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Downhill Battle presents the Reasons
Music diversity will grow. The major labels' business model requires them to have a steady stream of consistent products. The very nature of their operation produces homogenized music designed for specific radio formats and scientifically honed to hit-making models. Artists are signed and promoted based on the opinions of individual A&R executives, not the popularity of the music. When the major labels crumble, the diversity of mainstream music will blossom. It will be a revolution in pop culture. Pay-for-play radio will end. For decades, the major labels have controlled what's on the radio by paying radio stations to play their songs. Legislative efforts to end the practice have failed consistently. Independent music won't be marginalized. The major labels use their monopoly of distribution and their control of radio to prevent independent music from competing in the mainstream. The lawsuits will stop. The major labels hit a new low when they started suing fans this fall.
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