New Facebook Pages: A Guide for Social Media Marketers
This post is co-authored by Curtis Hougland and Kristen Vang of Attention. As more and more marketers use Facebook as a key conduit for brands online, it is important to note some of the new changes to their Business Pages. Following last fall’s overall redesign, these pages will now migrate to the same Wall and tabs design that personal profiles have used. You can explore the new format and follow Mashable on Facebook at Mashable's Facebook page. Following is a rundown of what you need to know: What’s Changing In the redesign, Pages will change from a “box-oriented” design to a “Wall and tabs” design; they will closely mirror the current structure of Personal Profiles. 1. 2. 3. 4. What’s Not Changing Although the structure and design will differ, Business Pages will maintain the same core functionality as before - the ability to share photos, videos, text, applications and custom content. Opportunities 1. 2. 3. 4. Challenges 1. 2. 3. 4. 5. 6. More business resources from Mashable:
7 Twitter Marketing Campaigns to Learn From
While marketing activities on Twitter are often described by silly, Twitterized words — like tweetathon, twontest and tweetchat — these types of campaigns have proven successful for marketers and brands of all sizes. There are a number of winning Twitter strategies used by top brands, but those same companies tend to mix up the types of individual marketing campaigns they run on Twitter, whether paid or organic. Here are seven successful Twitter marketing campaigns from American Airlines, Network Solutions, UNICEF India, IBM, USA for UNHCR, McDonald's Canada and appbackr. 1. In celebration of the 30th anniversary of its AAdvantage loyalty program, American Airlines ran a Twitter contest called "Tweet to Win 30K Miles." The Twitter contest was a smaller portion of a larger campaign, called "Deal 30," which involved 30 partner deals and promotions over 30 weekdays. "Given a valuable enough incentive, users will complete several registration steps for entry. 2. 3. 4. 5. 6.
30 Useful Social Media Monitoring Tools
If you work in online marketing or social media, you know how difficult it can be to try and be everywhere at once. Social media monitoring tools can be extremely useful to help brands, companies and individuals keep up with all relevant social media activity. Social Media Monitoring Tools not only helps you to check what people have to say about you or your company brand but they also help you analyze the ROI (return on investment), and the steps you need to take to improve your reputation and make your customers happy. Advertisement 1. Offers premium social media monitoring tools to help enterprises maximize the reach and efficiency of social media outreach and listening efforts. 2. Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. 3. Receive free daily email alerts of your brand, company, CEO, marketing campaign, or on a developing news story, a competitor, or the latest on a celebrity. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
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Moixa Wants To Replace Wasteful Power Supply Bricks With Smart, Solar Chargers
Ever noticed how the power adapters that come with all your gadgets--laptops, smartphones, iPods, etc--get really hot sometimes? That's energy being wasted as AC power that comes out of the wall is converted into the DC power that your electronics need to recharge. Now a firm called Moixa Tech has found a way to give you DC power direct from a few solar panels, allowing people who don't have room for a full solar array to eliminate some of the most obvious energy waste in their homes. The system is called Smart DC and it makes intelligent use of something every mobile device has in common these days: they all run off direct current power, and are typically charged that way too, thanks to standard battery-tech. This design constraint is why your laptop and phone needs a "wall wart," or power supply brick, to convert the high-voltage alternating current signal that's coming out of your outlets into a controlled DC voltage that will charge up a gadget's batteries.
