New Facebook Pages: A Guide for Social Media Marketers
This post is co-authored by Curtis Hougland and Kristen Vang of Attention. As more and more marketers use Facebook as a key conduit for brands online, it is important to note some of the new changes to their Business Pages. Following last fall’s overall redesign, these pages will now migrate to the same Wall and tabs design that personal profiles have used. You can explore the new format and follow Mashable on Facebook at Mashable's Facebook page. Following is a rundown of what you need to know: What’s Changing In the redesign, Pages will change from a “box-oriented” design to a “Wall and tabs” design; they will closely mirror the current structure of Personal Profiles. 1. 2. 3. 4. What’s Not Changing Although the structure and design will differ, Business Pages will maintain the same core functionality as before - the ability to share photos, videos, text, applications and custom content. Opportunities 1. 2. 3. 4. Challenges 1. 2. 3. 4. 5. 6. More business resources from Mashable:
7 Twitter Marketing Campaigns to Learn From
While marketing activities on Twitter are often described by silly, Twitterized words — like tweetathon, twontest and tweetchat — these types of campaigns have proven successful for marketers and brands of all sizes. There are a number of winning Twitter strategies used by top brands, but those same companies tend to mix up the types of individual marketing campaigns they run on Twitter, whether paid or organic. Here are seven successful Twitter marketing campaigns from American Airlines, Network Solutions, UNICEF India, IBM, USA for UNHCR, McDonald's Canada and appbackr. 1. In celebration of the 30th anniversary of its AAdvantage loyalty program, American Airlines ran a Twitter contest called "Tweet to Win 30K Miles." The Twitter contest was a smaller portion of a larger campaign, called "Deal 30," which involved 30 partner deals and promotions over 30 weekdays. "Given a valuable enough incentive, users will complete several registration steps for entry. 2. 3. 4. 5. 6.
3 Tips for Creating Your Business' Facebook Page
Starting a social media marketing campaign can be extremely overwhelming if you're not familiar with the digital space. Just the thought of creating a company Facebook page or tweeting to your consumers can cause stress and anxiety. Last month, Mashable hooked up a few small businesses with social media experts from our Small Business Panel, to offer some mom-and-pop shops advice on how to amp up their presence on various social platforms. We paired local salt-maker Borsari Food Company with social media marketing expert Ben Pavlovic, founding partner of VineSprout. After reviewing Borsari's social assets, Pavlovic immediately suggested that it focus its efforts on increasing its Facebook following. In order to do this, Pavlovic recommended that Borsari implement a targeted ad campaign on Facebook, include a call to action to "like" the Page in its marketing materials, create a vanity Facebook URL to boost SEO, and to change its cover photo to better reflect the brand and its product.
30 Useful Social Media Monitoring Tools
If you work in online marketing or social media, you know how difficult it can be to try and be everywhere at once. Social media monitoring tools can be extremely useful to help brands, companies and individuals keep up with all relevant social media activity. Social Media Monitoring Tools not only helps you to check what people have to say about you or your company brand but they also help you analyze the ROI (return on investment), and the steps you need to take to improve your reputation and make your customers happy. Advertisement 1. Offers premium social media monitoring tools to help enterprises maximize the reach and efficiency of social media outreach and listening efforts. 2. Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. 3. Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
20 Tips for your Facebook Business Page
An infographic by lyubcho.com 1 Provide enough information about your business Before making anything else, make sure you provide all the important information about your business. This includes: comprehensive description email phone number website working hours & address 2 Choose a suitable cover image Since it is the most watched item on your facebook page, the cover image is crucial for making a good first impression. 3 Update appropriate profile picture, that stands out Just like the cover photo, the profile picture is one of the most important parts of your facebook page. 4 Facebook is all about conversation Answer as much questions as you can. 5 Engage your audience It's not about the number of likes! 6 Be visual The overall social media user likes images! 7 Post diverse content Make your fans' time on social media much more interesting by posting different articles, images and whatever else you can think of. 8 Stay specific Let's face it - users don't like long and boring posts.
Psychadellivision by ~Volcanic-Penguin on deviantART
15 Tips for Crazy Good Facebook Marketing
Everyone, absolutely everyone, seems to be using Facebook now. According to Facebook’s own statistics, people spend more than 700 billion minutes monthly on the platform. Wow! Have you ever thought about Facebook Marketing? Therefore, it’s essential that your company explore ways that your audience segments are using the social networking platform and develop a corresponding plan. What would it mean to your business if you instead developed a clear Facebook Marketing strategy and then executed on it with precision? It’s not that Facebook replaces your other forms of marketing. To that end, here are 15 ways to better Facebook Marketing for your business: 1. As with any marketing vehicle, to maximize returns for your business you want to understand why you are doing the marketing in the first place, define your marketing goals, and develop a corresponding strategy. 2. 3. Your Facebook tabs appear in vertical order on the left side of your Page. 4. We’ve all seen them. 5. 6. 7. 8. 9. 10.
Moixa Wants To Replace Wasteful Power Supply Bricks With Smart, Solar Chargers
Ever noticed how the power adapters that come with all your gadgets--laptops, smartphones, iPods, etc--get really hot sometimes? That's energy being wasted as AC power that comes out of the wall is converted into the DC power that your electronics need to recharge. Now a firm called Moixa Tech has found a way to give you DC power direct from a few solar panels, allowing people who don't have room for a full solar array to eliminate some of the most obvious energy waste in their homes. The system is called Smart DC and it makes intelligent use of something every mobile device has in common these days: they all run off direct current power, and are typically charged that way too, thanks to standard battery-tech. This design constraint is why your laptop and phone needs a "wall wart," or power supply brick, to convert the high-voltage alternating current signal that's coming out of your outlets into a controlled DC voltage that will charge up a gadget's batteries.
