The Benefits of Creating an Online Community - 7Summits Originally posted on the ForeFront Magazine blog. “A new class of company is emerging—one that uses collaborative technologies intensively to connect the internal efforts of employees and to extend the organization’s reach to customers, partners and suppliers…” This quote from a McKinsey study has always resonated with me as I consider the benefits and impact of social technologies and online communities on the way business is done. In today’s competitive marketplace, companies are working to maximize their opportunities and define the underlying strategy of embracing an online community to connect, engage and extend relationships with customers, employees and partners. From high-tech to higher education, online communities have a strong use case in most verticals, so long as the strategy is driven by the businesses’ objectives and audience needs and aligns with existing businesses processes and systems. What Are the Benefits of an Online Community?
Internet Marketing Blog 14 fantastic things we found on the internet this week This round-up covers a whole two weeks’ worth of brilliant entertainments, distractions and hijinks that we found on the internet. Yes the round-up took the extended Easter weekend off. It gorged itself on roasted meats, truffle chocolates and port before swearing at its family and waddling off back home to watch the entire first series of Hannibal in bed. Slide: Levels of participation Communities of practice usually involve multiple levels of participation. Because involvement can produce learning in multiple ways and the domain has different levels of relevance to different people, the boundaries of a community of practice are more flexible than those of organizational units or teams. Typical categories of membership and participation include: Note that people will move in and out of these categories over the life of a community.
The 2012 State of Community Management Report: From Exploration to Evolution Lessons from Community and Social Business Leaders The 2012 State of Community Management report examines the continued evolution of the social business industry and analyzes organizational patterns and lessons learned from industry leaders and practitioners. This year we have learned enough to provide a more prescriptive view of the path organizations take as they operationalize a community approach and therefore structured the report by organizational maturity stage. We lay out the artifacts, organizational patterns, initiatives, and resources we see organizations use as they move from those wobbly early days to a structured and methodical approach to real impact and then finally, to transformative business changes. Thank you to our sponsors Protiviti, Ektron, Enterprise 2.0, Fleishman-Hillard and IBM.
Getting Brand Communities Right In 1983, Harley-Davidson faced extinction. Twenty-five years later, the company boasted a top-50 global brand valued at $7.8 billion. Central to the company’s turnaround, and to its subsequent success, was Harley’s commitment to building a brand community: a group of ardent consumers organized around the lifestyle, activities, and ethos of the brand. Community of Practice - OrthopaedicsOne Articles - OrthopaedicsOne Community of Practice for Orthopaedics and Musculoskeletal Health Communities of practice are groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly. Three characteristics are crucial:
Why Social Media Isn’t Working For You So you took the first step and signed yourself up for some social media sites and started marketing yourself and now you’re waiting for the traffic to start rolling in. You’ve done your research about social media marketing and everyone tells you to find followers, engage them and turn them into customers. Why isn’t it working for you then? Have a look at what steps you’ve taken and question whether they are helping or hindering you. Take a look at these items that might be damaging your chances at success or preventing you from achieving your social media goals… 1.
A Big Payoff from Online Company Communities Title: Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Community Authors: Puneet Manchanda, Grant Packard, and Adithya Pattabhiramaiah (all University of Michigan) Publisher: Ross School of Business Working Paper Date Published: January 2012 Studies show that consumers are spending more of their leisure time online, and U.S. marketers are flocking to third-party social networks such as Facebook and Twitter to reach them. Searching Usenet for virtual communities of practice: using mixed methods to identify the constructs of Wenger's theory Enrique Murillo Department of Business Management, Instituto Tecnológico Autónomo de México, Mexico City, Mexico Introduction The concept of community of practice originally introduced by Lave and Wenger (1991) and developed extensively in Wenger (1998), has attracted increasing interest in recent years. The Web of Science citation index shows a rising trend of published papers, displayed in Figure 1. Management theorists see communities of practice as a key element in the knowledge-based view of the firm (Kogut and Zander 1996; Brown and Duguid 1998; Tsoukas and Vladimirou 2001; Grover and Davenport 2001), whereas executives recognize them as natural vehicles of knowledge-sharing and innovation and explicitly contemplate them in knowledge management projects (Wenger and Snyder 2000; Saint-Onge and Wallace 2002). Figure 1: Growth of papers on communities of practice (source, Web of Knowledge)
4 Online Infographics Generators Let’s face it, the infographics industry is exploding and now we’re seeing some new tools to help us easily create or generate simple infographics. Currently, infographics agencies charge between $2k and $5k to research, design and promote a fantastic infographic. The following tools, which was compiled by Douglas Karr, will make development of your infographics a lot less costly, easier to design and publish, and some include reporting modules to see how well the infographics are distributed and promoted.
Introducing The Map - A Proven Process For Developing Successful Online Communities Here is a simple map for those of you whom aren't on the Pillar Summit mailing list. The Map The map is based upon the online community lifecycle. Over the past few decades the lifecycle has been developed by academics, refined by practitioners and perfected by us. Top 5 Infographic Generation Websites - PriceNFees Infographics are gaining massive popularity these days. What started as simple ways of teaching important stuff to school kids are now in the mainstream new media thereby attracting a lot of new readers to various blogs and website. What makes infographics so appealing is the fact that you can browse through a great deal of information that is explained not with traditional black and white text but colorful photos, graphics etc. Some of the most popular social media sites like Mashable are well known for their implementation of such images in a wide range of their articles. Now let’s come straight to the point.
Online Communities Part Three: Growing the Community inShare00inShare This report is part of the Online Communities bundle. Downloads Online Communities Part Three: Growing the Community (827 KB PDF)