Drum Overdubs Via Web Downhill Battle presents the Reasons Music diversity will grow. The major labels' business model requires them to have a steady stream of consistent products. The very nature of their operation produces homogenized music designed for specific radio formats and scientifically honed to hit-making models. Artists are signed and promoted based on the opinions of individual A&R executives, not the popularity of the music. When the major labels crumble, the diversity of mainstream music will blossom. It will be a revolution in pop culture. Pay-for-play radio will end. For decades, the major labels have controlled what's on the radio by paying radio stations to play their songs. Legislative efforts to end the practice have failed consistently. Independent music won't be marginalized. The major labels use their monopoly of distribution and their control of radio to prevent independent music from competing in the mainstream. The lawsuits will stop. The major labels hit a new low when they started suing fans this fall.
songwriters resource network Amplified Musician Where Will You Find Your Next Favorite Band? hide captionCould Austin's Quiet Company break big in 2012? If beards are a metric for success, it's a shoo-in. Leah Muse Could Austin's Quiet Company break big in 2012? With the Internet, is any artist really "local" these days? But make no mistake: A level playing field means an ungodly signal-to-noise ratio, and if anyone can be heard anywhere, then you'd best believe everyone is trying at once. Those seeking the elusive Next Big Thing would be wise to look for the bands that have made something of themselves in the cities that spawned them.
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