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How to Build a Brand Bible & Visual Style Guide

How to Build a Brand Bible & Visual Style Guide
Every brand, from the smallest website or startup, to corporate giants such as Nike or McDonald’s, need a set of branding guidelines and rules to maintain their identity. This document, which can range from a couple of pages, to several hundred, is the thread that holds together what the public sees from a company. A brand bible establishes the voice and personality of a company, as well as who the public will see, and it governs every aspect of communication from the company. What Is a Brand Bible? A brand bible or book is a document that establishes distinct guidelines on how all aspects of a company’s brand will be handled. The brand bible is meant to help employees properly use and communicate the message of a brand. It also serves as a guide for designers. Logo Usage Once you have the perfect logo, it is important to maintain the integrity of it across platforms. Fonts and Typography Select a few typefaces that will be used in design projects. Colors Images Text and Tone Conclusion Related:  Visual DesignDanDomainranam03

What Material Design Means For the Future of Android 7 great examples of Corporate identity design done right What do you think when you heard “Corporate Identity“? A corporate identity is more than just a logo applied to promotional material. Just look at apple, every detail is thought. In these awesome examples we will focus on the logos, packagings and guidelines. The following picks are excellent examples of what corporate identity design can be and should be! Autentika Corporate Identity by Jakub Rutkowski AVIVO Corporate Identity by Denis Olenik Avivo is an interactive company based in Slovenia. Dimitrovi & Co. by Kliment Kalchev Founded in the early 90 in the city of Pleven and focused on delivering heavy machinery services (excavators, bulldozers and heavy trucks) Dimitrovi & Co. is now one of the largest construction companies in North Bulgaria. Chempaq Corporate identity by Muggie Ramadani Chempaq was formed in 2001 by our Founder Ulrik Larsen based on his idea to redefine the hematology test by creating a single use self contained cassette module. Valens – engergy drink Corporate identity

mosques on the banknotes [25 piasters from 1977 with Mahmoud Mukhtar’s Nahdet Masr sculpture] As the value of the Egyptian pound continues to fall, it maybe a good time to take a close look at those one pound bills as they may disappear soon. Not long ago bills for fifty and twenty-five piasters were common in daily use, today such bills, if encountered, are kept for souvenir. All the current bills from the 25 Piaster to the 200 pound have mosques from Cairo on one side. All these monuments are located within walking distance in the heart of historic Cairo, makes for a nice day out. Here is a map showing the bills with the corresponding mosques: LE100 Sultan Hassan Mosque and Madrasa مسجد السلطان حسن LE50 Abu Hariba Mosque مسجد أبو حريبة LE20 Muhammad Ali Mosque مسجد محمد على LE10 al-Rifai` Mosque مسجد الرفاعى LE5 Ibn Tulun Mosque مسجد أحمد بن طولون LE1 Sultan Qaitbey مسجد السلطان قايتباى 50 Piasters al-Azhar Mosque المسجد الأزهر 25 Piasters Sayyeda Aisha Mosque مسجد السيدة عائشة

Photoshop CS4: A Picture Worth a Thousand Words « Layers Magazine I love Photoshop techniques that offer all kinds of possibilities for experimentation—and the following tutorial is a perfect example of one of those techniques. In this issue, we’re going to take a portrait and replace the person’s image with text (think 2009 Grammy posters). Pick a portrait that offers good contrast—a photo that’s very dramatic and dark probably won’t work as well. I’ve had the best success with straight-on head and shoulder shots, but again, feel free to experiment with all types of photos. Create a new document (File>New) in a size that’s smaller than your photo: the specifics don’t really matter. Switch back to the photograph. Then, press Command-J (PC: Ctrl-J) to copy the selected pixels onto a new layer. Go back to the Select menu and choose Color Range again. Click the Eye icon next to the Background layer in the Layers panel to hide that layer from view. Click the Create a New Layer icon at the bottom of the Layers panel.

