Content Marketing Examples: 4 Most Popular Curation Templates Best-in-class marketers know that an all encompassing content marketing strategy needs to include created content AND curated content. Created content (original content published by your organization) allows you to show your expertise on your topic, helps to build your brand and should stand as the backbone of your content marketing approach. However, with the massive amount of content being published by other thought leaders in your industry every day, it can be difficult to keep your content boat from sinking beneath this flood of information. This is where your created content teams up with curated content! Often times organizations don’t have the time or staff to publish created content every day (without breaking their content developers backs, that is!). A recent study done by our CMO, Michael Gerard, found that the top three places curators were sharing their curated content were (1) social media, (2) blogs and (3) newsletters. Template 1. Template 2. Meg Sutton
How Much Should You Budget for Content Marketing in 2016? If you’re like most Chief Marketing Officers around the country, you’re likely boosting your overall marketing budget over the next couple years. An IBM and CMO Club study reports that nearly 60% of CMOs are increasing their budget next year across almost every area. But the real question for many is, how much should you put toward traditional advertising, PPC, SEO, social media, email, inbound, budget for content marketing, PR, mobile, etc.? There’s a simple solution to help make that decision: Understand your customer journey. “CMOs are really focused on investing across the customer journey,” said Jay Henderson, director of Strategy at IBM Commerce in an AdAge article. “They are looking at more sophisticated ways of experimenting with different channels at different user stages to drive revenue.” Once you truly understand the customer journey, you’ll have a better idea on where to invest money along the buying cycle. They are spending: Average Budget for Content Marketing Conclusion
Native Gmail ads arrive in AdWords for all advertisers Email is a big part of our everyday routines as a go-to place for staying in touch with family, friends and colleagues. It’s also a great way to get the latest updates from our favorite brands, whether we’re hearing about a huge weekend sale, getting deals on vacation packages, or learning about a new cutting-edge product. For several years, we’ve been working with advertisers to extend their email marketing strategies and test ways to bring more relevant offers to users with native Gmail ads1. Starting today, these native Gmail ads are now available for all advertisers directly in AdWords.Rich and interactive ad formats As we’ve developed Gmail ads, we’ve tested various formats to see what users find most engaging. One improvement we’ve made is to remove standard text ads from Gmail and show fewer, higher-quality native ads that integrate more seamlessly with the inbox experience. The collapsed ad that users initially see that matches the look and feel of the Gmail inbox.
Content Marketing Blogs: The Ultimate List Trying to consume all the information available to us daily is akin to trying to funnel a keg of beer—it proves you can have too much of a good thing. Given this media environment, sifting through it to sort the Michelin-starred content from the McContent gets harder every day. So Curata has helpfully assembled a list of 80+ marketing blogs in one convenient location. It’s a McContent-free zone. Before we dive into the topics, let’s define a blog for this post’s purposes: A blog is an online publication that seeks to inform its readers with high quality, ethical, and valuable insights published on a consistent basis by authors qualified to communicate them. The topics covered in the blogs below include (but aren’t limited to) content marketing tactics, advice from experts, content marketing tools, content statistics, and content curation. Scroll down for the list of content marketing blogs we love, sorted into six categories: Velocity – Focused on B2B content marketing.
Enrico Marchetto, Autore a Noiza Partiamo da una premessa: senza remarketing online non si vende, senza remarketing non si fanno leads, senza remarketing qualsiasi nostra azione di advertising viene penalizzata sul nascere. Perché? Non è certo la sede per disquisire sulle potenzialità del remarketing, perché se state leggendo questo articolo probabilmente ve ne siete già accorti. Vi lascio solamente un link allo splendido articolo di Alessandro Sportelli (hey è un pezzo del 2014, ma Alessandro si occupa di strategia, non di tecnicaglie, e la strategia è molto ma molto più longeva della tecnica) che vi descrive quanto complesso sia far completare un’azione attesa a un cliente. Inquadrando il remarketing su Facebook, tendiamo sempre a considerare una tassonomia ormai consolidata: 1) Remarketing sui Fan di una Pagina, quando andiamo a scegliere come target delle nostre campagne la fan base della nostra pagina Su twitter sintetizzavo il concetto così: Facebook va a crearci automaticamente due audience: Chiaro.
Why Facebook and Twitter Are Practically Useless Compared to EmailDigital Music News Artists spent years cultivating their Facebook followings, only to discover they had to pay to reach their own fans. And Twitter has always suffered from the same problem: tweets are only read a tiny percentage of the time, by a tiny percentage of followers. But the worst part about these platforms is this: you don’t own your followers, because you don’t control the platform upon which they exist. Which means the rules around how you can communicate with them can change overnight, just like they did with Facebook. “Email marketing is 40 times as effective as Facebook and Twitter, combined.” The opposite is true with email, where you not only own your list and the rules around it, but people read them. “There’s a reason most artists still see email as their best conversion channel.” If that wasn’t convincing enough, this is a platform that has undergone dramatic improvements over the years: Gmail cleaned up spam, Mailchimp solved bulk email, and ‘unsubscribe’ opt-outs became standard.
36 Content Marketing Questions to Answer What is one of the biggest differences between a content marketer who is effective and one who flails? A documented content marketing strategy. According to our annual content marketing research, those with a documented content marketing strategy are: Far more likely to consider themselves effective at content marketingFar less challenged with every aspect of content marketingGenerally more likely to consider themselves more effective with every tactic and social media channelAble to justify a higher percentage of the marketing budget to be spent on content marketing To find out how to create a documented content strategy, including the 36 questions to ask, download our 16-page guide, The Essentials of a Content Marketing Strategy. While what you need to document will differ based on your content marketing maturity and the requirements of your organization, this guide will walk you through the process.
YourBiography.com - Pricing I’d like a ball park figure of how much my biography might cost. The approximate cost for a privately researched and written life or family history is dependent upon a host of variables, among them... The length of the manuscript and amount of research required The number of photos and other materials to be scanned The amount of retouching and Photoshop manipulation required to prepare old photos for reproduction The dimensions of the book The number of pages in the book How many books are printed If photos are in black and white, or in color signatures If the book is hardbound, Smythe sewn, or a paperback If the book has a 4-color dust-jacket