Very fast. Just trying to keep your head around all of the different platforms, how to approach them and, of course, how to design for them can be a full time job. Install Drush manually on Mac OS Steps to Install Drush manually on Mac. 1) Download drush from github (link is external) 2) Copy the downloaded Drush folder in /usr/local/lib ( If the path doesn't exists create it ).
Social Media Cover Photo Sizes and Templates - Design Crawl As a professional designer, it’s all about the presentation. Trying to keep up with different social media image dimensions can be a pain. There’s already a ton of information we have to keep up with. Sometimes, you just need to see how something is going to look, instead of merely following guidelines. A Social Media Audit Template for Social Media Managers A key part to creating a social media marketing plan is conducting a social media audit. This assesses how well your current social media use works for you. There are many different steps involved when doing a social media audit, so we have put together a social media audit template to help you conduct your first (or second, third, etc.) one more efficiently.
Social media Diagram depicting the many different types of social media There are many effects that stem from internet usage. According to Nielsen, internet users continue to spend more time with social media sites than any other type of site. At the same time, the total time spent on social media in the U.S. across PC and mobile devices increased by 99 percent to 121 billion minutes in July 2012 compared to 66 billion minutes in July 2011. For content contributors, the benefits of participating in social media have gone beyond simply social sharing to building reputation and bringing in career opportunities and monetary income, as discussed in Tang, Gu, and Whinston (2012). Classification of social media
Unlike Us: Understanding Social Media Monopolies and their Alternatives Review by George Hari Popescu, assistant professor at the School of Journalism and Mass Communication Studies from the University of Bucharest, Romania. I tried to get out of Facebook a few times. It was an excruciating process which ended with a failure every single time. Mark Z.’s buddies held on to me for a whole week, through email, showing me photos of the “friends” who would have missed me (and they had quite a lot of examples, considering I have over 2000 friends), while they also showed me the benefits of staying on Facebook. And I stayed, what was I to do? Can you see the matrix?
Install - Drush docs Install/Upgrade a global Drush # Download latest stable release using the code below or browse to github.com/drush-ops/drush/releases. wget # Or use our upcoming release: wget # Test your install. php drush.phar core-status # Rename to `drush` instead of `php drush.phar`. Destination can be anywhere on $PATH. chmod +x drush.phar sudo mv drush.phar /usr/local/bin/drush # Enrich the bash startup file with completion and aliases. drush init MAMP users, and anyone wishing to launch a non-default PHP, needs to edit ~/.bashrc so that the right PHP is in your $PATH.We have documented alternative ways to install, including Windows.If you need to pass custom php.ini values, run php -d foo=bar drush.phar --php-options=foo=barYour shell now has useful bash aliases and tab completion for command names, site aliases, options, and arguments.A drushrc.php has been copied to ~/.drush above. Customize it to save typing and standardize options for commands.Upgrade using this same procedure.
Social Media Checklist: Planning for a Very Social New Year by @EleanorPie Spin Sucks By Eleanor Pierce It’s that time again! Time to start thinking about what kind of pies to make for Thanksgiving! (You don’t do this? Well I do. I’m very serious about pie.)