ScrollMagic - Demo غزة بلوز في مذكراته التي تحمل عنوان “اسطنبول” يخصص الكاتب التركي أورهان باموك، الحائز على جائزة نوبل للآداب قبل سبعة أعوام، فصلاً كاملاً للحديث عن مفهوم الحزن، وعلاقته بالمدينة التي أحبها و ترعرع بها. و يتطرق إلى (مركزية) الحزن في ثقافة اسطنبول، في الشعر، والموسيقى والفنون الجميلة، لأن أهل المدينة العريقة يعتبرونه، أي الحزن، شرفاً لهم. و يحاول باموك، وببراعة متناهية، فهم شدة هذا الحزن من خلال شرح تاريخ المدينة بعد سقوط الإمبراطورية العثمانية. والمهم أن هذا الحزن الكبير تحول من مفهوم روحاني إلى حالة عقلانية مرتبطة بالحياة اليومية المعاشة في اسطنبول. ثم يتطرق الكاتب إلى فهمه الخاص للحزن الجماعي في مدينته، ليس من منطلق رومانسي غربي مرتبط بعزلة الفرد ووحدته وحنينه للماضي، و لكن لما أسماه (المزاج الأسود) الجمعي للملايين من البشر، حزن مدينة بأسرها! وفي رأيه فانه حزن يربط أهل المدينة بعضهم ببعض. إذاً هو حزن مختلف عن رومانسية القرن التاسع عشر، حزن يرى سكان المدينة أنفسهم به ويقبلونه بشكل جماعي. في قوارب الصيادين الخاوية عند عودتهم قبل شروق الشمس حيث لم يسمح لهم بالصيد في مسافة تتعدى الثلاثة أميال!

Camp Firebelly With an inbox that was consistently full with requests for internships, yet still wanting to remain a small studio meant we didn't have a ton of room to accommodate more than 1-2 interns a year. Mix this need with our ongoing pursuit to help the underserved nonprofits in our city and there you have Camp Firebelly, an endeavor of Firebelly Design. Camp Firebelly challenges young designers who are looking to do-good with their skills through a collaborative project working directly with a nonprofit organization. Campers work together to research, concept, design + produce amazing pieces that will not only impact the organization, but the lives of the people they serve. All throughout the 10 day experience, there are surprise guests, outside adventures, hands-on workshops, incredible meals and most of all, friendships made that will last a lifetime. Not to mention, REAL skills and relationships that will help you further your career regardless of where you live.

Building Interactive Scrolling Websites with ScrollMagic.js There’s a ton of options for doing animations. I’ll cover some of the more various ones, but, first let’s do the most common one – “tweening” using the GreenSock Animation Platform. Tweening is what the GSAP calls their animations. We’re specifically using their TweenMax library. This lets us create our most standard animations. You can get as infinitely creative as you want with this. You can do pretty much anything you would be able to do with CSS3 animations – colors, transforms, etc. TweenMax.from() This works exactly the opposite of Here’s an example from one of the basic demos using the from() function instead: TweenMax.fromTo() This function is exactly what it sounds like. With both of these examples, if you remove the Scene’s duration, there will be no endpoint for the animation to stop. Staggering You can easily have multiple elements have the same animation and different start times all within the same Scene. Additional Animations

Prosthetic Knowledge Picks: Contemporary Plotter Rita A collection of examples from the Prosthetic Knowledge Tumblr archive on the modern adoption of an older computer output technology - the plotter. Invented in 1953, the plotter was a vectorial drawing output device developed by Remington-Rand for the UNIVAC computer for technical drawing. As other forms of printers nor monitors were as ubiquitous as they are now, the plotter drawing became the main format for early computer art, which can be seen by the many examples produced by the Algorists. As new approaches and availability to technical means, plotter or vector drawing has over the last ten years had a renaissance, with various projects utilizing this method for 'live' drawings. Lunar Trails Project by Seb Lee-Delisle takes well known arcade game 'Lunar Lander', and documents every gameplay on an accompanying visual plot. Snail Trail Animation installation by Phillip Artus is a looping narrative of an evolving snail, constantly drawn with laser on a revolving photosensitive surface.

New fonts of the week New fonts of the week Every day new fonts are released, let’s take a look at some of the best fonts published in the pastsevendays.Every day new fonts are released, let’s take a look at some of the best fonts published in the past seven days. Appetite Rounded Appetite Rounded is a special rounded edition of the Appetite Typeface for awesome packaging design projects. Tecnica Slab Tecnica Slab font family has been designed for Graviton Font Foundry by Pablo Balcells. Tact Tact is a geometrically sans serif font, black and condensed looking glyphs, with an alternative glyph set to improve its use in different graphic contexts. Gardeny Gardeny is a lovely script font that comes with flourishes and decoration elements. Komsomol Komsomol font was modeled on several Soviet propaganda posters which all had one thing in common: a very loud message in a very clear typeface.

Pluss visuel identitet - Monokrom grafisk design. Logodesign, designmanualer, tryksager og webdesign. Forside Nyhedsbrev Kunder Om Monokrom Kontakt Pluss visuel identitet Pluss var på udkig efter en ny identitet, og vi var på udkig efter et plus. March 2014 Filed under Designmanual Logodesign logo, produkt Visuel identitet designmanual Tryksager print, produkt Webdesign webdesign, produkt Skolen på Strandboulevarden Designmanual Appendiks til KORA Identitet til Dencrypt Identitet Brochurer til Kulturministeriet Kulturministeriet, print Katalog 'en español' print Et hjerte på rette sted logo, designmanual En linje til Langelinieskolen logo, designmanual, Langelinieskolen Visuel identitet til Skole SiS, logo, designmanual Projektlogo til Kulturstyrelsen logo, designmanual, kulturstyrelsen Brochurer til DFA Et godt råd logo, designmanual, advicepeople Designmanual til UM designmanual, Udenrigsministeriet Hejsan til danske ledige Københavns Kommune, plakat Webdesign til UM webdesign, Udenrigsministeriet En dråbe i havet aquamind, logo Hårfin brochure brochure, print Plakat til Københavns Kommune plakat, print 117 spørgsmål Designposters

The Turing Problem 100 years ago this year, the man who first conceived of the computer age was born. His name was Alan Turing. He was also a math genius, a hero of World War II and he is widely considered to be the father of artificial intelligence. But the world wasn't kind to Alan Turing. In 1952, he was arrested and convicted under a British law that prohibited "acts of gross indecency between men, in public or private." In 1936, a young Alan Turing devised a machine that would ultimately change the world. You: So? Us: So this was back when the only "computers" were people doing math by hand. Turing lived his whole life with machines. The idea that machines would become our equals was unsettling for many of Turing's peers. Alan Turing was arrested and convicted in 1952 for activities that are no longer illegal in England. Read more: Janna Levin, A Madman Dreams of Turing Machines David Leavitt, The Man Who Knew Too Much: Alan Turing and the Invention of the Computer

Creatives Share The Best Piece of Advice They Ever Got Sometimes a piece of advice, no matter how well-meaning or earnestly proffered, is instantly forgotten, or, perhaps more frequently, quietly resented. But, once in a while, whether you’re looking for it or not, you get a gem that sticks. For one reason or another, some wise words become more than food for thought and become guiding principles, if not life changers. Creative Social, an organization of creative professionals working in the digital marketing space, has assembled its members’ favorite bits of advice into a new book, Best Piece of Advice Ever. Advice sharers include The Barbarian Group’s Benjamin Palmer, SheSays, and Shout founder Ale Lariu, Gavin Rodgers, Creative Director at agency LBi, and many others. According to Creative Social founders, the book was born out of one of the organization’s conferences when Microsoft brand strategist David Pugh-Jones asked a speaker “What’s the best piece of advice you have ever been given?”